Judging Criteria

THE JUDGING PROCESS

Judges will be split into panels and will read and pre-score all allocated entry forms, considering any supporting materials submitted. Judges pre-scores will be combined and the highest scoring entries will determine the shortlists. 

Judges will meet to discuss the highest scoring entries and then agree the winner for each category. The shortlists will be announced in February and the winners in each region will be announced at the relevant awards ceremony in March and April. 

Please note that judges will not be involved in the judging of any categories their organisation has entered, and will not have access to any competing entries.

 

JUDGING CRITERIA

CAMPAIGN CATEGORIES

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between December 2016 – December 2017.

Please consider your entry title very carefully as we will use your exact wording on the award should you win. Concise and to the point is always best!

The submitting company, agency or their client must be headquartered or have an operational base within the region you are entering. 

Each entry must include information under the following headings:

  • Objective & budget
  • Target Audience & strategy
  • Implementation & creativiy
  • Results & evaluation - please ensure these relate directly to your objectives
  • Why your entry should win

Any entries that do not include information under all of these headings will be marked down.

Please upload a company logo and / or campaign image along with your entry and up to 3 pieces of supporting materials. 

 

YOUNG PROFESSIONAL CATEGORIES

Judges will be looking for individuals under 30 years old (on 12 January 2018) that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to PR. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words.

The nominee must be based within the region you are entering into. 

Each entry must include information under the following headings:

  • Details of the nominee
  • Recent work example
  • Recent achievements
  • Why your nominee should win

Any entries that do not include information under all of these headings will be marked down.

Please upload a company logo and / or photograph of the nominee along with your entry and up to 3 pieces of supporting materials. 

 

TEAM / AGENCY CATEGORIES

Judges will be looking for teams and agencies that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to PR. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between December 2016 – December 2017.

The submitting company / agency must be headquartered or have an operational base within the region you are entering. 

Each entry must include information under the following headings:

  • Details of the team  / agency
  • Team / agency objectives
  • Recent campaign / work examples
  • Recent achievements
  • Challenges
  • Why your team / agency should win

Any entries that do not include information under all of these headings will be marked down.

Please upload a company logo along with your entry and up to 3 pieces of supporting materials. 

 

SUPPORTING MATERIALS

A company or campaign logo (in JPEG or PDF format, max 2MB) must be uploaded along with each entry (this will be used on the website and in the event brochure should you be shortlisted). 

If appropriate you may upload upto 3 pieces of supporting materials along with your entry. These can be in JPEG, PDF or Microsoft Word format, must be under 2MB and could include items such as:

  • Audited accounts
  • Team CV's
  • Training and development records
  • Copies of media coverage
  • Media evaluation
  • Client references
  • RAJAR / ABC circulation figures
  • Website analytics
  • Testimonials
  • DVDs / CDs
  • Publications
  • Marketing materials
  • Photography
  • Weblinks
  • Market research findings