2016 Winners – North


SOCIAL MEDIA CAMPAIGN OF THE YEAR

Winner – Umpf & National Federation of Women's Institutes – tWItterstitch – celebrating 100 years of the WI

Shortlist:

JAM – Talking to Tradies

myclever Agency – Bench LoveMyHood

Smarts Communicate – Diageo Bar Academy

Smoking Gun PR & Magnet Trade – It's All About The Trade

Stripe Communications & Velux – A conventional brand seen in a new light on social media

Twentysix – Feed Your Temptation Autumn Campaign for ASK Italian 2015

Weber Shandwick Manchester – Reflections on the Waterfront

 

INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner – Finn & Yorkshire Tea – Yorkshire Tree

Shortlist:

BDB – Tyco City at Interschutz 2015

DTW – Use a Professional. Use a Solicitor.

Prohibition PR – Motherhood The Hardest Job in the World

Republic Of Media, Something Something, Wire Media & Bright Signals – Tennent's Lager – Welcome to Wellpark

The Lenny Agency & Braun Healthcare – Owning the Cold and Flu Season

University of Chester – 175th Anniversary

Wire Media, The Lane Agency & Storm ID – High Street Hiatus – How Edinburgh Got its Mojo Back

 

EVENT OF THE YEAR

Winner – Avant PR & In The Style – Avant PR for Binky Felstead x In The Style – Launch Party

Shortlist:

Amaze & The Saucy Fish Co –  The School of Fish

Co-op – The Co-op Christmas Press Show

Down at the Social – 25 Years In The Making – 2015s Biggest Weekend

Havas PR & Greggs – Pastiche

JAM – Employee Motivation Day

One – Hoover Wizard Wi-Fi UK Launch

Stein IAS & Trelleborg Offshore – The Next Level Roundtable

Wire Media & Heverlee Beer – Heverlee at Tontine

Wire Media & Jura Whisky – Bringing Taste to Life

 

STUNT OF THE YEAR

Winner – Amaze & The Saucy Fish Co.- The School of Fish

Shortlist:

Clearbox Communications & Universal Pictures (UK) – A Fairy Brown Christmas – launching How Now Mrs. Brown Cow on DVD

Jacamo (N Brown Group PLC) & BJL – Do the Hakarena

Smarts Communicate & HARP Lager – Harps Nod To The Belfast Time Machine

 

BEST USE OF RESEARCH

Winner – PR Agency One – PushDoctor – Last Night a PC Saved My Life

Shortlist:

Co-op Funeralcare – Breaking the Taboo

Havas PR – The 2015 Pet Report

Manifest – Navigating the changes to Scottish drink drive legislation with Beacon.

PR Agency One – One4all Rewards – Taking a B2C brand to a B2B audience

Smoking Gun PR – It Pays to Play The launch of BrightHR

Smoking Gun PR – The Value of Sleep

Stein IAS & Trelleborg Offshore – The Next Level Campaign

 

CONSUMER PR CAMPAIGN OF THE YEAR

Winner – Wire Media – Tennents Lager Share a Pint

Shortlist:

Acceleris – From Trash to Treasure – Acceleris for Remade in Britain

Citypress & Graham & Brown – National Wallpaper Week

Hatch Communications – Be A Hero – Leeds Teaching Hospital NHS Trust's Organ Donation Campaign

Markettiers & The Co-operative Food – Real Ale Renaissance

PR Agency One – PushDoctor – Last Night a PC Saved My Life

PR Agency One & The Buy It Direct Group – Beating Big Retail in the Golden Quarter

Smarts Communicate & HARP Lager – Harps Nod to The Belfast Machine

Smoking Gun PR & Silentnight  – The Sleep Expert

Umpf – The World's First Dog Selfie Mirror

 

BEST USE OF EVALUATION

Winner – PR Agency One – Proving the Commercial Impact of PR for One4all Gift Cards

Shortlist:

Smoking Gun PR & Silentnight – Earning a place at the C Suite

 

BEST USE OF CONTENT

Winner – Manc Frank & Weetabix On The Go – MorningCheats

Shortlist:

Allerton Communications & CKD Galbraith – Energy Matters

Golley Slater & Park Leisure – Park Life

PR Agency One – PushDoctor – Last Night a PC Saved My Life

Rule 5 & British Cycling – Sharing The Track Cycling World Cup with 140 Million Fans

Search Laboratory & Viking – In An Office Far Far Away…

The Co-op – Co-op Spookermarket haunts the nation

Weber Shandwick Manchester & Aldi – AldiChallenge

Weber Shandwick Manchester & Zip World Caverns- A Cavernous Display of Light

 

BEST USE OF CREATIVITY

Winner – Carousel PR & LEGOLAND Discovery Centre Manchester – Carousel Builds Excitement Around Debate

Shortlist:

Smarts Communicate – HARP'S Nod To The Belfast Time Machine

Viva PR & Child Action Northwest – 1200 Lights

 

B2B CAMPAIGN OF THE YEAR

Winner – PR Agency One & One4all Rewards – Taking a B2C brand to a B2B audience

Shortlist:

Active Profile – Make Mine Modular

Citypress and BNY Mellon – Manchester 2025

Fourth Day PR – Fourth Day PR launches delivery management brand Electio  to challenge the status quo in ecommerce delivery

Frontier Public Relations – Building Skills

Hattrick – BreathtakingEveryday for Desso @ CDW2015

JAM & Argos for Business – Employee Motivation Day

SERIOUS – Taste NI and the Gateway to Growth for local suppliers

 

FINANCIAL PR CAMPAIGN OF THE YEAR

Winner – Co-op Insurance – Transforming Co-op Insurance

Shortlist:

Yorkshire Building Society – Peer to peer risk awareness campaign

 

HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR

Winner – Perceptive Communicators & BioCity Scotland – Scotland’s Newest Enterprise Area

Shortlist:

Citypress & Seafish – Championing Omega-3 Awareness in UK Consumers

Hatch Communciations – Be A Hero – Leeds Teaching Hospital NHS Trust's Organ Donation Campaign

Havas PR & Well – Life is local

PR Agency One & PushDoctor – Changing the way we access GP services

Weber Shandwick & North West Ambulance Service – Go PTS!

 

MOST INNOVATIVE USE OF DIGITAL & SOCIAL MEDIA

Winner – Umpf – Park Inn by Radisson E-scapes

Shortlist:

JAM – Talking to Tradies

LFJpr & Manchester Arndale – After Dark

Manc Frank & Weetabix On The Go – MorningCheats

Publicity Seekers & Flagship Restaurant – Eat Tweet

Rule 5 – Sharing The Track Cycling World Cup with 140 Million Fans

 

PUBLIC SECTOR CAMPAIGN OF THE YEAR

Winner – Hatch Communciations – Be A Hero – Leeds Teaching Hospital NHS Trust's Organ Donation Campaign

Shortlist:

Citypress & Seafish – Championing Omega-3 Awareness in UK Consumers

Kaleidoscope & Alder Hey Children’s NHS Foundation Trust / CAMHS – FRESH Helping Young Minds Find a Better Place

Manifest & Find a Future – The Skills Show: The Skills Journey

 

INTERNAL COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner – Westfield Health – Westfield Health Walking Campaign

Shortlist:

Smarts Communicate & Diageo Global Travel Middle East – Two Thumbs Up Awards

 

FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner – Smarts Communicate – Harps Nod to the Belfast Time Machine

Shortlist:

Manc Frank – MorningCheats

Wire Media – Heverlee at Tontine

Wire Media & Jura Whisky – Bringing Taste to Life

Wire Media & Mackies – Sweetest Job in the World

 

HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner – Rule 5 – Putting the Swing into Christmas – Rule 5 and Want That Trend

Shortlist:

Avant PR – Avant PR for In The Style

Simply Be (N Brown Group PLC), LOVE Creative & Havas PR UK – Simply Be Real

 

AUTOMOTIVE & TRANSPORT MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner – First TransPennine Express (FTPE) – Manchester Airport Arrivals Advertising Campaign

Shortlist:

Smoking Gun PR – Steering Holt Lloyd to Success

 

CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner – Fido PR & The Shakespeare Birthplace Trust – Shakespeare Week 2015

Shortlist:

Caliber & TUI – Thomson – Name Our Plane

Down at the Social – 25 Years In The Making – A Superbia Year for Manchester Pride

Rule 5 – Buy Art Fair & The Manchester Contemporary

Rule 5 – The UCI BMX Supercross World Cup Manchester

Rumour Mill PR – The Gobbins 'Created in 1902 – Reimagined in 2015'

Umpf – Park Inn by Radisson E-scapes

VisitScotland – Set in Scotland A Film Fan's Odyssey

Wire Media The Lane Agency & Marketing Edinburgh – High Street Hiatus  how Edinburgh got its mojo back

 

NOT FOR PROFIT CAMPAIGN OF THE YEAR

Winner – Viva PR & Child Action North West – 1200 Lights

Shortlist:

Acceleris & The Shipwrecked Mariners Society – On The Lookout for the UKs Ultimate Sea View

Citypress, Seafish & Seafood Scotland – Encouraging the Consumption of UK Brown Crab

Frontier Public Relations & City West Housing Trust – For Future Living building links between health and housing

JAM – Cycling Scouser

PR Agency One & Central YMCA – Two Futures

Smoking Gun PR & Cats Protection – Older Cats

Stripe Communications & Museum Galleries Scotland – Celebrating Scotland’s Festival of Museums 2015

The Write Angle – Calling All Georges – The Write Angle for St Georges Day Charity Festival 2015

 

MEDIA RELATIONS CAMPAIGN OF THE YEAR

Winner – Smoking Gun PR & Silentnight – The Sleep Expert

Shortlist:

Fido PR – A Landslide Victory for the People's History Museum

Freshfield – Bringing the Northern Robotics Network to Life

Havas PR & Greggs – Bacon Sandwich Scent From Heaven

Perceptive Communicators – The Athletes Village

PR Agency One – PushDoctor – Last Night a PC Saved My Life

Rumour Mill PR – The Gobbins 'Created in 1902 – Reimagined in 2015'

Yorkshire Building Society – Peer to Peer Risk Awareness Campaign

 

MEDIA RELATIONS CAMPAIGN OF THE YEAR – IN-HOUSE

Winner – The Co-op – Co-op Spookermarket haunts the nation

Shortlist:

Co-op Funeralcare – Breaking the taboo

Co-op Insurance – Transforming Co-op Insurance

Yorkshire Building Society – Tea-rrific world record and fundraiser

 

LOW BUDGET CAMPAIGN OF THE YEAR

Winner – Umpf – The World's First Dog Selfie Mirror

Shortlist:

JAM – Cycling Scouser

JAM – Talking to Tradies

Kaleidoscope & Alder Hey Children’s NHS Foundation Trust / CAMHS – FRESH Helping Young Minds Find a Better Place

MC2 – Tootoot West Yorkshire and Lancashire launch

Roland Dransfield PR Ltd – International Timer – Inbound Marketing Campaign

Umpf & National Federation of Women’s Institutes – tWItterstitch – celebrating 100 years of the WI

Viva PR & Child Action North West – 1200 Lights

Wire Media & Mackies – Sweetest Job in the World

 

COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR

Winner – JAM – Cycling Scouser

Shortlist:

Fluid, Veolia and Southwark Borough Council – Let's Do It Campaign

Harriott Communications – Ciclovia Belfast – A Cycling Revolution

Havas PR – Danone Nations Cup – Believe in your dreams

Stripe Communications – Promoting Childhood Literacy with the ScottishPower Foundation

 

YOUNG PROFESSIONAL OF THE YEAR

Winner – Laura Coyne, Manifest 

 

IN-HOUSE TEAM OF THE YEAR

Winner – N Brown Group PLC Press Office

Shortlist:

M&S Bank Communications

Yorkshire Building Society Media Relations team

 

B2B PR AGENCY OF THE YEAR

Winner – Iseepr

 

PUBLIC AFFAIRS AGENCY OF THE YEAR

Winner – Social Communications

Shortlist:

Pagoda Porter Novelli

 

CONSUMER PR AGENCY OF THE YEAR

Winner – Wire Media

Shortlist:

Avant PR

Rule 5

Smoking Gun PR Measures Up for Success

 

INTEGRATED AGENCY OF THE YEAR

Winner – Umpf

Shortlist:

Havas Village Manchester

TK

 

TECHNOLOGY AGENCY OF THE YEAR

Winner – iseepr

Shortlist:

SkyParlour Communcations

 

SMALL AGENCY OF THE YEAR

Winner – Wire Media

Highly Commended – The Tonic Communications

Shortlist:

Hatch Communications

Hattrick

iseepr

Manc Frank

PR Agency One

Umpf

 

Large Agency of the Year

Winner – Citypress

Shortlist:

Finn

Weber Shandwick