2018 Winners - North

A selection of photographs from the 2018 PRmoment Awards - North ceremony. You can view the full album here.

 
 

 

Social Media Campaign of the Year 

Sponsored by

Winner - Smarts Communicate & Harp - Harp's 'Pure Here'

DTW & The Law Society - Solicitors. Here to help - engaging the facts

JAM & First Target Recoveries - Creating a Buzz About PPI

JAM & Transport for Greater Manchester - Noel the elf goes on tour

SERIOUS & The Salty Dog - A Pawesome Place to Eat   

Stein IAS & Getty Images - The Not So Stock Answer Campaign

 

Integrated Communications Campaign of the Year 

Sponsored by

Winner - Clearbox & Bushmills Irish Whiskey - Answer The Call

BIG Partnership & Loganair - Taking Scotland's Airline to New Heights

Freshfield & Boost - GrowingLancashire

NHS Health Education England, The Right Agency & Umpf - #NHyeS

Petal & Co. with Creechurch Capital - Time - the most valuable asset

Smoking Gun & Prestone - Prestone and the British Rally Championship

The Saucy Fish Co and Amaze - Frozen Just Got Cooler

Umpf & Multilotto.co.uk - Up Yours I Quit

 

Event of the Year

Winner - N Brown Group Plc - The Curve Catwalk

Finn & Finsbury Food Group - Launching Mary Berry cakes 

Petal & Co. with the University of Salford - Purple Reign

Smarts Communicate & Diageo Reserve -  World Class Bartender of the Year 2017

The Co-op - Trapped in a bubble - An investigation into the triggers for loneliness in the UK

The Scott Partnership & The UK Flavour Association - The UK Flavour Association celebrating a centenary

 

Stunt of the Year  

Winner - Umpf & Multilotto.co.uk - Up Yours I Quit

Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies

Frame PR & Glasgow Airport - Glasgow Bearport

Northumbrian Water Group - Every Drop Counts

 

Best Use of Research

Sponsored by

Winner - Weber Shandwick & Iceland - A Tale of Two Fish

Brass & Leeds Building Society - Spenders vs Savers

Citypress & Aster - Another Way - How shared ownership can improve the UK housing market

Skout & Sana Commerce - Spotlight on global digital transformation

Smoking Gun & Silentnight - The Value of Sleep

The Co-op - Trapped in a bubble - An investigation into the triggers for loneliness in the UK

Umpf & Looking4.com - Using FOI Research to Generate Media Coverage

 

Consumer PR Campaign of the Year 

Winner - Wire & Graham's The Family Dairy - Introducing the Graham's Milk Sommelier

Carousel PR & intu Trafford Centre - Carousel creates couture PR with the intu Little Black Graphene Dress

Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies

Clearbox & Bushmills Irish Whiskey - Answer The Call

N Brown Group Plc - The Curve Catwalk

Smarts Communicate & Bushmills Irish Whiskey - Bushmills x Lowden

Smarts Communicate & Diageo Reserve - World Class Bartender of the Year 2017

 

Corporate Social Responsibility Campaign

Winner - Havas PR & Danone - Danone Nations Cup Winning Recycling Campaign

markettiers & United Utilities - Reservoir Safety - Stay Safe Stay Out

 

Best Use of Content

Sponsored by

Winner - Clearbox & Bushmills Irish Whiskey - Answer The Call

Digitaloft & Missy Empire - You vs the Kardashians

Futures Housing Group - The Hunt for the Infomaniac - cracking the case of GDPR

NHS Wakefield CCG & Umpf - The Twelve Days of Christmas

Smarts Communicate & Bushmills Whiskey - Bushmills x Lowden

Smoking Gun & Silentnight - The Value of Sleep

Weber Shandwick Manchester - Making Strawberry Field Forever

 

Best Use of Creativity 

Winner - Co-op Funeralcare - Breaking the Taboo

Silver Award - SERIOUS & The Salty Dog -  A Pawesome Place to Eat

Carousel PR & intu Trafford Centre -  Carousel creates couture PR with the intu Little Black Graphene Dress

Clarion for The Edinburgh Dungeon -  Not so (N)ice Lollies

Futures Housing Group - The Hunt for the Infomaniac - cracking the case of GDPR

Smoking Gun & McBride - Hot Cross Trump

The University of Manchester & Sundae Communications with Takeback Collective & Hope Mill Theatre - Migration Lab Be//Longing

 

Best B2B Campaign of the Year

Winner - Havas PR & Armitage Shanks - Armitage Shanks 200 ‘AS200’

Beattie Communications & Biffa - DRoPs Campaign

Citigate Dewe Rogerson & Philips Lighting - Lighting Up World Green Building Week

Finn & Vivergo Fuels - Our Energy Matters

Fourth Day PR & APS Group - Putting a price on innovation

Freshfield & Boost - #GrowingLancashire

Petal & Co. with Alliance Manchester Business School - Taking the Manchester MBA to a global business audience

Skout & Gazprom Energy - PR Cooking on Gas

 

Financial Services Sector Campaign of the Year

Sponsored by

Winner - Co-op Insurance - Britain’s Next Top Model Second hand not second best 

BIG Partnership & Johnston Carmichael - Putting Johnston Carmichael on the (food and drink) map

Brass & Leeds Building Society - Spenders vs Savers

JAM & First Target Recoveries - Increasing PPI Payouts for First Target Recoveries

Peppermint Soda & Paymentshield - National Conversation Week

Petal & Co. with Creechurch Capital - Time - the most valuable asset

Weber Shandwick Manchester - Giving Finance a Friendly Face

 

Global Public Relations Campaign of the Year

Sponsored by

Winner - Smarts Communicate & Diageo Reserve -  World Class Bartender of the Year 2017

Havas PR, One Green Bean & Kellogg's - Pringles Flavour Cloud

Petal & Co. with Alliance Manchester Business School - Taking the Manchester MBA to a global business audience

Smarts Communicate & Bushmills Irish Whiskey - Bushmills x Lowden

 

Most Innovative Use of Digital & Social Media 

Sponsored by

Winner - SERIOUS & The Salty Dog - A Pawesome Place to Eat

Digitaloft & Missy Empire - You vs the Kardashians

JAM & Transport for Greater Manchester - JAM gets festive with Transport for Greater Manchester

Jaywing PR & GalaBingo.com - Hatch of the Day

NHS Wakefield CCG & Umpf - The Twelve Days of Christmas

Smarts Communicate & Diageo Bar Academy - Diageo Bar Academy

Smarts Communicate & Harp - Harp's 'Pure Here'

Weber Shandwick & PortAventura World - Thrills on Film for Ferrari Land

 

Public Sector Campaign of the Year

Winner - University of Hull -  Her Majesty opens University of Hull health campus

Bluestorm & Green Port Hull - Women into Manufacturing and Engineering Redressing the Balance

DTW & Halton Borough Council, Merseylink & emovis - Opening the Mersey Gateway Bridge and launching the merseyflow brand

Freshfield & Boost - GrowingLancashire

Hull City Council - Ferens Art Gallery

JAM & Transport for Greater Manchester -  JAM gets festive with Transport for Greater Manchester

NHS Health Education England The Right Agency & Umpf - #NHyeS

Social Communications & Bradford Council - Next Stop Bradford

 

FMCG Marketing Communications Campaign of the Year 

Winner - Smarts Communicate & Diageo Reserve -  World Class Bartender of the Year 2017

Carousel PR - Launching L.O.L Surprise!

Weber Shandwick Manchester - Getting the UK to Love Canned Food

 

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year 

Winner - N Brown Group Plc - The Curve Catwalk

Finn & Bio Oil - Bio-Oils Drop Drop. Campaign

Smoking Gun & Childs Farm - Childs Farm: The Miracle Cream

Smoking Gun & Silentnight - Breakfast in Bed at the Trafford Centre

Umpf & Trinity Leeds – ‘Chuffed’: Trinity Leeds Gift Card Re-launch

Umpf & White Rose Shopping Centre - Launching The Village at White Rose Shopping Centre

 

Automotive & Transport Marketing Communications Campaign of the Year

Winner - Smoking Gun & Prestone - Prestone and the British Rally Championship

Co-op Insurance - Britain’s Next Top Model Second hand not second best 

Markettiers & Mercedes-Benz Vans - Giving Van Drivers A Voice

Smoking Gun & Arriva - Summer of Love with Arriva Buses

 

Culture Media, Sport & Travel Marketing Communications Campaign of the Year 

Winner - Hull City Council - UK City of Culture 2017 Ferens Art Gallery

BIG Partnership & Westfield Health British Transplant Games - Giving Others a Sporting Chance

Catapult PR - Champion For A Day

Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies

No Brainer - Promoting inclusive rugby with Sale Sharks Community Trust

Petal & Co. with the University of Salford - Purple Reign

 

Not for Profit Campaign of the Year

Winner - Weber Shandwick Manchester - Making Strawberry Field Forever

JComms & Co-Ownership Housing - Shared Ownership Month

No Brainer & Trunk - Digital Life Stories

Perceptive Communicators & Berwickshire Housing Association - Launching the “Fisherman Three” community wind farm

Smoking Gun & Support Adoption For Pets - Santa Paws

Smoking Gun & The River Reeves Foundation - RivFest Remembering River

Up North Communications - Saving Ouseburn Farm from closure

Viva & Caritas Care - Dear Adopter

 

Media Relations Campaign of the Year - Agency 

Winner - BIG Partnership & Kiltwalk - Going the Extra Mile

Digitaloft & Missy Empire - You vs the Kardashians

DTW & Sunderland City Council - Northern Spire - a bridge to a brighter future

JAM - Electrifying Media relations

Petal & Co. with Alliance Manchester Business School - Taking the Manchester MBA to a global business audience

Rule 5 & Blackpool Pleasure Beach - An ICON Is Born

Smarts Communicate & Diageo Reserve - World Class Bartender of the Year 2017

Smoking Gun & Childs Farm - Childs Farm: The Miracle Cream

 

Media Relations Campaign of the Year In-House

Winner - Co-op Funeralcare - Breaking the Taboo

Co-op - A Very Co-op Christmas

 

Low Budget Campaign of the Year

Winner - Wire & Graham's The Family Dairy - Introducing the Graham's Milk Sommelier

BIG Partnership & Alston Bar & Beef - Steak and gin - Manchester's hottest new pairing

Catapult PR - Champion For A Day

Clarion for The Edinburgh Dungeon - Not so (N)ice Lollies

Digitaloft & Missy Empire - Digitaloft & Missy Empire - You vs the Kardashians

Publicity Seekers & Hartlepool College - Be The Next

SERIOUS & The Salty Dog - A Pawesome Place to Eat   

 

Community Engagement Campaign of the Year

Winner - Northumbrian Water Group - Every Drop Counts

Catapult PR - Champion For A Day

DTW & Sunderland City Council - Northern Spire Engaging the Community

Social Communications & Bradford Council - Next Stop Bradford

Umpf & White Rose Shopping Centre - Launching The Village at White Rose Shopping Centre

Up North Communications - Engaging Byker residents

Weber Shandwick & Love Rhyl - Rhyl Instagram Champions

 

Young Professional of the Year  

Sponsored by

Winner - Mhairi MacLeod, Co-Founder and Director, LUX - The Food & Drink Agency

Jenni Bamford, PR Manager, N Brown Group

Becky Beaumont, Senior Account Manager, W North

Sarah Lawless, Head of North West Operations, BIG Partnership

Beth Nunnington, Senior Account Manager, Brass

Emily Penkett, PR Manager, Co-op Insurance

Katie Tasker-Allsopp, Associate Director, Weber Shandwick Manchester

Francesca Wyatt, Senior Account Executive, Wolfstar Consultancy

 

In-House Team of the Year

Winner - Wood

Northumbrian Water Group Marketing Team

M&S Bank

N Brown Group Plc

Yorkshire Building Society Media Relations Team

 

B2B PR Agency of the Year 

Winner - Petal & Co.

iseepr

Skout

The Scott Partnership

 

Consumer PR Agency of the Year 

Sponsored by

Winner - Smarts Communicate

Clearbox

 

Integrated Agency of the Year 

Winner - Umpf

DTW

Finn

Peppermint Soda

 

New Agency of the Year 

Winner - Spey Progressive Communication

 

Emerging Agency of the Year 

Winner - Social Communications

Smarts Communicate

Talking Canvas

 

Boutique Agency of the Year 

Sponsored by

Winner - iseepr

Silver Award - Umpf

Acceleris

Clearbox

Perceptive Communicators

SERIOUS - trailblazing with new school PR

Smoking Gun

The Tonic Communications

 

Mid-Sized Agency of the Year 

Sponsored by

Winner - Havas PR

MC2

 

Large Agency of the Year 

Sponsored by

Winner - Smarts Communicate

 

With thanks to our Headline Sponsor Opinium Research