SOCIAL MEDIA CAMPAIGN OF THE YEAR

Winner - Hope&Glory - O2 Big Me Up

Shortlist:

Clarity Comms - SeasonOfMischief Hobgoblin Halloween Shorts

Highlight PR & Sylvanian Families  - Remember Us?

Hope&Glory & Virgin Trains - #traindeer

MHP/Engine- Missing Type

Mischief PR - Show Your Stripes

Porter Novelli London - HP NeverRunOut (UK)

Shine Communications - SmearForSmear

University Hospitals Coventry and Warwickshire NHS Trust - Focussing on Fans

 

INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - MHP/Engine - Missing Type 

Shortlist:

bPay by Barclaycard: creating a category

Barclays - Entrepreneurship

Golin - Persil Messy Adventures

Hope&Glory - Airbnb Floating House

John Lewis - A conversation with Birmingham

McCann PR - REED Salary Guides 2015

Splendid Communications & Jack Daniel's - Jack Rocks Your Town

Tin Man - Career of Evil A novel way to launch a book

 

EVENT OF THE YEAR

Winner - Bell Pottinger - ARK by Night

Shortlist:

3 Monkeys Communications - Jacobs The Art of the Cheeseboard

Comedy Central - Comedy Central UK's FriendsFest

Frank PR - Bubbles by bathstore

Hope&Glory - Airbnb Floating House

Hope&Glory - truTV Tatt Modern

Mischief PR - Dulux Colour Futures 2016

Tin Man - Sweet Success. Creating a Sunday Times Bestseller

 

STUNT OF THE YEAR

Winner - Good Relations - B&Q dominate the headlines with Fifty Shades of Grey

Shortlist:

Brands2Life - Virgin Medias Network Expansion Blown Away with High Speed Selfies

EE - Dont try this at home Live-streaming from Wembley Arch with EEs 4GEE Action Cam

Hope&Glory - Airbnb Floating House

PrettyGreen - Under Armour Powers Andy Murray To The Next Level

Shine Communications & WWE  - TheSlapHeardAroundTheWorld

Taylor Herring - Sky Atlantic Launch Fortitude with Polar Bear

Tin Man - Sweet Success. Creating a Sunday Times Bestseller

 

BEST USE OF RESEARCH

Winner - MWWPR & The Weather Channel - When weather meets economics  How MWWPR built a unique property for The Weather Channel

Shortlist:

Capella PR - Master Your Money - ClearScore.com Launch

Chameleon - facefuzz why beards can make you a bad person but are good for business

Commetric and the International Diabetes Federation - Using PR research to inform policy positioning and stakeholder engagement

Fishburn - Making Sense of Sugar

Teamspirit Public Relations - The Henderson Global Dividend Index (HGDI)

The Romans & Samsung Europe - Screen Sensations UHD vs HD TV

The Institute of Advanced Motorists and Tin Man. Giving advanced driving courses sex appeal.

 

CONSUMER PR CAMPAIGN OF THE YEAR

Winner - MHP/Engine & NHS Blood and Transplant - Missing Type

Shortlist:

4mediarelations & Holiday Travel Watch - 2015 Media Activity

Confused.com -  The launch of Carfused.com

Hope&Glory & EngineeringUK - The Big Bang Fair

Hope&Glory & The Royal Mint - The £1.1 million effigy

Kazoo PR - Samsung Galaxy S6 and S6 edge launch

Lansons - MoneySuperMarkets EpicStrut

Tin Man & Little Brown Book Group - Sweet Success. Creating a Sunday Times Bestseller

 

BEST USE OF EVALUATION

Winner - Tin Man - Giving Advanced Driving Courses Sex Appeal

Shortlist:

Dynamo PR - AttractionTix - Can I bring my selfie stick?

Hope&Glory & The Royal Mint - The £1.1 million effigy

Kaizo - Using evaluation to balance the coffee and health debate

Porter Novelli London - The Almond Board of California Snack Happy Challenge

See.Saw Communications - MoBa the Baker that Sold out of Bread

Shine Communications & COS - The sales-driving Facebook strategy

TES Global with Brands2Life - Times Higher Education World University Rankings 2015-16

 

BEST USE OF CONTENT

Winner - MHP/Engine & NHS Blood and Transplant  - The Wait

Shortlist:

Albion Drive - Jose Cuervo - Dons of Tequila

Fever & PlayStation – SurviveUntilDawn Launch of Until Dawn On PS4

Golin - Persil Messy Adventures

Hill+Knowlton Strategies - Shining the media spotlight on #everybaby

Kindred & Penguin Random House - Tim Weaver's MISSING

Mischief PR & Southampton FC - Show Your Stripes

NHS Clinical Commissioning Group Sussex and Spirit Media - Not QUITE an emergency

 

BEST USE OF CREATIVITY

Winner - The Romans & BrewDog No Label The Worlds First Transgender Beer 

Shortlist:

Blue Rubicon & Dogs Trust - Every Dog Emoji Has Its Day

Diffusion & CEL Robox 3D Printer - Diffusion and Robox 3D print the news

Hope&Glory - IKEA's Breakfast in Bed Cafe

Hope&Glory - truTV Tatt Modern

Mischief PR & Southampton FC - Show Your Stripes

Tin Man - Pulling Power Giving Advanced Driving Courses Sex Appeal

Tin Man - Sweet Success. Creating a Sunday Times Bestseller

 

B2B CAMPAIGN OF THE YEAR

Winner - Rostrum - Legal & General: Deadline to the Breadline

Shortlist:

APCO Worldwide - 'Innovate 2015' - Bringing Innovation to Life

Flagship Consulting & ADP - The Workforce View in Europe

FleishmanHillard Fishburn for Tata Consultancy Services - Landslide Victory for TCS Election App

Golin - Dominating Digitalisation

Kindred Agency & SKV Communications - Business is GREAT Britain

Mercieca Ltd - KP SnacKPartners

Publicasity - Heineken  Winning with the Rugby World Cup 2015

The Romans - Coffee For Business Punks Fuelling Start-Ups One Cup At A Time

 

FINANCIAL PR CAMPAIGN OF THE YEAR

Winner - Capella PR - Master Your Money - ClearScore.com Launch 

Shortlist:

bPay by Barclaycard: creating a category

Dynamo PR & 3Doodler - Rewriting kickstarter success

Golin & Worldpay - The Worlds First Data Driven Press Office

Hope&Glory & The Royal Mint - The £1.1 million Effigy

Propellernet - Endsleigh and Propellernet Promoting Better Relations between landlords and tenants

Hudson Sandler and Reward Gateway – Project Solar

Teamspirit Public Relations - The Aegon Readiness Report

 

HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR

Winner - Hill+Knowlton Strategies - Caring for Carers

Highly Commended - NHS Clinical Commissioning Group Sussex and Spirit Media - Not QUITE an emergency

Shortlist:

Acceleris - Right Chair Right Time Right Now

Bottle - Taking on Mental Health Stigma in the Workplace

The Royal Pharmaceutical Society - I Love My Pharmacist 2015

Vision Express - Vision Express has its sights set on good health  Vision Van tours the country during National Eye Health Week 2015

WE - Make Twitter Cough

23andMe & Weber Shandwick - UK Launch of 23andMe

 

MOST INNOVATIVE USE OF DIGITAL & SOCIAL MEDIA

Winner - Blue Rubicon & Dogs Trust - Every Dog Emoji Has Its Day

Shortlist:

Belstaff & Weber Shandwick - The Worlds First Social Media Film Premiere

Boehringer Ingelheim & Pegasus - Beatbox Cough campaign

Boehringer Ingelheim and Cohn & Wolfe - COPD Live at the ERS International Congress 2015 

Direct Line - The directfix campaign

Dynamo PR - AttractionTix - Can I bring my selfie stick?

Golley Slater & Welsh Government - #whereistheline

Kindred & Penguin Random House - Tim Weaver's MISSING

Mischief PR & Southampton FC - Show Your Stripes

 

PUBLIC SECTOR CAMPAIGN OF THE YEAR

Winner - MHP/Engine - Missing Type

Shortlist:

Acceleris - Right Chair Right Time Right Now

Cambridgeshire Constabulary - Get Closer  Vulnerable Adults

Hope&Glory & EngineeringUK - The Big Bang Fair

NHS Clinical Commissioning Group Sussex and Spirit Media:

Not QUITE an emergency

The Comms Crowd - Standing up for SMEs

NHS Education for Scotland & Weber Shandwick - Now hear me its my right to speak

Westco Trading Ltd - Green Garden Waste  From free to paid for

 

INTERNAL COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - O2 - 2015 O2s Year of Celebration

Shortlist:

AstraZeneca - Bridging science and commercial

Barclaycard - Payment Trends

Financial Ombudsman Service - we are the ombudsman our tone

Reward Gateway - Project Solar

The Hills Group Limited - Safer for All  health and safety initiative

 

FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Red Consultancy & Federation of Bakers and Flour Advisory Bureau - Carbs Before Marbs

Shortlist:

Aduro Communications - The Higgidy Sofa Supper Clubs

Albion Drive & Jose Cuervo - Dons of Tequila

Atomic - MeatyMalbec

Cirkle - Energizer Waste To Wonder

Citizen - Dr. Oetker's World's First Edible Christmas Jumper

Lexis Agency - Diet Coke x J.W.Anderson

Mischief PR & Pot Noodle - You Can Make It

 

HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Good Relations - B&Q

Shortlist:

Frank PR - Losing weight My Journey...supported by XLS-Medical

Hope&Glory - IKEA's Breakfast in Bed Cafe

Mischief PR & Sure - The Worlds First Movement Activated gig with Ella Eyre

Rewired PR & Mailbox - Relaunching the Mailbox Birmingham's luxury shopping destination

Shine Communications - SmearForSmear

 

AUTOMOTIVE & TRANSPORT MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - The Institute of Advanced Motorists and Tin Man. Giving advanced driving courses sex appeal.

Shortlist:

Atomic - World's Best Driving Road

Green Flag - Harnessing content marketing to shake up the breakdown assistance industry

Hope&Glory & Virgin Trains - #traindeer

Launch PR - A Streetcar Named Hyundai

Performance Communications - Nissan LEAF Glow in the Dark

Resonates - Automation drives KWE's success

Torque Agency Group - Lotus 3-Eleven launch

 

CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Hope&Glory - Airbnb Floating House 

Shortlist:

Brands2Life & Gatwick Airport - Gatwick goes long haul Launching Floga

Museum of London - The Crime Museum Uncovered launch campaign

P&O Cruises and Shout Communication - Launch of Britannia

Shine Communications - WWE Live UK Tour 2015

Tin Man - Career of Evil. A novel way to launch a book.

Tin Man - Sweet Success. Creating a Sunday Times Bestseller

 

NOT FOR PROFIT CAMPAIGN OF THE YEAR

Winner - Shine Communications - SmearForSmear

Shortlist:

Age UK - No one should have no one

Brands2Life - Your London Your Helicopter

Hope&Glory & EngineeringUK - The Big Bang Fair

M&C Saatchi PR - Save Our Seas

Mischief PR & National Trust: The Nations Ode to the Coast  making miles of memories matter

Money Advice Trust - Stop The Knock 2015

Tin Man - Pulling Power Giving Advanced Driving Courses Sex Appeal

 

MEDIA RELATIONS CAMPAIGN OF THE YEAR

Winner - MHP/Engine - Missing Type

Shortlist:

Clarion Communications - Back to School With Aldi

Hope&Glory & EngineeringUK - The Big Bang Fair

Hope&Glory & The Royal Mint - The £1.1 million effigy

Octopus Group & British Science Week - Perfect Cuppa

Pitch &  Betfair  - Switching Saddles

Red Consultancy & Federation of Bakers and Flour Advisory Bureau - Carbs Before Marbs

Tin Man - Sweet Success. Creating a Sunday Times Bestseller

 

MEDIA RELATIONS CAMPAIGN OF THE YEAR - IN-HOUSE

Winner - Museum of London - The Crime Museum Uncovered launch campaign

Shortlist:

bPay by Barclaycard: creating a category

Anchor - Happy Living Happy Working

British Medical Association - Consultant and junior doctor contract negotiations

British Medical Association - GP Influencing

Financial Times - FT-Nikkei Sale and Partnership Communciations

Kaspersky Lab - Turning the Tables on Duqu 2.0

 

LOW BUDGET CAMPAIGN OF THE YEAR

Winner - Tin Man At Your Fingertips - getting rough sleepers off the streets

Shortlist:

Blue Rubicon &  Dogs Trust - Every Dog Emoji Has Its Day

Frank PR - Launching the next generation of wearable technology for Withings

MUSTARD PR - TinderReady  a social experiment to see just how shallow Tinder can be

Nelson Bostock Group - The Launch of WiFi Calling from EE

Shine Communications - SmearForSmear

T/F/D - Wileyfox Swiftly taking the mobile market by Storm

Westminster City Council - Westminster the nations weddings and civil partnerships capital

 

COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR

Winner - MHP/Engine & NHS Blood and Transplant - Missing Type

Shortlist:

Access Emanate Communications - #UncapFlavour with Burt's Bees

Bellenden - Shell Centre Redevelopment

Dynamo PR & 3Doodler - Rewriting kickstarter success

elephant communications & 107 Meridian FM - Championing small business start-ups

Grayling Communications & Transport for London - Showcasing the Mayors Vision for Cycling

Linstock Communications - Ideas in Motion a community-driven sustainable and active travel initiative

The PR Office - The Chief Rabbi's 'ShabbatUK' - Engaging the UK Jewish Community in the concept of the Shabbath

 

YOUNG PROFESSIONAL OF THE YEAR

Winner - Nick Braund, PHA Media

Shortlist:

Caitlin Arbuthnott,  Kazoo on behalf of BT

Dan Pike,  Teamspirit Group

Danielle Wilson. Mischief PR

Hayley Kerrigan, DeVries SLAM

Kate Cunningham, Teamspirit Public Relations

Kate Lynch,  Allison+Partners

Rebecca Price, Threepipe

Rich Leign, Rich Leigh & Company

 

IN-HOUSE TEAM OF THE YEAR

Winner - NHS Blood and Transplant media and PR team

Shortlist:

Barclaycard Press Office

Costa Coffee PR Team

Kaspersky Lab's European Public Relations Department

O2 Communications and Reputation Team

PwC Corporate Communications team

Royal Mail Group Public Affairs Team

UKTV The Communications Team

 

B2B PR AGENCY OF THE YEAR

WInner - Cirkle

Shortlist:

Berkeley PR

Harvard

Holistic

Rostrum

Simpatico PR Ltd

Speed Communications

TopLine Comms

William Murray Communications

 

PUBLIC AFFAIRS AGENCY OF THE YEAR

WInner - Westminster Advisers

Shortlist:

Lodestone

 

CONSUMER PR AGENCY OF THE YEAR

Winner - Mischief PR

Shortlist:

Cirkle

Dynamo - Taking the virtual into reality

Frank PR

Hope&Glory

Manifest

The Romans

Tin Man

 

INTEGRATED AGENCY OF THE YEAR

Winner - Manifest

Shortlist:

Battenhall

Dynamo - Taking the virtual into reality

Teamspirit Group

Threepipe

TVC Group

 

TECHNOLOGY AGENCY OF THE YEAR

Winner - Dynamo - Taking the virtual into reality

Shortlist:

CCgroup

Harvard

Hotwire

Jargon PR

Marlin PR

PHA Media Technology & Innovation

Wildfire

 

NEW AGENCY OF THE YEAR

Winner - The Romans

Shortlist:

Missive

Rich Leigh & Company

Story Comms

Sugrue Communications

Switched On

The Forge Communications

 

SMALL AGENCY OF THE YEAR

WInner - Hope&Glory

Shortlist:

Brazil

DawBell

FieldHouse Associates

Little Red Rooster

The Romans

Tin Man

TopLine Comms

William Murray Communications

 

Large Agency of the Year

WInner - Frank PR

Shortlist:

Brands2Life

Golin

Good Relations

Hotwire

M&C Saatchi PR

MHP Communications

PHA Media