Here are the winners of the PRmoment Awards for Manchester and The North 2022.
Congratulations to everyone shortlisted and double congratulations to all of you that won. Winning a PRmoment Award is really difficult, you should be incredibly proud of what you have achieved.
Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.
Below you can read about all of our winners, view the campaign videos and get insight into what some of our judges thought of the campaigns.
Campaign Categories
B2B CAMPAIGN OF THE YEAR
Sponsored by
Winner - KX and Octopus Group - The Microsecond Mindset
Judges comment: "Really strong entry which had a core creative platform, which enabled the campaign to hang together really well." Ruth Kieran, chief executive, Cirkle
Finalists:
KX and Octopus Group - The Microsecond Mindset
Petal & Co. and Voicescape - Creating sustainable tenancies by giving social housing tenants a voice
Refresh and Culture Shift - Paying the Price for Problematic Behaviour
Skout & Stone Group - Taking e-waste out of the business space
BEST DIGITAL PR CAMPAIGN OF THE YEAR
Sponsored by
Winner - JBH — The Digital PR Agency - SlotsUp, The OnlyFans Rich List
Judges comment: "I liked how the campaign resonated on social and traditional media outlets and the results clearly exceeded targets." Selena Dhanak, associate director, global communications, Organon
Finalists:
Brazen - money.co.uk talks for Brazen
connective3 & Moneypenny – driving links across the US through brand focussed creative
JBH — The Digital PR Agency - SlotsUp, The OnlyFans Rich List
The Audit Lab - Introducing Ruby Payne
BEST MEASUREMENT CAMPAIGN & EVALUATION
Sponsored by
Winner - KX and Octopus Group - The Microsecond Mindset
Finalists:
cab campaign - North Yorkshire Moors Railway (NYMR) - Love Your Railway
Definition Agency - Benenden Health, Definition and Benenden Health: Affordable Healthcare for All
Higginson Strategy - A Plastic Planet, Sack the Sachet
KX and Octopus Group - The Microsecond Mindset
LNER & TinMan Communications - The LNER Green Guide
Petal & Co. and Voicescape - Creating sustainable tenancies by giving social housing tenants a voice
Portland Communications - MSI Reproductive Choices and Marie Stopes Ghana
Refresh and Culture Shift - Paying the price for problematic behaviour
Smarts & Food Standards Agency - Speak Up For Allergies
Viva & Blackburn with Darwen Council - Barbara Comes Home
BEST USE OF CONTENT
Sponsored by
Winner - John Doe Group for Glasgow Clyde College - The Course Which Doesn't Exist Yet
Judges comment: "I was impressed by the media coverage and social engagement the campaign received and the creative concept was very strong." Selena Dhanak, associate director, global communications, Organon
Finalists:
Brazen - Brazen Creates Scandi Inspired Content for Magnet’s Nordic Nature
connective3 & thortful – From challenger brand to market leader
JBH — The Digital PR Agency - MyHeritage, Baby Name Boom or Bust
JComms - Ulster Bank Check In and Chat
John Doe Group for Glasgow Clyde College - The Course Which Doesn't Exist Yet
LNER & In The Drivers Seat
Smarts x Zalando - House of Dagmar Collection Launch
Smoking Gun - Interflora, The Great British Bloom Off
Sodexo - Not All Net Zero Commitments are Created Equal
BEST USE OF CREATIVITY
Sponsored by
Winner - John Doe Group for Michelob Ultra - The Michelob Ultra Marathon
Judges comment: "Incredible effort in mobilising so many different running groups across the country. Very impressed by the scale of the activation." Jules Herd, managing director, Five in a Boat
Finalists:
Aberfield Communications - Theakston Brewery, More than just a pint
Grayling - Coal Merchants Federation, Save Your Real Fire
Grayling - Yo!, Yo! Christmas
John Doe Group for Michelob Ultra - The Michelob Ultra Marathon
LNER & TinMan Communications - The LNER Green Guide
SLBPR's Rock at the Top, for Moda Living
BEST USE OF RESEARCH
Sponsored by
Winner - Petal & Co. and Voicescape - Creating sustainable tenancies by giving social housing tenants a voice
Judges comment: "I loved the multi-faceted nature of this work: engaging a multitude of stakeholders with the research, good integration with marketing, enriching the research through a behavioural science analysis and going beyond tried and tested traditional media execution, embracing podcasting and digital channels as important drivers of engagement." Selena Dhanak, associate director, global communications, Organon
Finalists:
Aubergine x Hope For The Future, COP26 - Hope For The Future
Catapult PR & Langley Castle - Elopes, Reboots & Leads
LNER & TinMan Communications - Track Safety
Petal & Co. and Voicescape - Creating sustainable tenancies by giving social housing tenants a voice
COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR
Winner - John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge
Judges comment: "Great campaign which clearly illustrates the link between brand, artist and event!" Lee Blackwell, director of PR, public affairs and internal comms, Key Group
Finalists:
Edinburgh Napier University, #NapierNames
John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge
LNER & Celebrating International Women’s Day 2021
LNER & Tin Man Communications - Track Safety
Marketing Minders - Trinity Square, Gateshead - #TrinityCares
Umpf - Shopping Centre Super Screen Shines Spotlight On The Arts
CONSUMER PR CAMPAIGN OF THE YEAR
Sponsored by
Winner - John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge
Judges comment: "Without doubt this is a standout award entry. Creative, imaginative and securing Phoebe Waller Bridge was a huge 'win'. Impressive results. I saw this campaign in the news so reading about it in the award entry, it reminded me of the impact it made." Laura Sibley, managing director, consumer, Brands2Life
Finalists:
Brazen – Brazen Wakes Up The Nation For Silentnight
Brazen - Chicago Town Pizza Pennies
Carousel - Little Tikes (MGA), Little Tikes’ playful ‘new car’ prank with LadBaby
Grayling - Yo!, Yo! Christmas
John Doe Group for Highland Spring - A Pee-R Campaign
John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge
LoSalt – ‘Season With Sense’ campaign
SPEY and Lochlea Distillery - From Grain to Glass
The Lucre Group & Natures Menu - Get The Raw Food Look PR
Yorkshire Building Society & Rostrum - Building Britain's Financial Resilience
CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - Smoking Gun - Sporting House, Girls Let's Swim
Judges comment: "Nice creative story to help with an issue-related campaign." Laura Sibley, managing director, consumer, Brands2Life
SILVER - Catapult PR - Langley Castle: Elopes, Reboots & Leads
Finalists:
Aberfield Communications - Establishing Wakefield as the creative he(art) of Yorkshire
cab campaign - North Yorkshire Moors Railway (NYMR) - Love Your Railway
Catapult PR - Langley Castle: Elopes, Reboots & Leads
Smoking Gun - Sporting House, Girls Let's Swim
EMPLOYEE ENGAGEMENT CAMPAIGN OF THE YEAR
Winner - Grayling - Happy@Home
Judges comment: "The agency's attitude towards employee engagement is one of real dedication and commitment." Natalie Neave, director, Tin Man
Finalists:
Grayling - Happy@Home
Higginson Strategy, The Culture Team
EVENT OF THE YEAR (LIVE, VIRTUAL OR HYBRID)
Winner - Higginson Strategy - Plastic Soup Foundation, Plastic Health Summit 2021
Judges comment: "Told an important story well - and against the worldly challenges, managing to put on any event through pandemic was not an easy job. Media pick up and storytelling was clear to see." Laura Sibley, managing director, consumer, Brands2Life
Finalists:
Higginson Strategy - Plastic Soup Foundation, Plastic Health Summit 2021
LNER - Launching Azuma Middlesbrough Services
SPEY and The Spirit of Speyside - Spirit of Speyside Online
FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge
Judges comment: "Great campaign that delivered real value back to the Arts community, brilliant PR." Louie St Claire, chairman, Harvard
Finalists:
John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge
John Doe Group for Highland Spring - A Pee-R Campaign
Smoking Gun - Munchkin, A Munchkin Miracle
HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - Smarts x Zalando - House of Dagmar Collection Launch
Judges comment: "Mindset changing campaign with thoughtful thinking in the fashion world." Laura Sibley, managing director, consumer, Brands2Life
Finalists:
Smarts x Zalando - House of Dagmar Collection Launch
Umpf - Ey Up! The Junction 32 Edit by Siobhan Murphy
Umpf - ‘Wee Big Yins’ Buchanan Galleries
HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR
Sponsored by
Winner - No Brainer Agency & MAC Clinical Research - Reaching new audiences and changing the narrative of clinical trials in the UK
INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - Umpf - Not Just Any Old Iron: Celebrating 85 Years Of Morphy Richards
Judges comment: "Really engaging campaign that drove consumer action." Mo Brownridge, senior comms manager, Pernod Ricard UK
Finalists:
Grayling - Coal Merchants Federation, Save Your Real Fire
Grayling - Yo!, Yo! Christmas
KX and Octopus Group - The Microsecond Mindset
Outwrite PR - Jones Bros and Cambridgeshire County Council: King's Dyke Level Crossing Scheme
Umpf - Not Just Any Old Iron: Celebrating 85 Years Of Morphy Richards
LOW BUDGET CAMPAIGN OF THE YEAR
Sponsored by
Winner - Aberfield Communications - Theakston Brewery, More than just a pint
Judges comment: "Love the emotional connection - makes this campaign truly memorable. Clever use of extremely limited budget with a relevant and timely campaign." Natalie Neave, director, Tin Man
Finalists:
Aberfield Communications - Theakston Brewery, More than just a pint
Brazen - Greene King – Introducing Yorkshire Puddings with Tabasco for Farmhouse Inns
Definition and Alcohol Change UK - Taking on the Dry January Challenge
Hough Bellis Communications and Resolve - ASB Awareness Week
JComms - Ulster Bank Check In and Chat
John Doe Group for Glasgow Clyde College - The Course Which Doesn't Exist Yet
LNER & Celebrating International Women’s Day 2021
Smoking Gun - Sporting House, SOS: Save Our Pools
Viva & Blackburn with Darwen Council - Barbara Comes Home
Umpf - ‘Wee Big Yins’ Buchanan Galleries
MEDIA RELATIONS CAMPAIGN OF THE YEAR
Winner - Umpf - Not Just Any Old Iron: Celebrating 85 Years Of Morphy Richards
Judges comment: "A two-pronged campaign to search for the stars of yesterday and tomorrow resulting in some superb visual media relations." Dave Grimshaw, head of external communications and PR, Irwin Mitchell
Finalists:
Aberfield Communications - Establishing Wakefield as the creative he(art) of Yorkshire
Brazen - Brazen Makes Mouths Water for Foodhub
Carousel – Carousel launch Van Gogh Alive as the northwest's must-see experience
FIG - Media relations campaign for SRL Traffic Systems
Influential - Keep Calm, The Queen is Coming to Blackpool
Refresh and Culture Shift - paying the price for problematic behaviour
Taylor Herring - NatWest & NatWest Future Businesses Report
Umpf - Not Just Any Old Iron: Celebrating 85 Years Of Morphy Richards
We Are Indigo - Circus - The First Dance
NOT FOR PROFIT CAMPAIGN OF THE YEAR
Sponsored by
Winner - Portland - MSI Reproductive Choices and Marie Stopes Ghana
Judges comment: "Target audience and strategy particularly good. Research led to insights that informed the strategy. Rigorous stress testing and focus groups provided further feedback." Neil van Ginsburg, commercial director, Coolr
Finalists:
cab campaign - North Yorkshire Moors Railway (NYMR) - Love Your Railway
Definition Agency - Benenden Health, Definition and Benenden Health: Affordable Healthcare for All
Higginson Strategy - A Plastic Planet, Sack the Sachet
Portland Communications - MSI Reproductive Choices and Marie Stopes Ghana
PUBLIC SECTOR CAMPAIGN OF THE YEAR
Sponsored by
Winner - Smarts & Food Standards Agency - Speak Up For Allergies
Judges comment: "Good channel recommendations to target the specific audience set. Like the use of localised content. Good to see media and brand partnerships to broaden reach. Good results and engagement." Ruth Kieran, chief executive, Cirkle
Finalists:
LNER & TinMan Communications - The LNER Green Guide
Smarts & Food Standards Agency - Speak Up For Allergies
Viva & Blackburn with Darwen Council - Barbara Comes Home
YOUNG PROFESSIONAL OF THE YEAR
Winner - David Amos, iseepr
Judges comment: "David is clearly a smart operator and his role in industry and within his agency speaks to someone far beyond his years of experience. Impressive." Ondine Whittington, group managing director, Golin and Virgo Health
Finalists:
Chloe Murray, Fox Agency
David Amos, iseepr
Hannah Jones, No Brainer
Jade Beaty, Grayling North
Rachel Flynn, Worldwide Cancer Research
B2B PR AGENCY OF THE YEAR
Sponsored by
Winner - Definition Group
"Winning the PR Moment B2B Agency of the Year Award is not just a recognition of our hard work and dedication, but a testament to the trust and faith our clients place in us. Some people in the industry think that B2B can be a poor relation to the world of big glamour consumer briefs but by focusing on solutions not products and extracting interesting human stories we’re able to bring creativity and create standout for the B2B brands we work with. As a team, we’ve done a lot of work to ensure both our client and employee experience are in line with our company values and this award is a fitting reminder that our commitment to excellence and delivering results is what sets us apart in the industry."
www.definitionagency.com
Judges comment: "Investment, acquisition and integration throughout a pandemic has been impressive and coupled with strong growth and a defined people strategy is great to see." Neil van Ginsburg, commercial director, Coolr
Finalists:
Definition Group
Future
Skout
BEST APPROACH TO DIVERSITY & INCLUSION IN PR
Winner - John Doe Group
Finalists:
Brazen
Hatch
Hough Bellis Communications
JBH - The Digital PR Agency
John Doe Group
Manifest
Skout
Smarts
SPEY
BOUTIQUE AGENCY OF THE YEAR
Winner - Refresh
Judges comment: "Really liked the idea of not just thinking outside the box but tearing it up so to speak." Lee Blackwell, director of PR, public affairs and internal comms, Key Group
Finalists:
Aubergine
Catapult PR
Hough Bellis Communications
Manifest
Milk & Honey PR
Pelican Communications
Refresh
SLBPR
Umpf: Tri-Umpf Over Adversity
Viva
CONSUMER PR AGENCY OF THE YEAR
Sponsored by
Winner - Brazen
Judges comment: "Great to see the agency bounce back from the pandemic by focusing on supporting its people as well as its clients and commercials." Victoria Bridge, director, Citypress
Finalists:
Brazen
Hatch
John Doe Group
Manifest
Smarts
ESG CONSULTANCY OF THE YEAR
Winner - Pelican Communications
IN-HOUSE TEAM OF THE YEAR
Winner - LNER
INDEPENDENT AGENCY OF THE YEAR
Sponsored by
Winner - John Doe Group
Judges comment: "Great stats post merger. Strong creative work and good sense of the team behind the ideas and operations." Laura Hegarty, director of PR & communications, EMEA, Indeed
Finalists:
John Doe Group
Manifest
No Brainer Agency
SPEY
The Strong Agency
INTEGRATED AGENCY OF THE YEAR
Sponsored by
Winner - Smarts
Judges comment: "Award entry was a joy to read, as were the supporting materials. Growth delivered by integrity and what appears to be a genuine duty of care for its employee base." Laura Hegarty, director of PR & communications, EMEA, Indeed
Finalists:
Definition Group
Manifest
No Brainer Agency
Outwrite PR
Smarts
Umpf: Tri-Umpf Over Adversity
AGENCY OF THE YEAR
Sponsored by
Winner - JBH - The Digital PR Agency
Judges comment: "The campaigns stood out and seemed to demonstrate excellent value for money. The agency has clearly had a strong year commercially and found creative ways to overcome its challenges." Victoria Bridge, director, Citypress
Finalists:
Brazen
Hatch
JBH - The Digital PR Agency
John Doe Group
Smarts
NEW AGENCY OF THE YEAR
Sponsored by
Winner - Scoop
Judges comment: "A great example of SMART objectives - thank you! Some fantastic achievements too, especially over the past year or two, and with client campaigns that relied heavily on an uncertain pandemic." Kelly Friend, UK PR manager, F-Secure
Finalists:
Evergreen PR
Scoop