SOCIAL MEDIA CAMPAIGN OF THE YEAR
Winner – Umpf & National Federation of Women's Institutes – tWItterstitch – celebrating 100 years of the WI
Shortlist:
JAM – Talking to Tradies
myclever Agency – Bench LoveMyHood
Smarts Communicate – Diageo Bar Academy
Smoking Gun PR & Magnet Trade – It's All About The Trade
Stripe Communications & Velux – A conventional brand seen in a new light on social media
Twentysix – Feed Your Temptation Autumn Campaign for ASK Italian 2015
Weber Shandwick Manchester – Reflections on the Waterfront
INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – Finn & Yorkshire Tea – Yorkshire Tree
Shortlist:
BDB – Tyco City at Interschutz 2015
DTW – Use a Professional. Use a Solicitor.
Prohibition PR – Motherhood The Hardest Job in the World
Republic Of Media, Something Something, Wire Media & Bright Signals – Tennent's Lager – Welcome to Wellpark
The Lenny Agency & Braun Healthcare – Owning the Cold and Flu Season
University of Chester – 175th Anniversary
Wire Media, The Lane Agency & Storm ID – High Street Hiatus – How Edinburgh Got its Mojo Back
EVENT OF THE YEAR
Winner – Avant PR & In The Style – Avant PR for Binky Felstead x In The Style – Launch Party
Shortlist:
Amaze & The Saucy Fish Co – The School of Fish
Co-op – The Co-op Christmas Press Show
Down at the Social – 25 Years In The Making – 2015s Biggest Weekend
Havas PR & Greggs – Pastiche
JAM – Employee Motivation Day
One – Hoover Wizard Wi-Fi UK Launch
Stein IAS & Trelleborg Offshore – The Next Level Roundtable
Wire Media & Heverlee Beer – Heverlee at Tontine
Wire Media & Jura Whisky – Bringing Taste to Life
STUNT OF THE YEAR
Winner – Amaze & The Saucy Fish Co.- The School of Fish
Shortlist:
Clearbox Communications & Universal Pictures (UK) – A Fairy Brown Christmas – launching How Now Mrs. Brown Cow on DVD
Jacamo (N Brown Group PLC) & BJL – Do the Hakarena
Smarts Communicate & HARP Lager – Harps Nod To The Belfast Time Machine
BEST USE OF RESEARCH
Winner – PR Agency One – PushDoctor – Last Night a PC Saved My Life
Shortlist:
Co-op Funeralcare – Breaking the Taboo
Havas PR – The 2015 Pet Report
Manifest – Navigating the changes to Scottish drink drive legislation with Beacon.
PR Agency One – One4all Rewards – Taking a B2C brand to a B2B audience
Smoking Gun PR – It Pays to Play The launch of BrightHR
Smoking Gun PR – The Value of Sleep
Stein IAS & Trelleborg Offshore – The Next Level Campaign
CONSUMER PR CAMPAIGN OF THE YEAR
Winner – Wire Media – Tennents Lager Share a Pint
Shortlist:
Acceleris – From Trash to Treasure – Acceleris for Remade in Britain
Citypress & Graham & Brown – National Wallpaper Week
Hatch Communications – Be A Hero – Leeds Teaching Hospital NHS Trust's Organ Donation Campaign
Markettiers & The Co-operative Food – Real Ale Renaissance
PR Agency One – PushDoctor – Last Night a PC Saved My Life
PR Agency One & The Buy It Direct Group – Beating Big Retail in the Golden Quarter
Smarts Communicate & HARP Lager – Harps Nod to The Belfast Machine
Smoking Gun PR & Silentnight – The Sleep Expert
Umpf – The World's First Dog Selfie Mirror
BEST USE OF EVALUATION
Winner – PR Agency One – Proving the Commercial Impact of PR for One4all Gift Cards
Shortlist:
Smoking Gun PR & Silentnight – Earning a place at the C Suite
BEST USE OF CONTENT
Winner – Manc Frank & Weetabix On The Go – MorningCheats
Shortlist:
Allerton Communications & CKD Galbraith – Energy Matters
Golley Slater & Park Leisure – Park Life
PR Agency One – PushDoctor – Last Night a PC Saved My Life
Rule 5 & British Cycling – Sharing The Track Cycling World Cup with 140 Million Fans
Search Laboratory & Viking – In An Office Far Far Away…
The Co-op – Co-op Spookermarket haunts the nation
Weber Shandwick Manchester & Aldi – AldiChallenge
Weber Shandwick Manchester & Zip World Caverns- A Cavernous Display of Light
BEST USE OF CREATIVITY
Winner – Carousel PR & LEGOLAND Discovery Centre Manchester – Carousel Builds Excitement Around Debate
Shortlist:
Smarts Communicate – HARP'S Nod To The Belfast Time Machine
Viva PR & Child Action Northwest – 1200 Lights
B2B CAMPAIGN OF THE YEAR
Winner – PR Agency One & One4all Rewards – Taking a B2C brand to a B2B audience
Shortlist:
Active Profile – Make Mine Modular
Citypress and BNY Mellon – Manchester 2025
Fourth Day PR – Fourth Day PR launches delivery management brand Electio to challenge the status quo in ecommerce delivery
Frontier Public Relations – Building Skills
Hattrick – BreathtakingEveryday for Desso @ CDW2015
JAM & Argos for Business – Employee Motivation Day
SERIOUS – Taste NI and the Gateway to Growth for local suppliers
FINANCIAL PR CAMPAIGN OF THE YEAR
Winner – Co-op Insurance – Transforming Co-op Insurance
Shortlist:
Yorkshire Building Society – Peer to peer risk awareness campaign
HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR
Winner – Perceptive Communicators & BioCity Scotland – Scotland’s Newest Enterprise Area
Shortlist:
Citypress & Seafish – Championing Omega-3 Awareness in UK Consumers
Hatch Communciations – Be A Hero – Leeds Teaching Hospital NHS Trust's Organ Donation Campaign
Havas PR & Well – Life is local
PR Agency One & PushDoctor – Changing the way we access GP services
Weber Shandwick & North West Ambulance Service – Go PTS!
MOST INNOVATIVE USE OF DIGITAL & SOCIAL MEDIA
Winner – Umpf – Park Inn by Radisson E-scapes
Shortlist:
JAM – Talking to Tradies
LFJpr & Manchester Arndale – After Dark
Manc Frank & Weetabix On The Go – MorningCheats
Publicity Seekers & Flagship Restaurant – Eat Tweet
Rule 5 – Sharing The Track Cycling World Cup with 140 Million Fans
PUBLIC SECTOR CAMPAIGN OF THE YEAR
Winner – Hatch Communciations – Be A Hero – Leeds Teaching Hospital NHS Trust's Organ Donation Campaign
Shortlist:
Citypress & Seafish – Championing Omega-3 Awareness in UK Consumers
Kaleidoscope & Alder Hey Children’s NHS Foundation Trust / CAMHS – FRESH Helping Young Minds Find a Better Place
Manifest & Find a Future – The Skills Show: The Skills Journey
INTERNAL COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – Westfield Health – Westfield Health Walking Campaign
Shortlist:
Smarts Communicate & Diageo Global Travel Middle East – Two Thumbs Up Awards
FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – Smarts Communicate – Harps Nod to the Belfast Time Machine
Shortlist:
Manc Frank – MorningCheats
Wire Media – Heverlee at Tontine
Wire Media & Jura Whisky – Bringing Taste to Life
Wire Media & Mackies – Sweetest Job in the World
HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – Rule 5 – Putting the Swing into Christmas – Rule 5 and Want That Trend
Shortlist:
Avant PR – Avant PR for In The Style
Simply Be (N Brown Group PLC), LOVE Creative & Havas PR UK – Simply Be Real
AUTOMOTIVE & TRANSPORT MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – First TransPennine Express (FTPE) – Manchester Airport Arrivals Advertising Campaign
Shortlist:
Smoking Gun PR – Steering Holt Lloyd to Success
CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – Fido PR & The Shakespeare Birthplace Trust – Shakespeare Week 2015
Shortlist:
Caliber & TUI – Thomson – Name Our Plane
Down at the Social – 25 Years In The Making – A Superbia Year for Manchester Pride
Rule 5 – Buy Art Fair & The Manchester Contemporary
Rule 5 – The UCI BMX Supercross World Cup Manchester
Rumour Mill PR – The Gobbins 'Created in 1902 – Reimagined in 2015'
Umpf – Park Inn by Radisson E-scapes
VisitScotland – Set in Scotland A Film Fan's Odyssey
Wire Media The Lane Agency & Marketing Edinburgh – High Street Hiatus how Edinburgh got its mojo back
NOT FOR PROFIT CAMPAIGN OF THE YEAR
Winner – Viva PR & Child Action North West – 1200 Lights
Shortlist:
Acceleris & The Shipwrecked Mariners Society – On The Lookout for the UKs Ultimate Sea View
Citypress, Seafish & Seafood Scotland – Encouraging the Consumption of UK Brown Crab
Frontier Public Relations & City West Housing Trust – For Future Living building links between health and housing
JAM – Cycling Scouser
PR Agency One & Central YMCA – Two Futures
Smoking Gun PR & Cats Protection – Older Cats
Stripe Communications & Museum Galleries Scotland – Celebrating Scotland’s Festival of Museums 2015
The Write Angle – Calling All Georges – The Write Angle for St Georges Day Charity Festival 2015
MEDIA RELATIONS CAMPAIGN OF THE YEAR
Winner – Smoking Gun PR & Silentnight – The Sleep Expert
Shortlist:
Fido PR – A Landslide Victory for the People's History Museum
Freshfield – Bringing the Northern Robotics Network to Life
Havas PR & Greggs – Bacon Sandwich Scent From Heaven
Perceptive Communicators – The Athletes Village
PR Agency One – PushDoctor – Last Night a PC Saved My Life
Rumour Mill PR – The Gobbins 'Created in 1902 – Reimagined in 2015'
Yorkshire Building Society – Peer to Peer Risk Awareness Campaign
MEDIA RELATIONS CAMPAIGN OF THE YEAR – IN-HOUSE
Winner – The Co-op – Co-op Spookermarket haunts the nation
Shortlist:
Co-op Funeralcare – Breaking the taboo
Co-op Insurance – Transforming Co-op Insurance
Yorkshire Building Society – Tea-rrific world record and fundraiser
LOW BUDGET CAMPAIGN OF THE YEAR
Winner – Umpf – The World's First Dog Selfie Mirror
Shortlist:
JAM – Cycling Scouser
JAM – Talking to Tradies
Kaleidoscope & Alder Hey Children’s NHS Foundation Trust / CAMHS – FRESH Helping Young Minds Find a Better Place
MC2 – Tootoot West Yorkshire and Lancashire launch
Roland Dransfield PR Ltd – International Timer – Inbound Marketing Campaign
Umpf & National Federation of Women’s Institutes – tWItterstitch – celebrating 100 years of the WI
Viva PR & Child Action North West – 1200 Lights
Wire Media & Mackies – Sweetest Job in the World
COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR
Winner – JAM – Cycling Scouser
Shortlist:
Fluid, Veolia and Southwark Borough Council – Let's Do It Campaign
Harriott Communications – Ciclovia Belfast – A Cycling Revolution
Havas PR – Danone Nations Cup – Believe in your dreams
Stripe Communications – Promoting Childhood Literacy with the ScottishPower Foundation
YOUNG PROFESSIONAL OF THE YEAR
Winner – Laura Coyne, Manifest
IN-HOUSE TEAM OF THE YEAR
Winner – N Brown Group PLC Press Office
Shortlist:
M&S Bank Communications
Yorkshire Building Society Media Relations team
B2B PR AGENCY OF THE YEAR
Winner – Iseepr
PUBLIC AFFAIRS AGENCY OF THE YEAR
Winner – Social Communications
Shortlist:
Pagoda Porter Novelli
CONSUMER PR AGENCY OF THE YEAR
Winner – Wire Media
Shortlist:
Avant PR
Rule 5
Smoking Gun PR Measures Up for Success
INTEGRATED AGENCY OF THE YEAR
Winner – Umpf
Shortlist:
Havas Village Manchester
TK
TECHNOLOGY AGENCY OF THE YEAR
Winner – iseepr
Shortlist:
SkyParlour Communcations
SMALL AGENCY OF THE YEAR
Winner – Wire Media
Highly Commended – The Tonic Communications
Shortlist:
Hatch Communications
Hattrick
iseepr
Manc Frank
PR Agency One
Umpf
LARGE AGENCY OF THE YEAR
Winner – Citypress
Shortlist:
Finn
Weber Shandwick