2018 Winners – North


A selection of photographs from the 2018 PRmoment Awards – North ceremony. You can view the full album here.

 
 

 

Social Media Campaign of the Year 

Sponsored by

Winner – Smarts Communicate & Harp – Harp's 'Pure Here'

DTW & The Law Society – Solicitors. Here to help – engaging the facts

JAM & First Target Recoveries – Creating a Buzz About PPI

JAM & Transport for Greater Manchester – Noel the elf goes on tour

SERIOUS & The Salty Dog – A Pawesome Place to Eat   

Stein IAS & Getty Images – The Not So Stock Answer Campaign

 

Integrated Communications Campaign of the Year 

Sponsored by

Winner – Clearbox & Bushmills Irish Whiskey – Answer The Call

BIG Partnership & Loganair – Taking Scotland's Airline to New Heights

Freshfield & Boost – GrowingLancashire

NHS Health Education England, The Right Agency & Umpf – #NHyeS

Petal & Co. with Creechurch Capital – Time – the most valuable asset

Smoking Gun & Prestone – Prestone and the British Rally Championship

The Saucy Fish Co and Amaze – Frozen Just Got Cooler

Umpf & Multilotto.co.uk – Up Yours I Quit

 

Event of the Year

Winner – N Brown Group Plc – The Curve Catwalk

Finn & Finsbury Food Group – Launching Mary Berry cakes 

Petal & Co. with the University of Salford – Purple Reign

Smarts Communicate & Diageo Reserve –  World Class Bartender of the Year 2017

The Co-op – Trapped in a bubble – An investigation into the triggers for loneliness in the UK

The Scott Partnership & The UK Flavour Association – The UK Flavour Association celebrating a centenary

 

Stunt of the Year  

Winner – Umpf & Multilotto.co.uk – Up Yours I Quit

Clarion for The Edinburgh Dungeon – Not so (N)ice Lollies

Frame PR & Glasgow Airport – Glasgow Bearport

Northumbrian Water Group – Every Drop Counts

 

Best Use of Research

Sponsored by

Winner – Weber Shandwick & Iceland – A Tale of Two Fish

Brass & Leeds Building Society – Spenders vs Savers

Citypress & Aster – Another Way – How shared ownership can improve the UK housing market

Skout & Sana Commerce – Spotlight on global digital transformation

Smoking Gun & Silentnight – The Value of Sleep

The Co-op – Trapped in a bubble – An investigation into the triggers for loneliness in the UK

Umpf & Looking4.com – Using FOI Research to Generate Media Coverage

 

Consumer PR Campaign of the Year 

Winner – Wire & Graham's The Family Dairy – Introducing the Graham's Milk Sommelier

Carousel PR & intu Trafford Centre – Carousel creates couture PR with the intu Little Black Graphene Dress

Clarion for The Edinburgh Dungeon – Not so (N)ice Lollies

Clearbox & Bushmills Irish Whiskey – Answer The Call

N Brown Group Plc – The Curve Catwalk

Smarts Communicate & Bushmills Irish Whiskey – Bushmills x Lowden

Smarts Communicate & Diageo Reserve – World Class Bartender of the Year 2017

 

Corporate Social Responsibility Campaign

Winner – Havas PR & Danone – Danone Nations Cup Winning Recycling Campaign

markettiers & United Utilities – Reservoir Safety – Stay Safe Stay Out

 

Best Use of Content

Sponsored by

Winner – Clearbox & Bushmills Irish Whiskey – Answer The Call

Digitaloft & Missy Empire – You vs the Kardashians

Futures Housing Group – The Hunt for the Infomaniac – cracking the case of GDPR

NHS Wakefield CCG & Umpf – The Twelve Days of Christmas

Smarts Communicate & Bushmills Whiskey – Bushmills x Lowden

Smoking Gun & Silentnight – The Value of Sleep

Weber Shandwick Manchester – Making Strawberry Field Forever

 

Best Use of Creativity 

Winner – Co-op Funeralcare – Breaking the Taboo

Silver Award – SERIOUS & The Salty Dog –  A Pawesome Place to Eat

Carousel PR & intu Trafford Centre –  Carousel creates couture PR with the intu Little Black Graphene Dress

Clarion for The Edinburgh Dungeon –  Not so (N)ice Lollies

Futures Housing Group – The Hunt for the Infomaniac – cracking the case of GDPR

Smoking Gun & McBride – Hot Cross Trump

The University of Manchester & Sundae Communications with Takeback Collective & Hope Mill Theatre – Migration Lab Be//Longing

 

Best B2B Campaign of the Year

Winner – Havas PR & Armitage Shanks – Armitage Shanks 200 ‘AS200’

Beattie Communications & Biffa – DRoPs Campaign

Citigate Dewe Rogerson & Philips Lighting – Lighting Up World Green Building Week

Finn & Vivergo Fuels – Our Energy Matters

Fourth Day PR & APS Group – Putting a price on innovation

Freshfield & Boost – #GrowingLancashire

Petal & Co. with Alliance Manchester Business School – Taking the Manchester MBA to a global business audience

Skout & Gazprom Energy – PR Cooking on Gas

 

Financial Services Sector Campaign of the Year

Sponsored by

Winner – Co-op Insurance – Britain’s Next Top Model Second hand not second best 

BIG Partnership & Johnston Carmichael – Putting Johnston Carmichael on the (food and drink) map

Brass & Leeds Building Society – Spenders vs Savers

JAM & First Target Recoveries – Increasing PPI Payouts for First Target Recoveries

Peppermint Soda & Paymentshield – National Conversation Week

Petal & Co. with Creechurch Capital – Time – the most valuable asset

Weber Shandwick Manchester – Giving Finance a Friendly Face

 

Global Public Relations Campaign of the Year

Sponsored by

Winner – Smarts Communicate & Diageo Reserve –  World Class Bartender of the Year 2017

Havas PR, One Green Bean & Kellogg's – Pringles Flavour Cloud

Petal & Co. with Alliance Manchester Business School – Taking the Manchester MBA to a global business audience

Smarts Communicate & Bushmills Irish Whiskey – Bushmills x Lowden

 

Most Innovative Use of Digital & Social Media 

Sponsored by

Winner – SERIOUS & The Salty Dog – A Pawesome Place to Eat

Digitaloft & Missy Empire – You vs the Kardashians

JAM & Transport for Greater Manchester – JAM gets festive with Transport for Greater Manchester

Jaywing PR & GalaBingo.com – Hatch of the Day

NHS Wakefield CCG & Umpf – The Twelve Days of Christmas

Smarts Communicate & Diageo Bar Academy – Diageo Bar Academy

Smarts Communicate & Harp – Harp's 'Pure Here'

Weber Shandwick & PortAventura World – Thrills on Film for Ferrari Land

 

Public Sector Campaign of the Year

Winner – University of Hull –  Her Majesty opens University of Hull health campus

Bluestorm & Green Port Hull – Women into Manufacturing and Engineering Redressing the Balance

DTW & Halton Borough Council, Merseylink & emovis – Opening the Mersey Gateway Bridge and launching the merseyflow brand

Freshfield & Boost – GrowingLancashire

Hull City Council – Ferens Art Gallery

JAM & Transport for Greater Manchester –  JAM gets festive with Transport for Greater Manchester

NHS Health Education England The Right Agency & Umpf – #NHyeS

Social Communications & Bradford Council – Next Stop Bradford

 

FMCG Marketing Communications Campaign of the Year 

Winner – Smarts Communicate & Diageo Reserve –  World Class Bartender of the Year 2017

Carousel PR – Launching L.O.L Surprise!

Weber Shandwick Manchester – Getting the UK to Love Canned Food

 

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year 

Winner – N Brown Group Plc – The Curve Catwalk

Finn & Bio Oil – Bio-Oils Drop Drop. Campaign

Smoking Gun & Childs Farm – Childs Farm: The Miracle Cream

Smoking Gun & Silentnight – Breakfast in Bed at the Trafford Centre

Umpf & Trinity Leeds – ‘Chuffed’: Trinity Leeds Gift Card Re-launch

Umpf & White Rose Shopping Centre – Launching The Village at White Rose Shopping Centre

 

Automotive & Transport Marketing Communications Campaign of the Year

Winner – Smoking Gun & Prestone – Prestone and the British Rally Championship

Co-op Insurance – Britain’s Next Top Model Second hand not second best 

Markettiers & Mercedes-Benz Vans – Giving Van Drivers A Voice

Smoking Gun & Arriva – Summer of Love with Arriva Buses

 

Culture Media, Sport & Travel Marketing Communications Campaign of the Year 

Winner – Hull City Council – UK City of Culture 2017 Ferens Art Gallery

BIG Partnership & Westfield Health British Transplant Games – Giving Others a Sporting Chance

Catapult PR – Champion For A Day

Clarion for The Edinburgh Dungeon – Not so (N)ice Lollies

No Brainer – Promoting inclusive rugby with Sale Sharks Community Trust

Petal & Co. with the University of Salford – Purple Reign

 

Not for Profit Campaign of the Year

Winner – Weber Shandwick Manchester – Making Strawberry Field Forever

JComms & Co-Ownership Housing – Shared Ownership Month

No Brainer & Trunk – Digital Life Stories

Perceptive Communicators & Berwickshire Housing Association – Launching the “Fisherman Three” community wind farm

Smoking Gun & Support Adoption For Pets – Santa Paws

Smoking Gun & The River Reeves Foundation – RivFest Remembering River

Up North Communications – Saving Ouseburn Farm from closure

Viva & Caritas Care – Dear Adopter

 

Media Relations Campaign of the Year – Agency 

Winner – BIG Partnership & Kiltwalk – Going the Extra Mile

Digitaloft & Missy Empire – You vs the Kardashians

DTW & Sunderland City Council – Northern Spire – a bridge to a brighter future

JAM – Electrifying Media relations

Petal & Co. with Alliance Manchester Business School – Taking the Manchester MBA to a global business audience

Rule 5 & Blackpool Pleasure Beach – An ICON Is Born

Smarts Communicate & Diageo Reserve – World Class Bartender of the Year 2017

Smoking Gun & Childs Farm – Childs Farm: The Miracle Cream

 

Media Relations Campaign of the Year In-House

Winner – Co-op Funeralcare – Breaking the Taboo

Co-op – A Very Co-op Christmas

 

Low Budget Campaign of the Year

Winner – Wire & Graham's The Family Dairy – Introducing the Graham's Milk Sommelier

BIG Partnership & Alston Bar & Beef – Steak and gin – Manchester's hottest new pairing

Catapult PR – Champion For A Day

Clarion for The Edinburgh Dungeon – Not so (N)ice Lollies

Digitaloft & Missy Empire – Digitaloft & Missy Empire – You vs the Kardashians

Publicity Seekers & Hartlepool College – Be The Next

SERIOUS & The Salty Dog – A Pawesome Place to Eat   

 

Community Engagement Campaign of the Year

Winner – Northumbrian Water Group – Every Drop Counts

Catapult PR – Champion For A Day

DTW & Sunderland City Council – Northern Spire Engaging the Community

Social Communications & Bradford Council – Next Stop Bradford

Umpf & White Rose Shopping Centre – Launching The Village at White Rose Shopping Centre

Up North Communications – Engaging Byker residents

Weber Shandwick & Love Rhyl – Rhyl Instagram Champions

 

Young Professional of the Year  

Sponsored by

Winner – Mhairi MacLeod, Co-Founder and Director, LUX – The Food & Drink Agency

Jenni Bamford, PR Manager, N Brown Group

Becky Beaumont, Senior Account Manager, W North

Sarah Lawless, Head of North West Operations, BIG Partnership

Beth Nunnington, Senior Account Manager, Brass

Emily Penkett, PR Manager, Co-op Insurance

Katie Tasker-Allsopp, Associate Director, Weber Shandwick Manchester

Francesca Wyatt, Senior Account Executive, Wolfstar Consultancy

 

In-House Team of the Year

Winner – Wood

Northumbrian Water Group Marketing Team

M&S Bank

N Brown Group Plc

Yorkshire Building Society Media Relations Team

 

B2B PR Agency of the Year 

Winner – Petal & Co.

iseepr

Skout

The Scott Partnership

 

Consumer PR Agency of the Year 

Sponsored by

Winner – Smarts Communicate

Clearbox

 

Integrated Agency of the Year 

Winner – Umpf

DTW

Finn

Peppermint Soda

 

New Agency of the Year 

Winner – Spey Progressive Communication

 

Emerging Agency of the Year 

Winner – Social Communications

Smarts Communicate

Talking Canvas

 

Boutique Agency of the Year 

Sponsored by

Winner – iseepr

Silver Award – Umpf

Acceleris

Clearbox

Perceptive Communicators

SERIOUS – trailblazing with new school PR

Smoking Gun

The Tonic Communications

 

Mid-Sized Agency of the Year 

Sponsored by

Winner – Havas PR

MC2

 

Large Agency of the Year 

Sponsored by

Winner – Smarts Communicate

 

With thanks to our Headline Sponsor Opinium Research