Here are the winners of the PRmoment Awards for Manchester and The North 2021.
Congratulations to everyone shortlisted and double congratulations to all of you that won. Winning a PRmoment Award is really difficult, you should be incredibly proud of what you have achieved.
Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.
Here is the full PRmoment Awards show in case you missed the awards live stream - or want to just want to watch it all again.
Below you can read about all of our winners, view the campaign videos and get insight into what some of our judges thought of the campaigns.
Campaign Categories
SOCIAL MEDIA CAMPAIGN OF THE YEAR
Sponsored by
Winner - Incredible Content Limited - Leeds Credit Union - 'Saving Christmas'
Judges comment:
"Saving Christmas is a big claim - and an important campaign. It has to land in the right way at the right time, to the right audience. This campaign was smartly executed and cleverly evaluated." Julia Hutton-Potts, director international communications, EMEA, Alibaba Group
Finalists:
Carousel - Paddington, Paddington Bear invites families to #PawsWithPaddington
Hatch and RLWC2021 - The Power of Together and 500 days to go
ilk Agency & CityFibre - Bringing Full Fibre to the UK
Incredible Content Limited - Leeds Credit Union - 'Saving Christmas'
MTJPR & Kepak - #RustlersRetailHero
Rise at Seven x Game - Christmas Tinner
INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - Rise at Seven x Parkdean Resorts - Sandtone
Judges comment:
"Lovely creative and exceptional results." Mandy Sharp, founder & CEO, Tin Man Communications
Finalists:
Incredible Content Limited - Leeds Credit Union - 'Protecting Communities During Covid'
John Doe Group - DC Thomson Media, The Sunday Post, News Worth Waiting For
PR Agency One & Auto Trader - Eau de New Car
Rise at Seven x Parkdean Resorts - Sandtone
Smarts x Openreach - We're Stronger When We're Connected
SPEY and Macsween of Edinburgh - Macsween Virtual Burns Supper 2021
Umpf & Belling - Creating Lockdown Superheroes
VIRTUAL EVENT OF THE YEAR
Winner - John Doe Group - SocialEyes, How We Turned ‘Zzz-oom’ Meetings into Something Genuinely ‘Good’
Judges comment:
"Some great hustling with a small budget - and tapped into the psyche really well. Plus, gave something back - always nice to see." Anna Howard, director of corporate communications, Paysafe Group
Finalists:
Carousel - for the L.O.L. Surprise! Remix Digital House Party
John Doe Group - SocialEyes, How We Turned ‘Zzz-oom’ Meetings into Something Genuinely ‘Good’
Marketing Minders - Trinity Square & Saving the Christmas Lights Switch On
North East Ambulance Service
SPEY and Benriach - A World of Flavour
SPEY and Macsween of Edinburgh - Macsween Virtual Burns Supper 2021
STUNT OF THE YEAR
Sponsored by
Winner - Umpf & Trinity Leeds United - Street Renaming Stunt Puts Shopping Centre Back On The Map
Judges comment:
"This is PR genius at its best!" Angie Moxham founder & CEO, The Fourth Angel
Finalists:
BIG Partnership - Simon Howie and BIG Partnership Space Haggis Campaign
Brazen - Foodhub Says Just Delete
Carousel – Creating Manchester’s Highest Restaurant with Moda Angel Gardens
John Doe Group - DC Thomson Media, The People’s Friend, Close Knit Friends
John Doe Group - Lang’s Jamaican Rum, Scotland’s first “Caribbean” rum shack
PR Agency One and Auto Trader - Eau de New Car
Umpf & Trinity Leeds United - Street Renaming Stunt Puts Shopping Centre Back On The Map
BEST USE OF RESEARCH
Sponsored by
Winner - Rise at Seven x Clario - Which Company Uses the Most of Your Data
Judges comment:
"Very effective use of data to drive traffic, awareness in multi countries and boost profile." Angie Wiles, founder, The Difference Collective
Finalists:
Faith PR - The STADA Health Report 2020 - Taking the temperature of the UK’s health
Ingenuity Digital - HomeLet, The Rental Index
LNER - Celebrating International Women's Day 2020
Rise at Seven x Clario - Which Company Uses the Most of Your Data
CONSUMER PR CAMPAIGN OF THE YEAR
Sponsored by
Winner - John Doe Group - Glengoyne Highland Single Malt Scotch Whisky, An ‘Unhurried’ Year
Judges comment:
"Beautiful storytelling aligning the brand purpose with the wider cultural context and giving it relevance." Jo Chappel, creative director, Fever PR
Finalists:
Claire Barber PR - The Alnwick Garden
John Doe Group - Edinburgh Gin, Delivering ‘Wonder’ during 2020
John Doe Group - Glengoyne Highland Single Malt Scotch Whisky, An ‘Unhurried’ Year
PR Agency One & Auto Trader - Eau de New Car
Smoking Gun - You Do You - Self-Partnered bouquets for Interflora
SPEY and Benriach - A World of Flavour
SPEY and Whisky Auctioneer - The Perfect Collection
BEST USE OF CONTENT
Sponsored by
Winner - PR Agency One and Auto Trader - Eau de New Car
Judges comment:
"Clearly demonstrated objectives of the campaign and how these were over achieved - fantastic creative concept." Hayley Goff, chief operating officer, Whiteoaks International
Finalists:
LNER & Keeping People Safe On Trains During Covid-19
PR Agency One and Auto Trader - Eau de New Car
Umpf & Belling - Creating Lockdown Superheroes
B2B CAMPAIGN OF THE YEAR
Sponsored by
Winner - Smarts x Diageo Bar Academy - Connecting the Community: Global Bartenders in Lockdown
Judges comment:
"Great to support an impacted community like this during a challenging year." Clemmy Stopford, senior communications manager, UK & EMEA, Xero
Finalists:
Allott and Associates - SmartFreight, part of Wisetech Global Group - Driving Smart Freight Across the UK
Definition Agency - Astrid & Miyu: - Innovation, Inspiration & Insights from A New Retail Experience
Definition Agency - Walker Morris’s Legal Low-down
FIG Creative & SRL Traffic Systems - The Game Changers
Petal & Co. - Forbes Solicitors - Reinvention & Resilience
Prohibition - Nexus, The Nexus Business Barometer
Smarts x Diageo Bar Academy - Connecting the Community: Global Bartenders in Lockdown
BEST USE OF CREATIVITY
Sponsored by
Winner - PR Agency One & Auto Trader - Eau de New Car
Judges comment:
"Brilliant creative, clever but simple and so effective in driving engagement and uptake." Angie Wiles, founder, The Difference Collective
Silver - Rise at Seven x Parkdean Resorts - Sandtone
Finalists:
Brazen - Foodhub Says Just Delete
PR Agency One & Auto Trader - Eau de New Car
Rise at Seven x Parkdean Resorts - Sandtone
CORPORATE PURPOSE AWARD
Winner - John Doe Group - Tesco Mobile, Tesco Mobile Reconnects. Helping to end homelessness
Finalists:
Edelman, Unilever - Clean Future
Higginson Strategy - Better World
John Doe Group - Tesco Mobile, Tesco Mobile Reconnects. Helping to end homelessness
GLOBAL PUBLIC RELATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - Rise at Seven x Under Lucky Stars - If the Light Pollution Cleared
Judges comment:
"Great creativity here. And also loved all the media coverage. Cracking job." Clemmy Stopford, senior communications manager, UK & EMEA, Xero
Finalists:
Claire Barber PR and Noah’s Ark - The Most Technically Advanced Conservation Project in History
Grayling & Cummins - Cummins Powers the Future
Rise at Seven x Under Lucky Stars - If the Light Pollution Cleared
HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR
Sponsored by
Winner - Evergreen PR & the British Tinnitus Association - The Tinnitus Manifesto
Finalists:
Definition Agency - Benenden Health: Supporting the nation’s health
Evergreen PR & the British Tinnitus Association - The Tinnitus Manifesto
Magpie for NHS Sunderland, Durham and Leeds CCGS - Painkillers Don't Exist by Magpie
PUBLIC SECTOR CAMPAIGN OF THE YEAR
Winner - Bluestorm and Humberside Police - Modern-day slavery and human trafficking – What Do You See?
Judges comment:
"Shining a spotlight on unseen crimes - with a powerful, thought-provoking creative, delivered through multiple channels, to reach target audiences. Grounded in sharp insights, this campaign really cut through. A hard-hitting campaign driving real impact. Great job team." Julia Hutton-Potts, director international communications, EMEA, Alibaba Group
Finalists:
Bluestorm and Humberside Police - Modern-day slavery and human trafficking – What Do You See?
Freshfield and Lancashire County Council - #AskForHelp
Magpie and West Yorkshire and Harrogate Health and Care Partnership - Check-in Staff Suicide Prevention Campaign
Viva and Blackburn BID: Saving Christmas from Covid
Wigan Council: Be Kind
FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - SPEY and Whisky Auctioneer - The Perfect Collection
Judges comment:
"A very strategic approach, with good insights and recommendations." Justin Westcott, chief operating officer, UK & Ireland, Edelman
Finalists:
Brazen - Chicago Town Goes to Town on International Beer & Pizza Day
John Doe Group - Edinburgh Gin, Delivering ‘Wonder’ during 2020
John Doe Group - Glengoyne Highland Single Malt Scotch Whisky, An ‘Unhurried’ Year
RMS & Duerr's - launch Kellogg's Crunchy Nut Peanut Butter
Smoking Gun - Popping Corks for PINK Prosecco
SPEY and Whisky Auctioneer - The Perfect Collection
HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - Smarts x Zalando - Zalando Greenhouse: Growing a Sustainable Future for Fashion
Finalists:
ilk Agency & Couture Living - Curate and Connect
Rise at Seven x Cath Kidston - Dog Model
Smarts x Zalando - Zalando Greenhouse: Growing a Sustainable Future for Fashion
Smoking Gun - Send a Smile Week for Flying Flowers
CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - Catapult PR & Langley Castle Hotel - Loving Langley During Lockdowns
Judges comment:
"This shows the power of a true PR approach, reverting to creative, timely media hooks in difficult circumstances." Claire Fowler, head of communications, Hays
Finalists:
BIG Partnership and Aberdeen Football Club
Catapult PR & Langley Castle Hotel - Loving Langley During Lockdowns
Harriott Communications and Lyric Theatre, Belfast - Keeping the spirit of the Lyric alive
Hatch & RLWC2021 - The Power of Together and 500 days to go
BEST CAMPAIGN DURING THE CORONAVIRUS CRISIS
Sponsored by
Winner - J Jackson PR – Misspap, Don’t Miss Your Pap.
Judges comment:
"Amazing to bring such a difficult subject to life so brilliantly." Rachael Sansom, managing director, Red Havas UK
Finalists:
BBC - Educating the nation with BBC Education
Brazen - Be Showcase Safe
Down at the Social - From Fine Dining For Fast Food - How Simon Wood became Mc’loved
J Jackson PR – Misspap, Don’t Miss Your Pap
John Doe Group, DC Thomson Media, The People’s Friend, Close Knit Friends
John Doe Group, SocialEyes, How We Turned ‘Zzz-oom’ Meetings into Something Genuinely ‘Good’
RMS Creative Communications / V.Group - Seafarers, the forgotten heroes of the pandemic
The Lucre Group - Natures Menu, The Pup-demic
NOT FOR PROFIT CAMPAIGN OF THE YEAR
Winner - Evergreen PR & the British Tinnitus Association - The Tinnitus Manifesto
Judges comment:
"Stellar use of research and data to build a story that needed to be told." Depali O'Connell, partner & director, Insight & Strategy, FleishmanHillard
Finalists:
Evergreen PR & the British Tinnitus Association - The Tinnitus Manifesto
High Rise Communications and Ashgate Hospicecare - campaign for increased end of life funding
Outwrite PR and Xplore! - Full STEAM ahead
Prohibition - Yorkshire Cancer Research, Give Cancer the Boot
Sheffield Hallam University - A-level results and clearing media campaign
Sheffield Hallam University - The GROW Mentoring Programme
Waverley Consultancy & Paces - A New Home for Paces
Who Cares? Scotland - We're Still Here
MEDIA RELATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - Aberfield Communications and Leeds Beckett University - Making Leeds Beckett University the reassuring voice of Clearing
Judges comment:
"A well thought out campaign with excellent results." Effie Kanyua, director of PR & Comms, Hearst UK
Finalists:
Aberfield Communications and Leeds Beckett University - Making Leeds Beckett University the reassuring voice of Clearing
Catapult PR - Langley Castle Hotel, Loving Langley During Lockdown
Full Volume PR and Jack’s – Putting Jack’s at the heart of local communities
Hatch - The Rugby League World Cup 2021 Draw
High-Rise Communications and Ashgate Hospicecare - end of life hospice funding campaign
John Doe Group - Tesco Mobile, Tesco Mobile Reconnects. Helping to end homelessness.
Media Zoo - The Hiscox Action Group - Business Interruption Class Action
No Brainer Agency - Levitex: Launching Levitex into the UK sleep market
Sheffield Hallam University - A-level results and clearing media campaign
SPEY and Whisky Auctioneer - The Perfect Collection
LOW BUDGET CAMPAIGN OF THE YEAR
Sponsored by
Winner - Umpf & Trinity Leeds United - Street Renaming Stunt Puts Shopping Centre Back On The Map
Finalists:
Clarion Communications & Calmac Ferries - Beaming Bowie up to Space
Faith PR - Don’t get wasted – shop smart to reduce food waste
Grayling & M&S - No tricks, all treats – celebrating a seasonal moment during Covid-19
John Doe Group - SocialEyes, How We Turned ‘Zzz-oom’ Meetings into Something Genuinely ‘Good’
KRPR and Ad Hoc-PR - Rivington Heritage Trust - Rivington Terraced Gardens’ Squarea Campaign
Outwrite PR and Xplore! - Full STEAM ahead
Pelican Communications - Can Makers, Helping wine lose its bottle
Umpf & Trinity Leeds United - Street Renaming Stunt Puts Shopping Centre Back On The Map
EMPLOYEE ENGAGEMENT CAMPAIGN OF THE YEAR
Sponsored by
Winner - North East Ambulance Service
Judges comment:
"Completely audience-centric in its strategic approach and delivery. A thoughtful, authentic and meaningful activation." Rebecca Grant, UK CEO, BCW Global
Finalists:
North East Ambulance Service
Smarts x Johnnie Walker - Scotch Unleashed
Sodexo - Supporting Sodexo UK & Ireland colleagues and the business through Covid-19
COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR
Winner - John Doe Group - DC Thomson Media, The People’s Friend, Close Knit Friends
Judges comment:
"Loved this campaign - completely embodied community spirit and a true heart warmer all round. Really strong results achieved on a modest budget." Fiona Mills, brand communications lead, Greggs
Silver - High-Rise Communications and Ashgate Hospicecare - North Derbyshire end of life funding campaign
Finalists:
Down at the Social - Alternative Manchester Pride - A Very Real Celebration of LGBTQ+ Life
High-Rise Communications and Ashgate Hospicecare - North Derbyshire end of life funding campaign
ilk Agency & CityFibre - Bringing Full Fibre to the UK
John Doe Group - DC Thomson Media, The People’s Friend, Close Knit Friends
KRPR and Ad Hoc-PR - Rivington Heritage Trust - Rivington Terraced Gardens’ Squarea Campaign
Magpie for Active Bradford and BiB - JU:MP Join Us Move Play - Improving the health and wellbeing for children in North Bradford
Viva and Blackburn BID: Saving Christmas From Covid
We Are Indigo – Escape to Freight Island – How the World’s Most Ambitious Disruptive Food Market Brought the Community Together During COVID-19
Individual Categories
YOUNG PROFESSIONAL OF THE YEAR
Winner - Will Catterall - No Brainer Agency
Judges comment:
"Great performance in the day job but also doing loads of other stuff and has clear ambition. Heartwarming!" Lucy Hopkins, director of external communications, Barclays
Finalists:
Carrie Rose - Rise at Seven
Emily Sutton – Down At The Social
Kathryn Wilkie - SPEY
Sian Collins - John Doe Group
Thomas Hall - Grayling
Will Catterall - No Brainer Agency
Team Categories
IN-HOUSE TEAM OF THE YEAR (PRIVATE SECTOR)
Winner - Lights4fun Ltd
IN-HOUSE TEAM OF THE YEAR (PUBLIC / THIRD SECTOR)
Winner - Who Cares? Scotland
B2B PR AGENCY OF THE YEAR
Winner - iseepr
Judges comment:
"Great agency. Great work. Huge potential!" Angie Moxham founder & CEO, The Fourth Angel
Finalists:
Definition Agency Group
Future PR
iseepr
Petal & Co.
PR Agency One
CONSUMER PR AGENCY OF THE YEAR
Sponsored by
Winner - Brazen
Judges comment:
"Really liked the commitment to staff wellbeing, training and investment during Covid." Effie Kanyua, director of PR & Comms, Hearst UK
Finalists:
Brazen
Manifest
Smoking Gun
SPEY
INTEGRATED AGENCY OF THE YEAR
Sponsored by
Winner - Manifest
Finalists:
Manifest
Outwrite PR
Smarts
Smoking Gun
INDEPENDENT AGENCY OF THE YEAR
Sponsored by
Winner - Rise at Seven
Finalists:
Future PR
Higginson Strategy
ilk
iseepr
Manifest
PR Agency One
Rise at Seven
The Lucre Group
BOUTIQUE AGENCY OF THE YEAR
Sponsored by
Winner - Smoking Gun
Finalists:
Down at the Social
High-Rise Communications
Manifest
No Brainer Agency
Prohibition
Smoking Gun
SPEY
Viva
NEW AGENCY OF THE YEAR
Sponsored by
Winner - Rise at Seven
Judges comment:
"This is an agency with a clear proposition - a smart, attractive area of specialisation. Well done guys - this is such an inspirational story!" Julia Hutton-Potts, director international communications, EMEA, Alibaba Group
Silver - Evergreen PR
Finalists:
Evergreen PR
Impact Communications
Rise at Seven
MID-SIZED AGENCY OF THE YEAR
Sponsored by
Winner - iseepr
Finalists:
Brazen
iseepr
PR Agency One
LARGE AGENCY OF THE YEAR
Sponsored by
Winner - Rise at Seven
Finalists:
Rise at Seven
Smarts