North Winners

SOCIAL MEDIA CAMPAIGN OF THE YEAR

Winner - Umpf & National Federation of Women's Institutes - tWItterstitch - celebrating 100 years of the WI

Shortlist:

JAM - Talking to Tradies

myclever Agency - Bench LoveMyHood

Smarts Communicate - Diageo Bar Academy

Smoking Gun PR & Magnet Trade - It's All About The Trade

Stripe Communications & Velux - A conventional brand seen in a new light on social media

Twentysix - Feed Your Temptation Autumn Campaign for ASK Italian 2015

Weber Shandwick Manchester - Reflections on the Waterfront

 

INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Finn & Yorkshire Tea - Yorkshire Tree

Shortlist:

BDB - Tyco City at Interschutz 2015

DTW - Use a Professional. Use a Solicitor.

Prohibition PR - Motherhood The Hardest Job in the World

Republic Of Media, Something Something, Wire Media & Bright Signals - Tennent's Lager - Welcome to Wellpark

The Lenny Agency & Braun Healthcare - Owning the Cold and Flu Season

University of Chester - 175th Anniversary

Wire Media, The Lane Agency & Storm ID - High Street Hiatus - How Edinburgh Got its Mojo Back

 

EVENT OF THE YEAR

Winner - Avant PR & In The Style - Avant PR for Binky Felstead x In The Style - Launch Party

Shortlist:

Amaze & The Saucy Fish Co -  The School of Fish

Co-op - The Co-op Christmas Press Show

Down at the Social - 25 Years In The Making - 2015s Biggest Weekend

Havas PR & Greggs - Pastiche

JAM - Employee Motivation Day

One - Hoover Wizard Wi-Fi UK Launch

Stein IAS & Trelleborg Offshore – The Next Level Roundtable

Wire Media & Heverlee Beer - Heverlee at Tontine

Wire Media & Jura Whisky - Bringing Taste to Life

 

STUNT OF THE YEAR

Winner - Amaze & The Saucy Fish Co.- The School of Fish

Shortlist:

Clearbox Communications & Universal Pictures (UK) - A Fairy Brown Christmas - launching How Now Mrs. Brown Cow on DVD

Jacamo (N Brown Group PLC) & BJL - Do the Hakarena

Smarts Communicate & HARP Lager – Harps Nod To The Belfast Time Machine

 

BEST USE OF RESEARCH

Winner - PR Agency One - PushDoctor - Last Night a PC Saved My Life

Shortlist:

Co-op Funeralcare - Breaking the Taboo

Havas PR - The 2015 Pet Report

Manifest - Navigating the changes to Scottish drink drive legislation with Beacon.

PR Agency One - One4all Rewards - Taking a B2C brand to a B2B audience

Smoking Gun PR - It Pays to Play The launch of BrightHR

Smoking Gun PR - The Value of Sleep

Stein IAS & Trelleborg Offshore - The Next Level Campaign

 

CONSUMER PR CAMPAIGN OF THE YEAR

Winner - Wire Media - Tennents Lager Share a Pint

Shortlist:

Acceleris - From Trash to Treasure - Acceleris for Remade in Britain

Citypress & Graham & Brown - National Wallpaper Week

Hatch Communications - Be A Hero - Leeds Teaching Hospital NHS Trust's Organ Donation Campaign

Markettiers & The Co-operative Food - Real Ale Renaissance

PR Agency One - PushDoctor - Last Night a PC Saved My Life

PR Agency One & The Buy It Direct Group - Beating Big Retail in the Golden Quarter

Smarts Communicate & HARP Lager – Harps Nod to The Belfast Machine

Smoking Gun PR & Silentnight  - The Sleep Expert

Umpf - The World's First Dog Selfie Mirror

 

BEST USE OF EVALUATION

Winner - PR Agency One - Proving the Commercial Impact of PR for One4all Gift Cards

Shortlist:

Smoking Gun PR & Silentnight - Earning a place at the C Suite

 

BEST USE OF CONTENT

Winner - Manc Frank & Weetabix On The Go - MorningCheats

Shortlist:

Allerton Communications & CKD Galbraith - Energy Matters

Golley Slater & Park Leisure - Park Life

PR Agency One - PushDoctor - Last Night a PC Saved My Life

Rule 5 & British Cycling - Sharing The Track Cycling World Cup with 140 Million Fans

Search Laboratory & Viking - In An Office Far Far Away...

The Co-op - Co-op Spookermarket haunts the nation

Weber Shandwick Manchester & Aldi - AldiChallenge

Weber Shandwick Manchester & Zip World Caverns- A Cavernous Display of Light

 

BEST USE OF CREATIVITY

Winner - Carousel PR & LEGOLAND Discovery Centre Manchester - Carousel Builds Excitement Around Debate

Shortlist:

Smarts Communicate - HARP'S Nod To The Belfast Time Machine

Viva PR & Child Action Northwest - 1200 Lights

 

B2B CAMPAIGN OF THE YEAR

Winner - PR Agency One & One4all Rewards - Taking a B2C brand to a B2B audience

Shortlist:

Active Profile - Make Mine Modular

Citypress and BNY Mellon - Manchester 2025

Fourth Day PR - Fourth Day PR launches delivery management brand Electio  to challenge the status quo in ecommerce delivery

Frontier Public Relations - Building Skills

Hattrick - BreathtakingEveryday for Desso @ CDW2015

JAM & Argos for Business - Employee Motivation Day

SERIOUS - Taste NI and the Gateway to Growth for local suppliers

 

FINANCIAL PR CAMPAIGN OF THE YEAR

Winner - Co-op Insurance - Transforming Co-op Insurance

Shortlist:

Yorkshire Building Society - Peer to peer risk awareness campaign

 

HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR

Winner - Perceptive Communicators & BioCity Scotland – Scotland’s Newest Enterprise Area

Shortlist:

Citypress & Seafish - Championing Omega-3 Awareness in UK Consumers

Hatch Communciations - Be A Hero - Leeds Teaching Hospital NHS Trust's Organ Donation Campaign

Havas PR & Well - Life is local

PR Agency One & PushDoctor - Changing the way we access GP services

Weber Shandwick & North West Ambulance Service - Go PTS!

 

MOST INNOVATIVE USE OF DIGITAL & SOCIAL MEDIA

Winner - Umpf - Park Inn by Radisson E-scapes

Shortlist:

JAM - Talking to Tradies

LFJpr & Manchester Arndale – After Dark

Manc Frank & Weetabix On The Go - MorningCheats

Publicity Seekers & Flagship Restaurant - Eat Tweet

Rule 5 - Sharing The Track Cycling World Cup with 140 Million Fans

 

PUBLIC SECTOR CAMPAIGN OF THE YEAR

Winner - Hatch Communciations - Be A Hero - Leeds Teaching Hospital NHS Trust's Organ Donation Campaign

Shortlist:

Citypress & Seafish - Championing Omega-3 Awareness in UK Consumers

Kaleidoscope & Alder Hey Children’s NHS Foundation Trust / CAMHS - FRESH Helping Young Minds Find a Better Place

Manifest & Find a Future - The Skills Show: The Skills Journey

 

INTERNAL COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Westfield Health - Westfield Health Walking Campaign

Shortlist:

Smarts Communicate & Diageo Global Travel Middle East - Two Thumbs Up Awards

 

FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Smarts Communicate – Harps Nod to the Belfast Time Machine

Shortlist:

Manc Frank - MorningCheats

Wire Media - Heverlee at Tontine

Wire Media & Jura Whisky - Bringing Taste to Life

Wire Media & Mackies - Sweetest Job in the World

 

HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Rule 5 - Putting the Swing into Christmas - Rule 5 and Want That Trend

Shortlist:

Avant PR - Avant PR for In The Style

Simply Be (N Brown Group PLC), LOVE Creative & Havas PR UK – Simply Be Real

 

AUTOMOTIVE & TRANSPORT MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - First TransPennine Express (FTPE) - Manchester Airport Arrivals Advertising Campaign

Shortlist:

Smoking Gun PR - Steering Holt Lloyd to Success

 

CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Fido PR & The Shakespeare Birthplace Trust - Shakespeare Week 2015

Shortlist:

Caliber & TUI – Thomson - Name Our Plane

Down at the Social - 25 Years In The Making - A Superbia Year for Manchester Pride

Rule 5 - Buy Art Fair & The Manchester Contemporary

Rule 5 - The UCI BMX Supercross World Cup Manchester

Rumour Mill PR - The Gobbins 'Created in 1902 - Reimagined in 2015'

Umpf - Park Inn by Radisson E-scapes

VisitScotland - Set in Scotland A Film Fan's Odyssey

Wire Media The Lane Agency & Marketing Edinburgh - High Street Hiatus  how Edinburgh got its mojo back

 

NOT FOR PROFIT CAMPAIGN OF THE YEAR

Winner - Viva PR & Child Action North West - 1200 Lights

Shortlist:

Acceleris & The Shipwrecked Mariners Society - On The Lookout for the UKs Ultimate Sea View

Citypress, Seafish & Seafood Scotland - Encouraging the Consumption of UK Brown Crab

Frontier Public Relations & City West Housing Trust - For Future Living building links between health and housing

JAM - Cycling Scouser

PR Agency One & Central YMCA - Two Futures

Smoking Gun PR & Cats Protection - Older Cats

Stripe Communications & Museum Galleries Scotland - Celebrating Scotland’s Festival of Museums 2015

The Write Angle - Calling All Georges - The Write Angle for St Georges Day Charity Festival 2015

 

MEDIA RELATIONS CAMPAIGN OF THE YEAR

Winner - Smoking Gun PR & Silentnight - The Sleep Expert

Shortlist:

Fido PR - A Landslide Victory for the People's History Museum

Freshfield - Bringing the Northern Robotics Network to Life

Havas PR & Greggs - Bacon Sandwich Scent From Heaven

Perceptive Communicators - The Athletes Village

PR Agency One - PushDoctor - Last Night a PC Saved My Life

Rumour Mill PR - The Gobbins 'Created in 1902 - Reimagined in 2015'

Yorkshire Building Society - Peer to Peer Risk Awareness Campaign

 

MEDIA RELATIONS CAMPAIGN OF THE YEAR - IN-HOUSE

Winner - The Co-op - Co-op Spookermarket haunts the nation

Shortlist:

Co-op Funeralcare - Breaking the taboo

Co-op Insurance - Transforming Co-op Insurance

Yorkshire Building Society - Tea-rrific world record and fundraiser

 

LOW BUDGET CAMPAIGN OF THE YEAR

Winner - Umpf - The World's First Dog Selfie Mirror

Shortlist:

JAM - Cycling Scouser

JAM - Talking to Tradies

Kaleidoscope & Alder Hey Children’s NHS Foundation Trust / CAMHS - FRESH Helping Young Minds Find a Better Place

MC2 - Tootoot West Yorkshire and Lancashire launch

Roland Dransfield PR Ltd - International Timer - Inbound Marketing Campaign

Umpf & National Federation of Women’s Institutes - tWItterstitch - celebrating 100 years of the WI

Viva PR & Child Action North West - 1200 Lights

Wire Media & Mackies - Sweetest Job in the World

 

COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR

Winner - JAM - Cycling Scouser

Shortlist:

Fluid, Veolia and Southwark Borough Council - Let's Do It Campaign

Harriott Communications - Ciclovia Belfast - A Cycling Revolution

Havas PR - Danone Nations Cup - Believe in your dreams

Stripe Communications - Promoting Childhood Literacy with the ScottishPower Foundation

 

YOUNG PROFESSIONAL OF THE YEAR

Winner - Laura Coyne, Manifest 

 

IN-HOUSE TEAM OF THE YEAR

Winner - N Brown Group PLC Press Office

Shortlist:

M&S Bank Communications

Yorkshire Building Society Media Relations team

 

B2B PR AGENCY OF THE YEAR

Winner - Iseepr

 

PUBLIC AFFAIRS AGENCY OF THE YEAR

Winner - Social Communications

Shortlist:

Pagoda Porter Novelli

 

CONSUMER PR AGENCY OF THE YEAR

Winner - Wire Media

Shortlist:

Avant PR

Rule 5

Smoking Gun PR Measures Up for Success

 

INTEGRATED AGENCY OF THE YEAR

Winner - Umpf

Shortlist:

Havas Village Manchester

TK

 

TECHNOLOGY AGENCY OF THE YEAR

Winner - iseepr

Shortlist:

SkyParlour Communcations

 

SMALL AGENCY OF THE YEAR

Winner - Wire Media

Highly Commended - The Tonic Communications

Shortlist:

Hatch Communications

Hattrick

iseepr

Manc Frank

PR Agency One

Umpf

 

Large Agency of the Year

Winner - Citypress

Shortlist:

Finn

Weber Shandwick