2018 Winners - North

Congratulations to those who are shortlisted for the PRmoment Awards in the North. The quality of work increases every year and we look forward to announcing the winners in Manchester on 26 April. You can purchase your tickets here

Thanks again to our headline sponsor Opinium Research.

Social Media Campaign of the Year 

Sponsored by

Winner - Smarts Communicate & Harp - Harp's 'Pure Here'

DTW & The Law Society - Solicitors. Here to help - engaging the facts

JAM & First Target Recoveries - Creating a Buzz About PPI

JAM & Transport for Greater Manchester - Noel the elf goes on tour

SERIOUS & The Salty Dog - A Pawesome Place to Eat   

Stein IAS & Getty Images - The Not So Stock Answer Campaign

 

Integrated Communications Campaign of the Year 

Sponsored by

Winner - Clearbox & Bushmills Irish Whiskey - Answer The Call

BIG Partnership & Loganair - Taking Scotland's Airline to New Heights

Freshfield & Boost - GrowingLancashire

NHS Health Education England, The Right Agency & Umpf - #NHyeS

Petal & Co. with Creechurch Capital - Time - the most valuable asset

Smoking Gun & Prestone - Prestone and the British Rally Championship

The Saucy Fish Co and Amaze - Frozen Just Got Cooler

Umpf & Multilotto.co.uk - Up Yours I Quit

 

Event of the Year

Winner - N Brown Group Plc - The Curve Catwalk

Finn & Finsbury Food Group - Launching Mary Berry cakes 

Petal & Co. with the University of Salford - Purple Reign

Smarts Communicate & Diageo Reserve -  World Class Bartender of the Year 2017

The Co-op - Trapped in a bubble - An investigation into the triggers for loneliness in the UK

The Scott Partnership & The UK Flavour Association - The UK Flavour Association celebrating a centenary

 

Stunt of the Year  

Winner - Umpf & Multilotto.co.uk - Up Yours I Quit

Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies

Frame PR & Glasgow Airport - Glasgow Bearport

Northumbrian Water Group - Every Drop Counts

 

Best Use of Research

Sponsored by

Winner - Weber Shandwick & Iceland - A Tale of Two Fish

Brass & Leeds Building Society - Spenders vs Savers

Citypress & Aster - Another Way - How shared ownership can improve the UK housing market

Skout & Sana Commerce - Spotlight on global digital transformation

Smoking Gun & Silentnight - The Value of Sleep

The Co-op - Trapped in a bubble - An investigation into the triggers for loneliness in the UK

Umpf & Looking4.com - Using FOI Research to Generate Media Coverage

 

Consumer PR Campaign of the Year 

Winner - Wire & Graham's The Family Dairy - Introducing the Graham's Milk Sommelier

Carousel PR & intu Trafford Centre - Carousel creates couture PR with the intu Little Black Graphene Dress

Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies

Clearbox & Bushmills Irish Whiskey - Answer The Call

N Brown Group Plc - The Curve Catwalk

Smarts Communicate & Bushmills Irish Whiskey - Bushmills x Lowden

Smarts Communicate & Diageo Reserve - World Class Bartender of the Year 2017

 

Corporate Social Responsibility Campaign

Winner - Havas PR & Danone - Danone Nations Cup Winning Recycling Campaign

markettiers & United Utilities - Reservoir Safety - Stay Safe Stay Out

 

Best Use of Content

Sponsored by

Winner - Clearbox & Bushmills Irish Whiskey - Answer The Call

Digitaloft & Missy Empire - You vs the Kardashians

Futures Housing Group - The Hunt for the Infomaniac - cracking the case of GDPR

NHS Wakefield CCG & Umpf - The Twelve Days of Christmas

Smarts Communicate & Bushmills Whiskey - Bushmills x Lowden

Smoking Gun & Silentnight - The Value of Sleep

Weber Shandwick Manchester - Making Strawberry Field Forever

 

Best Use of Creativity 

Winner - Co-op Funeralcare - Breaking the Taboo

Silver Award - SERIOUS & The Salty Dog -  A Pawesome Place to Eat

Carousel PR & intu Trafford Centre -  Carousel creates couture PR with the intu Little Black Graphene Dress

Clarion for The Edinburgh Dungeon -  Not so (N)ice Lollies

Futures Housing Group - The Hunt for the Infomaniac - cracking the case of GDPR

Smoking Gun & McBride - Hot Cross Trump

The University of Manchester & Sundae Communications with Takeback Collective & Hope Mill Theatre - Migration Lab Be//Longing

 

Best B2B Campaign of the Year

Winner - Havas PR & Armitage Shanks - Armitage Shanks 200 ‘AS200’

Beattie Communications & Biffa - DRoPs Campaign

Citigate Dewe Rogerson & Philips Lighting - Lighting Up World Green Building Week

Finn & Vivergo Fuels - Our Energy Matters

Fourth Day PR & APS Group - Putting a price on innovation

Freshfield & Boost - #GrowingLancashire

Petal & Co. with Alliance Manchester Business School - Taking the Manchester MBA to a global business audience

Skout & Gazprom Energy - PR Cooking on Gas

 

Financial Services Sector Campaign of the Year

Sponsored by

Winner - Co-op Insurance - Britain’s Next Top Model Second hand not second best 

BIG Partnership & Johnston Carmichael - Putting Johnston Carmichael on the (food and drink) map

Brass & Leeds Building Society - Spenders vs Savers

JAM & First Target Recoveries - Increasing PPI Payouts for First Target Recoveries

Peppermint Soda & Paymentshield - National Conversation Week

Petal & Co. with Creechurch Capital - Time - the most valuable asset

Weber Shandwick Manchester - Giving Finance a Friendly Face

 

Global Public Relations Campaign of the Year

Sponsored by

Winner - Smarts Communicate & Diageo Reserve -  World Class Bartender of the Year 2017

Havas PR, One Green Bean & Kellogg's - Pringles Flavour Cloud

Petal & Co. with Alliance Manchester Business School - Taking the Manchester MBA to a global business audience

Smarts Communicate & Bushmills Irish Whiskey - Bushmills x Lowden

 

Most Innovative Use of Digital & Social Media 

Sponsored by

Winner - SERIOUS & The Salty Dog - A Pawesome Place to Eat

Digitaloft & Missy Empire - You vs the Kardashians

JAM & Transport for Greater Manchester - JAM gets festive with Transport for Greater Manchester

Jaywing PR & GalaBingo.com - Hatch of the Day

NHS Wakefield CCG & Umpf - The Twelve Days of Christmas

Smarts Communicate & Diageo Bar Academy - Diageo Bar Academy

Smarts Communicate & Harp - Harp's 'Pure Here'

Weber Shandwick & PortAventura World - Thrills on Film for Ferrari Land

 

Public Sector Campaign of the Year

Winner - University of Hull -  Her Majesty opens University of Hull health campus

Bluestorm & Green Port Hull - Women into Manufacturing and Engineering Redressing the Balance

DTW & Halton Borough Council, Merseylink & emovis - Opening the Mersey Gateway Bridge and launching the merseyflow brand

Freshfield & Boost - GrowingLancashire

Hull City Council - Ferens Art Gallery

JAM & Transport for Greater Manchester -  JAM gets festive with Transport for Greater Manchester

NHS Health Education England The Right Agency & Umpf - #NHyeS

Social Communications & Bradford Council - Next Stop Bradford

 

FMCG Marketing Communications Campaign of the Year 

Winner - Smarts Communicate & Diageo Reserve -  World Class Bartender of the Year 2017

Carousel PR - Launching L.O.L Surprise!

Weber Shandwick Manchester - Getting the UK to Love Canned Food

 

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year 

Winner - N Brown Group Plc - The Curve Catwalk

Finn & Bio Oil - Bio-Oils Drop Drop. Campaign

Smoking Gun & Childs Farm - Childs Farm: The Miracle Cream

Smoking Gun & Silentnight - Breakfast in Bed at the Trafford Centre

Umpf & Trinity Leeds – ‘Chuffed’: Trinity Leeds Gift Card Re-launch

Umpf & White Rose Shopping Centre - Launching The Village at White Rose Shopping Centre

 

Automotive & Transport Marketing Communications Campaign of the Year

Winner - Smoking Gun & Prestone - Prestone and the British Rally Championship

Co-op Insurance - Britain’s Next Top Model Second hand not second best 

Markettiers & Mercedes-Benz Vans - Giving Van Drivers A Voice

Smoking Gun & Arriva - Summer of Love with Arriva Buses

 

Culture Media, Sport & Travel Marketing Communications Campaign of the Year 

Winner - Hull City Council - UK City of Culture 2017 Ferens Art Gallery

BIG Partnership & Westfield Health British Transplant Games - Giving Others a Sporting Chance

Catapult PR - Champion For A Day

Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies

No Brainer - Promoting inclusive rugby with Sale Sharks Community Trust

Petal & Co. with the University of Salford - Purple Reign

 

Not for Profit Campaign of the Year

Winner - Weber Shandwick Manchester - Making Strawberry Field Forever

JComms & Co-Ownership Housing - Shared Ownership Month

No Brainer & Trunk - Digital Life Stories

Perceptive Communicators & Berwickshire Housing Association - Launching the “Fisherman Three” community wind farm

Smoking Gun & Support Adoption For Pets - Santa Paws

Smoking Gun & The River Reeves Foundation - RivFest Remembering River

Up North Communications - Saving Ouseburn Farm from closure

Viva & Caritas Care - Dear Adopter

 

Media Relations Campaign of the Year - Agency 

Winner - BIG Partnership & Kiltwalk - Going the Extra Mile

Digitaloft & Missy Empire - You vs the Kardashians

DTW & Sunderland City Council - Northern Spire - a bridge to a brighter future

JAM - Electrifying Media relations

Petal & Co. with Alliance Manchester Business School - Taking the Manchester MBA to a global business audience

Rule 5 & Blackpool Pleasure Beach - An ICON Is Born

Smarts Communicate & Diageo Reserve - World Class Bartender of the Year 2017

Smoking Gun & Childs Farm - Childs Farm: The Miracle Cream

 

Media Relations Campaign of the Year In-House

Winner - Co-op Funeralcare - Breaking the Taboo

Co-op - A Very Co-op Christmas

 

Low Budget Campaign of the Year

Winner - Wire & Graham's The Family Dairy - Introducing the Graham's Milk Sommelier

BIG Partnership & Alston Bar & Beef - Steak and gin - Manchester's hottest new pairing

Catapult PR - Champion For A Day

Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies

Digitaloft & Missy Empire - Digitaloft & Missy Empire - You vs the Kardashians

Publicity Seekers & Hartlepool College - Be The Next

SERIOUS & The Salty Dog - A Pawesome Place to Eat   

 

Community Engagement Campaign of the Year

Winner - Northumbrian Water Group - Every Drop Counts

Catapult PR - Champion For A Day

DTW & Sunderland City Council - Northern Spire Engaging the Community

Social Communications & Bradford Council - Next Stop Bradford

Umpf & White Rose Shopping Centre - Launching The Village at White Rose Shopping Centre

Up North Communications - Engaging Byker residents

Weber Shandwick & Love Rhyl - Rhyl Instagram Champions

 

Young Professional of the Year  

Sponsored by

Winner - Mhairi MacLeod, Co-Founder and Director, LUX - The Food & Drink Agency

Jenni Bamford, PR Manager, N Brown Group

Becky Beaumont, Senior Account Manager, W North

Sarah Lawless, Head of North West Operations, BIG Partnership

Beth Nunnington, Senior Account Manager, Brass

Emily Penkett, PR Manager, Co-op Insurance

Katie Tasker-Allsopp, Associate Director, Weber Shandwick Manchester

Francesca Wyatt, Senior Account Executive, Wolfstar Consultancy

 

In-House Team of the Year

Winner - Wood

Northumbrian Water Group Marketing Team

M&S Bank

N Brown Group Plc

Yorkshire Building Society Media Relations Team

 

B2B PR Agency of the Year 

Winner - Petal & Co.

iseepr

Skout

The Scott Partnership

 

Consumer PR Agency of the Year 

Sponsored by

Winner - Smarts Communicate

Clearbox

 

Integrated Agency of the Year 

Winner - Umpf

DTW

Finn

Peppermint Soda

 

New Agency of the Year 

Winner - Spey Progressive Communication

 

Emerging Agency of the Year 

Winner - Social Communications

Smarts Communicate

Talking Canvas

 

Boutique Agency of the Year 

Sponsored by

Winner - iseepr

Silver Award - Umpf

Acceleris

Clearbox

Perceptive Communicators

SERIOUS - trailblazing with new school PR

Smoking Gun

The Tonic Communications

 

Mid-Sized Agency of the Year 

Sponsored by

Winner - Havas PR

MC2

 

Large Agency of the Year 

Sponsored by

Winner - Smarts Communicate

 

With thanks to our Headline Sponsor Opinium Research