North Winners
SOCIAL MEDIA CAMPAIGN OF THE YEAR
Winner - Umpf & National Federation of Women's Institutes - tWItterstitch - celebrating 100 years of the WI
Shortlist:
JAM - Talking to Tradies
myclever Agency - Bench LoveMyHood
Smarts Communicate - Diageo Bar Academy
Smoking Gun PR & Magnet Trade - It's All About The Trade
Stripe Communications & Velux - A conventional brand seen in a new light on social media
Twentysix - Feed Your Temptation Autumn Campaign for ASK Italian 2015
Weber Shandwick Manchester - Reflections on the Waterfront
INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - Finn & Yorkshire Tea - Yorkshire Tree
Shortlist:
BDB - Tyco City at Interschutz 2015
DTW - Use a Professional. Use a Solicitor.
Prohibition PR - Motherhood The Hardest Job in the World
Republic Of Media, Something Something, Wire Media & Bright Signals - Tennent's Lager - Welcome to Wellpark
The Lenny Agency & Braun Healthcare - Owning the Cold and Flu Season
University of Chester - 175th Anniversary
Wire Media, The Lane Agency & Storm ID - High Street Hiatus - How Edinburgh Got its Mojo Back
EVENT OF THE YEAR
Winner - Avant PR & In The Style - Avant PR for Binky Felstead x In The Style - Launch Party
Shortlist:
Amaze & The Saucy Fish Co - The School of Fish
Co-op - The Co-op Christmas Press Show
Down at the Social - 25 Years In The Making - 2015s Biggest Weekend
Havas PR & Greggs - Pastiche
JAM - Employee Motivation Day
One - Hoover Wizard Wi-Fi UK Launch
Stein IAS & Trelleborg Offshore – The Next Level Roundtable
Wire Media & Heverlee Beer - Heverlee at Tontine
Wire Media & Jura Whisky - Bringing Taste to Life
STUNT OF THE YEAR
Winner - Amaze & The Saucy Fish Co.- The School of Fish
Shortlist:
Clearbox Communications & Universal Pictures (UK) - A Fairy Brown Christmas - launching How Now Mrs. Brown Cow on DVD
Jacamo (N Brown Group PLC) & BJL - Do the Hakarena
Smarts Communicate & HARP Lager – Harps Nod To The Belfast Time Machine
BEST USE OF RESEARCH
Winner - PR Agency One - PushDoctor - Last Night a PC Saved My Life
Shortlist:
Co-op Funeralcare - Breaking the Taboo
Havas PR - The 2015 Pet Report
Manifest - Navigating the changes to Scottish drink drive legislation with Beacon.
PR Agency One - One4all Rewards - Taking a B2C brand to a B2B audience
Smoking Gun PR - It Pays to Play The launch of BrightHR
Smoking Gun PR - The Value of Sleep
Stein IAS & Trelleborg Offshore - The Next Level Campaign
CONSUMER PR CAMPAIGN OF THE YEAR
Winner - Wire Media - Tennents Lager Share a Pint
Shortlist:
Acceleris - From Trash to Treasure - Acceleris for Remade in Britain
Citypress & Graham & Brown - National Wallpaper Week
Hatch Communications - Be A Hero - Leeds Teaching Hospital NHS Trust's Organ Donation Campaign
Markettiers & The Co-operative Food - Real Ale Renaissance
PR Agency One - PushDoctor - Last Night a PC Saved My Life
PR Agency One & The Buy It Direct Group - Beating Big Retail in the Golden Quarter
Smarts Communicate & HARP Lager – Harps Nod to The Belfast Machine
Smoking Gun PR & Silentnight - The Sleep Expert
Umpf - The World's First Dog Selfie Mirror
BEST USE OF EVALUATION
Winner - PR Agency One - Proving the Commercial Impact of PR for One4all Gift Cards
Shortlist:
Smoking Gun PR & Silentnight - Earning a place at the C Suite
BEST USE OF CONTENT
Winner - Manc Frank & Weetabix On The Go - MorningCheats
Shortlist:
Allerton Communications & CKD Galbraith - Energy Matters
Golley Slater & Park Leisure - Park Life
PR Agency One - PushDoctor - Last Night a PC Saved My Life
Rule 5 & British Cycling - Sharing The Track Cycling World Cup with 140 Million Fans
Search Laboratory & Viking - In An Office Far Far Away...
The Co-op - Co-op Spookermarket haunts the nation
Weber Shandwick Manchester & Aldi - AldiChallenge
Weber Shandwick Manchester & Zip World Caverns- A Cavernous Display of Light
BEST USE OF CREATIVITY
Winner - Carousel PR & LEGOLAND Discovery Centre Manchester - Carousel Builds Excitement Around Debate
Shortlist:
Smarts Communicate - HARP'S Nod To The Belfast Time Machine
Viva PR & Child Action Northwest - 1200 Lights
B2B CAMPAIGN OF THE YEAR
Winner - PR Agency One & One4all Rewards - Taking a B2C brand to a B2B audience
Shortlist:
Active Profile - Make Mine Modular
Citypress and BNY Mellon - Manchester 2025
Fourth Day PR - Fourth Day PR launches delivery management brand Electio to challenge the status quo in ecommerce delivery
Frontier Public Relations - Building Skills
Hattrick - BreathtakingEveryday for Desso @ CDW2015
JAM & Argos for Business - Employee Motivation Day
SERIOUS - Taste NI and the Gateway to Growth for local suppliers
FINANCIAL PR CAMPAIGN OF THE YEAR
Winner - Co-op Insurance - Transforming Co-op Insurance
Shortlist:
Yorkshire Building Society - Peer to peer risk awareness campaign
HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR
Winner - Perceptive Communicators & BioCity Scotland – Scotland’s Newest Enterprise Area
Shortlist:
Citypress & Seafish - Championing Omega-3 Awareness in UK Consumers
Hatch Communciations - Be A Hero - Leeds Teaching Hospital NHS Trust's Organ Donation Campaign
Havas PR & Well - Life is local
PR Agency One & PushDoctor - Changing the way we access GP services
Weber Shandwick & North West Ambulance Service - Go PTS!
MOST INNOVATIVE USE OF DIGITAL & SOCIAL MEDIA
Winner - Umpf - Park Inn by Radisson E-scapes
Shortlist:
JAM - Talking to Tradies
LFJpr & Manchester Arndale – After Dark
Manc Frank & Weetabix On The Go - MorningCheats
Publicity Seekers & Flagship Restaurant - Eat Tweet
Rule 5 - Sharing The Track Cycling World Cup with 140 Million Fans
PUBLIC SECTOR CAMPAIGN OF THE YEAR
Winner - Hatch Communciations - Be A Hero - Leeds Teaching Hospital NHS Trust's Organ Donation Campaign
Shortlist:
Citypress & Seafish - Championing Omega-3 Awareness in UK Consumers
Kaleidoscope & Alder Hey Children’s NHS Foundation Trust / CAMHS - FRESH Helping Young Minds Find a Better Place
Manifest & Find a Future - The Skills Show: The Skills Journey
INTERNAL COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - Westfield Health - Westfield Health Walking Campaign
Shortlist:
Smarts Communicate & Diageo Global Travel Middle East - Two Thumbs Up Awards
FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - Smarts Communicate – Harps Nod to the Belfast Time Machine
Shortlist:
Manc Frank - MorningCheats
Wire Media - Heverlee at Tontine
Wire Media & Jura Whisky - Bringing Taste to Life
Wire Media & Mackies - Sweetest Job in the World
HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - Rule 5 - Putting the Swing into Christmas - Rule 5 and Want That Trend
Shortlist:
Avant PR - Avant PR for In The Style
Simply Be (N Brown Group PLC), LOVE Creative & Havas PR UK – Simply Be Real
AUTOMOTIVE & TRANSPORT MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - First TransPennine Express (FTPE) - Manchester Airport Arrivals Advertising Campaign
Shortlist:
Smoking Gun PR - Steering Holt Lloyd to Success
CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - Fido PR & The Shakespeare Birthplace Trust - Shakespeare Week 2015
Shortlist:
Caliber & TUI – Thomson - Name Our Plane
Down at the Social - 25 Years In The Making - A Superbia Year for Manchester Pride
Rule 5 - Buy Art Fair & The Manchester Contemporary
Rule 5 - The UCI BMX Supercross World Cup Manchester
Rumour Mill PR - The Gobbins 'Created in 1902 - Reimagined in 2015'
Umpf - Park Inn by Radisson E-scapes
VisitScotland - Set in Scotland A Film Fan's Odyssey
Wire Media The Lane Agency & Marketing Edinburgh - High Street Hiatus how Edinburgh got its mojo back
NOT FOR PROFIT CAMPAIGN OF THE YEAR
Winner - Viva PR & Child Action North West - 1200 Lights
Shortlist:
Acceleris & The Shipwrecked Mariners Society - On The Lookout for the UKs Ultimate Sea View
Citypress, Seafish & Seafood Scotland - Encouraging the Consumption of UK Brown Crab
Frontier Public Relations & City West Housing Trust - For Future Living building links between health and housing
JAM - Cycling Scouser
PR Agency One & Central YMCA - Two Futures
Smoking Gun PR & Cats Protection - Older Cats
Stripe Communications & Museum Galleries Scotland - Celebrating Scotland’s Festival of Museums 2015
The Write Angle - Calling All Georges - The Write Angle for St Georges Day Charity Festival 2015
MEDIA RELATIONS CAMPAIGN OF THE YEAR
Winner - Smoking Gun PR & Silentnight - The Sleep Expert
Shortlist:
Fido PR - A Landslide Victory for the People's History Museum
Freshfield - Bringing the Northern Robotics Network to Life
Havas PR & Greggs - Bacon Sandwich Scent From Heaven
Perceptive Communicators - The Athletes Village
PR Agency One - PushDoctor - Last Night a PC Saved My Life
Rumour Mill PR - The Gobbins 'Created in 1902 - Reimagined in 2015'
Yorkshire Building Society - Peer to Peer Risk Awareness Campaign
MEDIA RELATIONS CAMPAIGN OF THE YEAR - IN-HOUSE
Winner - The Co-op - Co-op Spookermarket haunts the nation
Shortlist:
Co-op Funeralcare - Breaking the taboo
Co-op Insurance - Transforming Co-op Insurance
Yorkshire Building Society - Tea-rrific world record and fundraiser
LOW BUDGET CAMPAIGN OF THE YEAR
Winner - Umpf - The World's First Dog Selfie Mirror
Shortlist:
JAM - Cycling Scouser
JAM - Talking to Tradies
Kaleidoscope & Alder Hey Children’s NHS Foundation Trust / CAMHS - FRESH Helping Young Minds Find a Better Place
MC2 - Tootoot West Yorkshire and Lancashire launch
Roland Dransfield PR Ltd - International Timer - Inbound Marketing Campaign
Umpf & National Federation of Women’s Institutes - tWItterstitch - celebrating 100 years of the WI
Viva PR & Child Action North West - 1200 Lights
Wire Media & Mackies - Sweetest Job in the World
COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR
Winner - JAM - Cycling Scouser
Shortlist:
Fluid, Veolia and Southwark Borough Council - Let's Do It Campaign
Harriott Communications - Ciclovia Belfast - A Cycling Revolution
Havas PR - Danone Nations Cup - Believe in your dreams
Stripe Communications - Promoting Childhood Literacy with the ScottishPower Foundation
YOUNG PROFESSIONAL OF THE YEAR
Winner - Laura Coyne, Manifest
IN-HOUSE TEAM OF THE YEAR
Winner - N Brown Group PLC Press Office
Shortlist:
M&S Bank Communications
Yorkshire Building Society Media Relations team
B2B PR AGENCY OF THE YEAR
Winner - Iseepr
PUBLIC AFFAIRS AGENCY OF THE YEAR
Winner - Social Communications
Shortlist:
Pagoda Porter Novelli
CONSUMER PR AGENCY OF THE YEAR
Winner - Wire Media
Shortlist:
Avant PR
Rule 5
Smoking Gun PR Measures Up for Success
INTEGRATED AGENCY OF THE YEAR
Winner - Umpf
Shortlist:
Havas Village Manchester
TK
TECHNOLOGY AGENCY OF THE YEAR
Winner - iseepr
Shortlist:
SkyParlour Communcations
SMALL AGENCY OF THE YEAR
Winner - Wire Media
Highly Commended - The Tonic Communications
Shortlist:
Hatch Communications
Hattrick
iseepr
Manc Frank
PR Agency One
Umpf
Large Agency of the Year
Winner - Citypress
Shortlist:
Finn
Weber Shandwick
