2017 Winners – South


Social Media Campaign of the Year

Winner – The Romans – Turner Prize Live

33Seconds – Relaunching and reaching a new audience for Magners Cider

ActionAid with Weber Shandwick – BrutalCut

Chime – Start-up Hub

Cohn & Wolfe – London Calling!

Hope&Glory – The adidas Women Workout Series

Kindred – 18toWin

PREMIER – CondomEmoji

The Forge Communications – Find Shorn

 

Integrated Communications Campaign of the Year – Agency

Winner – Red Consultancy – Zookeeper Zoe Eye Check Storybook

Bisto with Weber Shandwick – Spare Chair Sunday

Hope&Glory – The Dining Club

Kindred – EV Listening

MHP – ENGINE – Missing Type International

Mischief – Kids Bedrooms A room with their point of view

PREMIER – CondomEmoji

Tin Man – The Magic of Mobile Tickets

 

Integrated Communications Campaign of the Year – In-House

Winner – Cifas – Data to Go

British Medical Association – showusthe7dayplan

Direct Line – Directfix Stuart Pearce

Financial Times – Make the Right Connections

Macmillan Cancer Support – npower's Macmillan Fund – Keep Warm Without the Worry

 

Event of the Year – Agency

Winner – Hope&Glory – The Dining Club

Aduro Communications – The Mr. Men Mini Museum

APCO Worldwide – BetterThanThat

Cow PR – Unicabs

Golin – Cadbury Creme Egg Cafe

Mischief – Every Gamer's Adventure

MWWPR & Mindshare’s in house marketing team – Mindshare Huddle for Good

Speed Communications – Tetra Tranquillity Tank

 

Event of the Year – In-House

Winner – University of Nottingham – Nottingham in Parliament Day

Canal & River Trust

 

Stunt of the Year 

Winner – Tin Man – A (Rust) Bucket list experience with Ben 10

Barclaycard and Cohn & Wolfe – Barclaycard Pay @ Pump The World’s First Contactless Beer Pump

DeVries SLAM – Krispy Kreme Nutty Chocolatta Hole in the Wall

Kin&Co – The Kiss of Death

Mischief – And the Oscar goes to LEODEON

Mischief – Socks Trust Give Socks Not Dogs

Snappin' Turtle – lifejacketlondon

Tin Man – The Magic of Mobile Tickets

 

Best Use of Research – Agency

Winner – Mischief – Kids Bedrooms A room with their point of view

Cohn & Wolfe – Digital skills for all a CEO mission

Dynamo Communications Ltd. – Romping to first place in Rio

Golin  – Flora – Thinking Outside the Lunchbox

MHP Communications – Chateau Peckham Changing of the Vines

Mischief – The Joy of Sticks

The Romans – The Worlds Most Relaxing ATM

 

Best Use of Research – In-House

 

Winner – Confused.com – Middle Lane Hoggers campaign

Anchor – Standing Up 4 Sitting Down

Expedia

Girlguiding

 

Consumer PR Campaign of the Year

Winner – PREMIER – #CondomEmoji

Frank PR – Creating Pandamonium for Chessington World of Adventures Resort

Fever PR – Sky Kids Cafe

Hope&Glory – Make Time For It

Hope&Glory – The Dining Club

Hope&Glory – Visualising Barclays Voice Security

MHP-ENGINE – Missing Type International

Say Communications – rethinktoddlerportionsizes

Tin Man – Bringing Single Malt Back Into Fashion

 

Best Use of Content

Winner – ActionAid with Weber Shandwick – BrutalCut

Bottle – Launching The Eagle

Fever PR – Sending Bill Bailey where no man has been before

MHP Communications – Neil Warnock's Armchair Manager Guide

Pegasus – Scars Uncovered

Red Consultancy – Zookeeper Zoe Eye Check Storybook

The Romans – Black Cow. Who are they?

The Romans – The Double Cask Guitar

Threepipe – Sweating Campaign Content for Sweaty Betty

W Communications – Relish Hidden Issues

 

Best Use of Creativity

Winner –  ActionAid with Weber Shandwick – BrutalCut

Barclaycard and Cohn & Wolfe – Barclaycard Pay @ Pump The World’s First Contactless Beer Pump

Bottle – Anti-aGin

Citizen – THE SUVET MAKING EVERY DAY A DUVET DAY

Hope&Glory – Visualising Barclays Voice Security

Mischief – Socks Trust Give Socks Not Dogs

Smart Energy GB – National Moments for Smart Meters

Snappin' Turtle – lifejacketlondon

The Romans – Black Cow. Who are they?

Tin Man – Thundercabs Are Go!

 

Best B2B Campaign of the Year

WInner – William Murray Communications – Dishing up advice on gluten-free

Brands2Life – AccountsDone

IBM UK – IBM Bluemix  Emotional resonance in the cognitive era

LEWIS – Analytics for the Future

Nelson Bostock Unlimited – A Portrait of Performance

Octopus Group – Projectplace by Planview & Octopus Group Getting things Done!

Octopus Group – Voice violation Safeguarding Britain against phone fraud

Porter Novelli London – How almonds became Europes number one nut

Storm Communications – Tackling London's food waste

The Marketing Pod – An enlightened campaign the journey to smarter cities

 

Financial Services Sector Campaign

Winner – Barclaycard and Cohn & Wolfe – Barclaycard Pay @ Pump The World’s First Contactless Beer Pump

CCgroup – InstaPay creating a new community for the Instant Payments market

Harvard – A New Pace of Change

Hope&Glory – Creating a Springboard onto the Housing Ladder

Kaizen & TotallyMoney.com – Helping People Make Better Financial Decisions

Kindred – Noddlehood

Nationwide Building Society – The Future of Payments

Teamspirit – The Henderson Global Dividend Index

Teamspirit – Revealing Landlords Migration to Limited Companies: The Buy to Let Britain Report

The Romans – The World’s Most Relaxing AT

 

Financial PR Campaign of the Year

Winner – The Romans – Equity For Punks

Barclaycard and Cohn & Wolfe – Barclaycard Pay @ Pump The World’s First Contactless Beer Pump

Direct Line – Directfix Stuart Pearce

Nationwide Building Society – A bigger voice for Britains biggest building society

Redleaf Communications – Re-branding for a 2020 vision

 

Healthcare / Pharma Campaign of the Year

Winner – Red Consultancy – Zookeeper Zoe Eye Check Storybook

3 Monkeys Zeno – Getting to the bottom of nappy rash

Cohn & Wolfe – Manversation Encouraging Prostate Cancer Conversations

PREMIER – CondomEmoji

Remarkable Group – Bee Resistant

Satellite PR – Exorex I Am Beautiful

Spirit Media and NHS Brighton and Hove CCG – IAMWHOLE

Vision Express – Vision Express hits the road to improve the UKs eye health

Westfield Health – Walking Lunch

 

Most Innovative Use of Digital & Social Media

Winner – Canal & River Trust – Water Safety

3 Monkeys Zeno – Microsoft Apprenticeships

Hope&Glory – The adidas Women Workout Series

Red Consultancy – Zookeeper Zoe Eye Check Storybook

Switched On – SecretService

The Romans – Neat or Nothing?

Vauxhall with Weber Shandwick – ParallelBarking

 

Public Sector Campaign of the Year

Winner – Cambridgeshire Constabulary

Aequitas Consulting

Camden Council

Cartwright Communications

Dudley Council

Food Standards Agency

MHP – ENGINE

Spirit Media and NHS Brighton and Hove CCG

 

Internal Communications Campaign

Winner – British Medical Association – The Loop intranet launch campaign

Good Energy – Good Energys rainforest Green Gas launch

 

FMCG Marketing Communications Campaign of the Year

Winner – Golin – Cadbury Milk Tray Man

APCO Worldwide – Being Bold Mars Food Health & Wellbeing Ambition Launch

Bisto with Weber Shandwick – Spare Chair Sunday

Hope&Glory – Make Time For It

Liquid – Making maple a staple

Mischief – Veg for Victory

PREMIER – CondomEmoji

The Romans – Grapefruit Pay

Tin Man – Bringing Single Malt Back Into Fashion

 

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year

Winner – Propellernet – Long Tall Sally Made Tall

3 Monkeys Zeno – Getting to the bottom of nappy rash

Beauty Seen – The Future of Beauty Lies Beneath

FleishmanHillard Fishburn – Astounding the Front Row at LFW with Crocs

Golin – essie Colour Portraits

Hope&Glory – The Collection

Hope&Glory – The Dining Club

Hope&Glory – We've Got A Workout For That

Switched On – Bringing tea to the London Coffee Festival

 

Automotive & Transport Marketing Communications Campaign of the Year

Winner – Tin Man – The Magic of Mobile Tickets

Bottle – Launching The Eagle

Confused.com – Middle Lane Hoggers campaign

Kindred – EV Listening

Kindred – SKODA Kodiaq Extreme School Run

Launch PR – Driving Emotion Campaign

Markettiers – Building Cars Live

Performance Communications – Fiat Professional Tradesman Trials

 

Culture Media, Sport & Travel Marketing Communications Campaign of the Year

Winner – Tin Man – A (Rust) Bucket list experience with Ben 10

Bottle – Anti-aGin

CSM – Jacksonville Jaguars: Becoming London’s Team

Hope&Glory – The adidas Women Workout Series

Hope&Glory – The Launch of adidas PureBOOST X

Hope&Glory – We've Got A Workout For That

Tin Man – The Magic of Mobile Tickets

Tin Man – Thundercabs Are Go!

 

Not for Profit Campaign of the Year – Agency

Winner – ActionAid with Weber Shandwick – BrutalCut

Frank PR – Lewis Pugh – Speedo Diplomacy

Mischief – Socks Trust Give Socks Not Dogs

Mischief – The Joy of Sticks

Munro & Forster Communications – Take 10 Together

PHA Media – Got Your Back Campaign

Shakespeare Schools Festival (SSF) with Atlas Partners – All the World's Our Stage

Snappin' Turtle – lifejacketlondon

Spirit Media and NHS Brighton and Hove CCG – IAMWHOLE

W Communications – Ben & Jerry's Don't Get Frozen Out

 

Not for Profit Campaign – In-House

Winner – Save the Children – Christmas Jumper Day

Age UK – No one should have no one at Christmas

British Medical Association – showusthe7dayplan

Charities Aid Foundation – givingtuesday

Cifas – Data to Go

 

Media Relations Campaign of the Year – Agency

Winner – Hope&Glory – Creating a Springboard onto the Housing Ladder

Atomic PR Ltd

Bottle – Anti-aGin

Cirkle – Morrisons Makes It Driving fame and footfall for Fathers Day and Halloween

Cohn & Wolfe – Digital skills for all a CEO mission

Firefly Communications – Refresh for less. Speed up your PC

Snappin' Turtle – lifejacketlondon

Stand Agency – Standing Up 4 Sitting Down

The Romans – Equity For Punks

Tin Man – A (Rust) Bucket list experience with Ben 10

 

Media Relations Campaign of the Year – In-House

Winner – Cifas – Data to Go

Brandwatch

Central England Co-operative – Central England Co-operative Social Return on Investment

Cunard – Cunard's Transatlantic Fashion Week

Direct Line – Direct Line A Storming Success

National Institute for Health and Care Excellence (NICE) – Think sepsis

Nationwide Building Society – A bigger voice for Britains biggest building society

 

Low Budget Campaign of the Year – Agency

Winner – Alpaca Communications – Pugshots

Aspectus – Personal guarantees Misunderstood and misaligned with the needs of British business

Cirkle – Morrisons Makes It Driving fame and footfall for Fathers Day and Halloween

Kin&Co – The Kiss of Death

MHP Communications – Chateau Peckham Changing of the Vines

Snappin' Turtle – lifejacketlondon

The Forge Communications – Find Shorn

WA – Saving the Cycle to Work Scheme

 

Low Budget Campaign of the Year – In-House

Winner – Westminster City Council – Real Change

Central England Co-operative

Charities Aid Foundation

Macmillan Cancer Support

 

Community Engagement Campaign of the Year

Silver Award – Dorsets nine Councils – Reshaping your Councils

Winner – Bisto with Weber Shandwick – Spare Chair Sunday

Good Energy – Birthday Party for the UKs Oldest Wind Farm

Grayling Communications and Transport for London – Time to Cycle

PPS Group – Chaddlewood Fields Plympton

PREMIER – CondomEmoji

Switched On – SecretService

Thorncliffe – 7000 people call for 600 new homes and a new home for the Dons

W Communications – Ben & Jerry's Don't Get Frozen Out

 

Young Professional of the Year – Agency

Winner – Ottilie Ratcliffe – Senior Creative, The Romans

Charlotte Nicholds Account Director FleishmanHillard Fishburn

Charlotte Stoel – Senior Account Director, Firefly Communications

Daniel Cinna – Account Director, markettiers

Eleanor Crossman – Account Director, MWWPR

Jessica Warner – Associate Director and Partner, Lansons

Phillippa Holmes – Account Director, Clarion Communications

Robyn Bemment – Account Director, WE Communications

 

Young Professional of the Year – In-House

Winner – Chloe French – Motor PR Manager, Direct Line

Christine Richardson – Senior Communications Manager, City & Guilds Group

 

In-House Team of the Year

Winner – Barclaycard Press Office

Canal & River Trust Communications & Campaigns team

Central England Co-operative

City & Guilds Group

Direct Line

Financial Times In-House Communications and Brand Team

Good Energy in-house communications team

Nationwide Building Society

NICE press and media team

 

B2B PR Agency of the Year

Winner – William Murray Communications

CCgroup

Cirkle

Brouha Marketing

Harvard

Jargon PR

Nelson Bostock Unlimited

Octopus Group

Red Lorry Yellow Lorry

 

Consumer PR Agency of the Year

Winner – Hope&Glory

Cirkle

Mischief

PREMIER

The Romans

Tin Man

W Communications

 

Integrated Agency of the Year

Winner – Hotwire

BlueGlass

Good Relations

Harvard

Hope&Glory

Manifest

Pegasus

PREMIER

Threepipe

TVC Group

 

Technology Agency of the Year

Winner – Dynamo PR

CCgroup

Chameleon

Harvard

Hotwire

Jargon PR

Nelson Bostock Unlimited

Octopus Group

Positive Marketing

PHA Media 

Red Lorry Yellow Lorry

 

New Agency of the Year

Winner – Well Hello

Another Word

Long Run Works

Ready10

 

Boutique Agency of the Year

Winner – Tin Man

4mediarelations

Alfred

Capella

DawBell

Eulogy

Hope&Glory

Manifest

Prova

The Romans

 

Large Agency of the Year

Winner – PREMIER

Allison+Partners

Cohn & Wolfe UK

Golin

Hotwire

LEWIS

Octopus Group

Porter Novelli London

W Communications

Weber Shandwick