SOCIAL MEDIA CAMPAIGN OF THE YEAR
Sponsored by
Winner – Smarts Communicate & Harp – Harp's 'Pure Here'
DTW & The Law Society – Solicitors. Here to help – engaging the facts
JAM & First Target Recoveries – Creating a Buzz About PPI
JAM & Transport for Greater Manchester – Noel the elf goes on tour
SERIOUS & The Salty Dog – A Pawesome Place to Eat
Stein IAS & Getty Images – The Not So Stock Answer Campaign
INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner – Clearbox & Bushmills Irish Whiskey – Answer The Call
BIG Partnership & Loganair – Taking Scotland's Airline to New Heights
Freshfield & Boost – GrowingLancashire
NHS Health Education England, The Right Agency & Umpf – #NHyeS
Petal & Co. with Creechurch Capital – Time – the most valuable asset
Smoking Gun & Prestone – Prestone and the British Rally Championship
The Saucy Fish Co and Amaze – Frozen Just Got Cooler
Umpf & Multilotto.co.uk – Up Yours I Quit
EVENT OF THE YEAR
Winner – N Brown Group Plc – The Curve Catwalk
Finn & Finsbury Food Group – Launching Mary Berry cakes
Petal & Co. with the University of Salford – Purple Reign
Smarts Communicate & Diageo Reserve – World Class Bartender of the Year 2017
The Co-op – Trapped in a bubble – An investigation into the triggers for loneliness in the UK
The Scott Partnership & The UK Flavour Association – The UK Flavour Association celebrating a centenary
STUNT OF THE YEAR
Winner – Umpf & Multilotto.co.uk – Up Yours I Quit
Clarion for The Edinburgh Dungeon – Not so (N)ice Lollies
Frame PR & Glasgow Airport – Glasgow Bearport
Northumbrian Water Group – Every Drop Counts
BEST USE OF RESEARCH
Sponsored by
Winner – Weber Shandwick & Iceland – A Tale of Two Fish
Brass & Leeds Building Society – Spenders vs Savers
Citypress & Aster – Another Way – How shared ownership can improve the UK housing market
Skout & Sana Commerce – Spotlight on global digital transformation
Smoking Gun & Silentnight – The Value of Sleep
The Co-op – Trapped in a bubble – An investigation into the triggers for loneliness in the UK
Umpf & Looking4.com – Using FOI Research to Generate Media Coverage
CONSUMER PR CAMPAIGN OF THE YEAR
Winner – Wire & Graham's The Family Dairy – Introducing the Graham's Milk Sommelier
Carousel PR & intu Trafford Centre – Carousel creates couture PR with the intu Little Black Graphene Dress
Clarion for The Edinburgh Dungeon – Not so (N)ice Lollies
Clearbox & Bushmills Irish Whiskey – Answer The Call
N Brown Group Plc – The Curve Catwalk
Smarts Communicate & Bushmills Irish Whiskey – Bushmills x Lowden
Smarts Communicate & Diageo Reserve – World Class Bartender of the Year 2017
CORPORATE SOCIAL RESPONSIBILITY CAMPAIGN
Winner – Havas PR & Danone – Danone Nations Cup Winning Recycling Campaign
markettiers & United Utilities – Reservoir Safety – Stay Safe Stay Out
BEST USE OF CONTENT
Sponsored by
Winner – Clearbox & Bushmills Irish Whiskey – Answer The Call
Digitaloft & Missy Empire – You vs the Kardashians
Futures Housing Group – The Hunt for the Infomaniac – cracking the case of GDPR
NHS Wakefield CCG & Umpf – The Twelve Days of Christmas
Smarts Communicate & Bushmills Whiskey – Bushmills x Lowden
Smoking Gun & Silentnight – The Value of Sleep
Weber Shandwick Manchester – Making Strawberry Field Forever
BEST USE OF CREATIVITY
Winner – Co-op Funeralcare – Breaking the Taboo
Silver Award – SERIOUS & The Salty Dog – A Pawesome Place to Eat
Carousel PR & intu Trafford Centre – Carousel creates couture PR with the intu Little Black Graphene Dress
Clarion for The Edinburgh Dungeon – Not so (N)ice Lollies
Futures Housing Group – The Hunt for the Infomaniac – cracking the case of GDPR
Smoking Gun & McBride – Hot Cross Trump
The University of Manchester & Sundae Communications with Takeback Collective & Hope Mill Theatre – Migration Lab Be//Longing
BEST B2B CAMPAIGN OF THE YEAR
Winner – Havas PR & Armitage Shanks – Armitage Shanks 200 ‘AS200’
Beattie Communications & Biffa – DRoPs Campaign
Citigate Dewe Rogerson & Philips Lighting – Lighting Up World Green Building Week
Finn & Vivergo Fuels – Our Energy Matters
Fourth Day PR & APS Group – Putting a price on innovation
Freshfield & Boost – #GrowingLancashire
Petal & Co. with Alliance Manchester Business School – Taking the Manchester MBA to a global business audience
Skout & Gazprom Energy – PR Cooking on Gas
FINANCIAL SERVICES SECTOR CAMPAIGN OF THE YEAR
Sponsored by
Winner – Co-op Insurance – Britain’s Next Top Model Second hand not second best
BIG Partnership & Johnston Carmichael – Putting Johnston Carmichael on the (food and drink) map
Brass & Leeds Building Society – Spenders vs Savers
JAM & First Target Recoveries – Increasing PPI Payouts for First Target Recoveries
Peppermint Soda & Paymentshield – National Conversation Week
Petal & Co. with Creechurch Capital – Time – the most valuable asset
Weber Shandwick Manchester – Giving Finance a Friendly Face
GLOBAL PUBLIC RELATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner – Smarts Communicate & Diageo Reserve – World Class Bartender of the Year 2017
Havas PR, One Green Bean & Kellogg's – Pringles Flavour Cloud
Petal & Co. with Alliance Manchester Business School – Taking the Manchester MBA to a global business audience
Smarts Communicate & Bushmills Irish Whiskey – Bushmills x Lowden
MOST INNOVATIVE USE OF DIGITAL & SOCIAL MEDIA
Sponsored by
Winner – SERIOUS & The Salty Dog – A Pawesome Place to Eat
Digitaloft & Missy Empire – You vs the Kardashians
JAM & Transport for Greater Manchester – JAM gets festive with Transport for Greater Manchester
Jaywing PR & GalaBingo.com – Hatch of the Day
NHS Wakefield CCG & Umpf – The Twelve Days of Christmas
Smarts Communicate & Diageo Bar Academy – Diageo Bar Academy
Smarts Communicate & Harp – Harp's 'Pure Here'
Weber Shandwick & PortAventura World – Thrills on Film for Ferrari Land
PUBLIC SECTOR CAMPAIGN OF THE YEAR
Winner – University of Hull – Her Majesty opens University of Hull health campus
Bluestorm & Green Port Hull – Women into Manufacturing and Engineering Redressing the Balance
DTW & Halton Borough Council, Merseylink & emovis – Opening the Mersey Gateway Bridge and launching the merseyflow brand
Freshfield & Boost – GrowingLancashire
Hull City Council – Ferens Art Gallery
JAM & Transport for Greater Manchester – JAM gets festive with Transport for Greater Manchester
NHS Health Education England The Right Agency & Umpf – #NHyeS
Social Communications & Bradford Council – Next Stop Bradford
FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – Smarts Communicate & Diageo Reserve – World Class Bartender of the Year 2017
Carousel PR – Launching L.O.L Surprise!
Weber Shandwick Manchester – Getting the UK to Love Canned Food
HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – N Brown Group Plc – The Curve Catwalk
Finn & Bio Oil – Bio-Oils Drop Drop. Campaign
Smoking Gun & Childs Farm – Childs Farm: The Miracle Cream
Smoking Gun & Silentnight – Breakfast in Bed at the Trafford Centre
Umpf & Trinity Leeds – ‘Chuffed’: Trinity Leeds Gift Card Re-launch
Umpf & White Rose Shopping Centre – Launching The Village at White Rose Shopping Centre
AUTOMOTIVE & TRANSPORT MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – Smoking Gun & Prestone – Prestone and the British Rally Championship
Co-op Insurance – Britain’s Next Top Model Second hand not second best
Markettiers & Mercedes-Benz Vans – Giving Van Drivers A Voice
Smoking Gun & Arriva – Summer of Love with Arriva Buses
CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – Hull City Council – UK City of Culture 2017 Ferens Art Gallery
BIG Partnership & Westfield Health British Transplant Games – Giving Others a Sporting Chance
Catapult PR – Champion For A Day
Clarion for The Edinburgh Dungeon – Not so (N)ice Lollies
No Brainer – Promoting inclusive rugby with Sale Sharks Community Trust
Petal & Co. with the University of Salford – Purple Reign
NOT FOR PROFIT CAMPAIGN OF THE YEAR
Winner – Weber Shandwick Manchester – Making Strawberry Field Forever
JComms & Co-Ownership Housing – Shared Ownership Month
No Brainer & Trunk – Digital Life Stories
Perceptive Communicators & Berwickshire Housing Association – Launching the “Fisherman Three” community wind farm
Smoking Gun & Support Adoption For Pets – Santa Paws
Smoking Gun & The River Reeves Foundation – RivFest Remembering River
Up North Communications – Saving Ouseburn Farm from closure
Viva & Caritas Care – Dear Adopter
MEDIA RELATIONS CAMPAIGN OF THE YEAR – AGENCY
Winner – BIG Partnership & Kiltwalk – Going the Extra Mile
Digitaloft & Missy Empire – You vs the Kardashians
DTW & Sunderland City Council – Northern Spire – a bridge to a brighter future
JAM – Electrifying Media relations
Petal & Co. with Alliance Manchester Business School – Taking the Manchester MBA to a global business audience
Rule 5 & Blackpool Pleasure Beach – An ICON Is Born
Smarts Communicate & Diageo Reserve – World Class Bartender of the Year 2017
Smoking Gun & Childs Farm – Childs Farm: The Miracle Cream
MEDIA RELATIONS CAMPAIGN OF THE YEAR IN-HOUSE
Winner – Co-op Funeralcare – Breaking the Taboo
Co-op – A Very Co-op Christmas
LOW BUDGET CAMPAIGN OF THE YEAR
Winner – Wire & Graham's The Family Dairy – Introducing the Graham's Milk Sommelier
BIG Partnership & Alston Bar & Beef – Steak and gin – Manchester's hottest new pairing
Catapult PR – Champion For A Day
Clarion for The Edinburgh Dungeon – Not so (N)ice Lollies
Digitaloft & Missy Empire – Digitaloft & Missy Empire – You vs the Kardashians
Publicity Seekers & Hartlepool College – Be The Next
SERIOUS & The Salty Dog – A Pawesome Place to Eat
COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR
Winner – Northumbrian Water Group – Every Drop Counts
Catapult PR – Champion For A Day
DTW & Sunderland City Council – Northern Spire Engaging the Community
Social Communications & Bradford Council – Next Stop Bradford
Umpf & White Rose Shopping Centre – Launching The Village at White Rose Shopping Centre
Up North Communications – Engaging Byker residents
Weber Shandwick & Love Rhyl – Rhyl Instagram Champions
YOUNG PROFESSIONAL OF THE YEAR
Sponsored by
Winner – Mhairi MacLeod, Co-Founder and Director, LUX – The Food & Drink Agency
Jenni Bamford, PR Manager, N Brown Group
Becky Beaumont, Senior Account Manager, W North
Sarah Lawless, Head of North West Operations, BIG Partnership
Beth Nunnington, Senior Account Manager, Brass
Emily Penkett, PR Manager, Co-op Insurance
Katie Tasker-Allsopp, Associate Director, Weber Shandwick Manchester
Francesca Wyatt, Senior Account Executive, Wolfstar Consultancy
IN-HOUSE TEAM OF THE YEAR
Winner – Wood
Northumbrian Water Group Marketing Team
M&S Bank
N Brown Group Plc
Yorkshire Building Society Media Relations Team
B2B PR AGENCY OF THE YEAR
Winner – Petal & Co.
iseepr
Skout
The Scott Partnership
CONSUMER PR AGENCY OF THE YEAR
Sponsored by
Winner – Smarts Communicate
Clearbox
INTEGRATED AGENCY OF THE YEAR
Winner – Umpf
DTW
Finn
Peppermint Soda
NEW AGENCY OF THE YEAR
Winner – Spey Progressive Communication
EMERGING AGENCY OF THE YEAR
Winner – Social Communications
Smarts Communicate
Talking Canvas
BOUTIQUE AGENCY OF THE YEAR
Sponsored by
Winner – iseepr
Silver Award – Umpf
Acceleris
Clearbox
Perceptive Communicators
SERIOUS – trailblazing with new school PR
Smoking Gun
The Tonic Communications
MID-SIZED AGENCY OF THE YEAR
Sponsored by
Winner – Havas PR
MC2
LARGE AGENCY OF THE YEAR
Sponsored by
Winner – Smarts Communicate
With thanks to our Headline Sponsor Opinium Research