Here are the winners of the PRmoment Awards for London and The South 2022.
Congratulations to everyone shortlisted and double congratulations to all of you that won. Winning a PRmoment Award is really difficult, you should be incredibly proud of what you have achieved.
Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.
Below you can read about all of our winners, view the campaign videos and get insight into what some of our judges thought of the campaigns.
Campaign Categories
AUTOMOTIVE & TRANSPORT MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - MHP Mischief - Avanti West Coast, #MarriageCarriage
Judges comment: "Love the creativity and imagery to support the sell-in." Natalie Luke, MD, Aduro Communications
Silver - Tin Man & Megabus - The Grand Reunion
Finalists:
2Point & Heathrow Express - The Tranquil Train
Frank PR & Green Flag - Little Green Flag
Grayling - Let's Get Back on Track - Rail Delivery Group
Harvard - Kalibrate - EV campaign
MHP Mischief - Avanti West Coast, #MarriageCarriage
Ogilvy PR & Influence - Ford of Britain
One Green Bean - Virgin Voyages, Launch of Scarlet Lady
Performance Communications & Abarth UK - Abarth Virtual Reality (VR) 'Test Drive'
Tin Man & Megabus - The Grand Reunion
WPP Ford Team & Ford Europe - Mach Eau
B2B CAMPAIGN OF THE YEAR
Sponsored by
Winner - Fight or Flight for Roland - Dress Release
Judges comment: "Love the idea and great execution on budget." Magin Trewhella, MD, John Doe Group
Finalists:
3 Monkeys Zeno & Zoom - Putting Zoom at The Forefront of Flexibility
Builtvisible - “Be Your Own Boss” - Builtvisible obliterates targets by 1200% for Sage
Champion Communications - Go Instore: Rescuing Retail
Clarivate - Top 100 Global Innovators 2021
Fight or Flight for Roland - Dress Release
Hanover Communication & SBF GB&I - Bringing Sustainability To Life In Convenience
Ketchum UK & Samsung - Work Wonders
Nelson Bostock & GoCardless - Awkward Money: Getting British SMEs talking about money
The Forge Communications & SubSea Craft - Establishing A New Technology Business in a Geo-Political World & Introducing the World's Most Technically Advanced Diver Delivery Unit to the Global Defence Stage
Wildfire & Bango - The World's Worst Ad
BEST DIGITAL PR CAMPAIGN OF THE YEAR
Sponsored by
Winner - Golin - Premier Inn, EweTube
Judges Comment: "Lovely creative idea that challenged the norm but was very appealing to audience." Sian Boisseau, corporate communications EMEA, Santen
Finalists:
Bottle PR - Rowse Seed Bombs Digital PR Campaign
Golin - Premier Inn, EweTube
Hope&Glory & O2 with VCCP - The O2 in Fortnite Creative
Ketchum & Samsung UK - Awesome Upskills
Propellernet & Pour Moi - Delivering an ROI of 32:1
Radioactive and PlatinCasino.co.uk - Simpsons Series Analyst
Ready10 & MoneySuperMarket - Home truths - re-energising on-site home insurance content to drive links and boost page performance
Ready10 & VoucherCodes - Driving high-quality digital coverage for Euro 2020
Tin Man and Unilever - The Clean Edit
BEST MEASUREMENT CAMPAIGN & EVALUATION
Sponsored by
Winner - MHP Mischief - The Climate Coalition, Great Big Green Week: The Fight that Unites
Silver - Frank PR - Green Flag, Little Green Flag
Bronze - Golin - Premier Inn, EweTube
Finalists:
Citigate Dewe Rogerson & Direct Line Pet Insurance - Direct Line Combats Dognapping
Diffusion PR and parcelLab - Parcel Patience Campaign
Frank for Simply Business - I Wish It Could Be Christmas Everyday
Frank PR - Green Flag, Little Green Flag
Golin - Premier Inn, EweTube
MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
MHP Mischief - The Climate Coalition, Great Big Green Week: The Fight that Unites
MHP Mischief - Avanti West Coast, #MarriageCarriage
The Fourth Angel - The Body Shop, Rise Up With Self Love
Tin Man and Megabus - The Grand Reunion
BEST USE OF CONTENT
Sponsored by
Winner - MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Judges comment: "An impactful integrated campaign with a clear strategy made even more impressive given it was pro-bono. The results speak for themselves, from engagement to fundraising. A real long-term legacy here." Sarah Samee, director, SJS Strategies
Silver - Taylor Herring - Celebrations: #LonelyBounty
Finalists:
BCW - Dove, Reverse Selfie
Cow - Factory Farm Play Set, World Animal Protection
Golin - Premier Inn, Ewe Tube
Hope&Glory - O2 with VCCP, The O2 in Fortnite Creative
Ketchum UK & Greater London Authority - VAX CAM
MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Taylor Herring - Celebrations: #LonelyBounty
Taylor Herring - Purplebricks: Gone In25 Seconds
Taylor Herring - Subway X Kurupt FM
The Romans & Sports Direct - Fast & Slow
W Communications & IET - Making STEM Stimulating
BEST USE OF CREATIVITY
Winner - MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Silver - Fanclub & musicMagpie - Mount Recyclemore
Bronze - Hill+Knowlton Strategies & Soap & Glory - Soap & Glory Land
Judges comment: "Excellent on every level. Sets a new benchmark on how PR can go beyond normal boundaries." Howard Kosky, ceo and founder, markettiers
Finalists:
Cow - Factory Farm Play Set, World Animal Protection
Fanclub & musicMagpie - Mount Recyclemore
Fever - NOW, Making a success of Succession season 3 for NOW
Hill+Knowlton Strategies & Soap & Glory - Soap & Glory Land
John Doe Group for Tesco Mobile - Super Subs
MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
SHOOK for Adult CP Hub - Stamp Out The Gap
Taylor Herring - Celebrations: #LonelyBounty
Talker Tailor Trouble Maker - Deezer's It's Raining Them
Tideway - Breakthrough Artist TBM Campaign
BEST USE OF RESEARCH
Sponsored by:
Winner - MHP Mischief - The Climate Coalition, Great Big Green Week: The Fight that Unites
Judges Comment: "Multi-channel campaign that used research to align a range of cultural touch points to hit target audiences - driving outstanding results and positioning the campaign firmly in the mainstream psyche." Louise Vaughan, managing director & co-founder, Definition
Silver - Lloyds Bank & Grayling - Fraud's No Game
Finalists:
Diffusion PR and parcelLab - Parcel Patience Campaign
Citigate Dewe Rogerson & Direct Line Pet Insurance - Direct Line Combats Dognapping
Edelman - National Grid, Green Light Signal
Frank for Simply Business - I Wish It Could Be Christmas Everyday
Lloyds Bank & Grayling - Fraud's No Game
Kindred Agency - Arc 2031 for Organic Trade Board
MHP Mischief - The Climate Coalition, Great Big Green Week: The Fight that Unites
Spider - ‘Mushrooming' - The future of mushrooms for immunity, people and planet by The UK and Ireland Mushroom Producers
The Fourth Angel - The Body Shop, Rise Up With Self Love
Westminster City Council - Make it Count
COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR
Winner - MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Judges comment: "Hits the sweet spot of raising mass awareness of a significant issue with intelligent and sensitive storytelling." David MacDonald, vice president, communications, No7 Beauty Company
Finalists:
Broadcast Revolution & JAAQ - Launch of Revolutionary Mental Health App
Cow - Generation Pale Ale, Brixton Brewery
John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge
MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Pier & Affinity Water - SOS: Save Our Streams
Portland for IPPF - #NewSexSlang
Premier for Heart of London Business Alliance - Art Of London
Ready10 & Cancer Research UK - Charity Shop Sue's Race for Life
Red Consultancy for KP - Team Nut Check with KP Nuts
Taylor Herring, Purplebricks - Gone In 25 Seconds
The Romans & Sports Direct - Fast & Slow
CONSUMER PR CAMPAIGN OF THE YEAR
Sponsored by
Winner - MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Judges comment: "A beautiful human interest campaign combining social conscience and social mobility' a campaign that clearly resonated and struck a chord. Powerful. Communications at its best." Bev Aujla, head of PR & policy, Kelkoo Group
Silver - Taylor Herring - Celebrations: #LonelyBounty
Bronze - Wonderland Communications & Kraft Heinz: From delisted to delicious - The (Big) Soup that stole Christmas
Finalists:
Cow - Heineken UK, Finally Together, To Be Rivals Again
Hill+Knowlton Strategies & Arla - The Bee Road
Hope&Glory & The Royal Mint - Space Oddity
Hope&Glory & O2 with VCCP - The O2 in Fortnite Creative
John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge
MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Speed Communications -Rylan x i heart Wines. The perfect pairing.
Taylor Herring - Celebrations: #LonelyBounty
Taylor Herring - UKTV: Reopening The Nags Head for GOLD
Wonderland Communications & Kraft Heinz: From delisted to delicious - The (Big) Soup that stole Christmas
CORPORATE PURPOSE AWARD
Winner - Fanclub & musicMagpie - Mount Recyclemore
Judges comment: "Good use of research to inform the campaign and to demonstrate impact." Vanessa Rhodes, EMEA communications director, J&J
Finalists:
Cow - Generation Pale Ale, Brixton Brewery
John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge
Fanclub & musicMagpie - Mount Recyclemore
GUINNESS with Hope&Glory and Wilson Hartnell - #NeverSettle
Kaizo - Avast and Refuge & The Fight Against Tech Abuse
MHP Mischief - E.ON, Cooling the Capital
Virgin Media O2 - The National Databank: Tackling data poverty, for good
Pier & Affinity Water - SOS: Save Our Streams
Talker Tailor Trouble Maker & Deliveroo – Deloveroo
Third City & Spring - The Trade Inn
CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Judges Comment: "So powerful and so memorable." Nick Morris, head of communications, Onna
Silver - W Communications & Brothers & Sisters for Grenfell Athletic - Fire Tour
Finalists:
Cow - Heineken UK, Finally Together, To Be Rivals Again
Fever - Now, Making a success of Succession season 3 for NOW
FleishmanHillard UK + Adam&EveDDB - International Paralympic Committee (IPC) - WeThe15
Hatch Group - Nationwide, Coin For Respect
Hope&Glory - Airbnb: A Night on the Cobbles
MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Red Consultancy for Sky Mobile - “Time to 65075” is winning line for Sky Mobile
Taylor Herring - Dave: The Flat Pack Pub
The Travel Chapter - Canine Cottages, Canine Critics
W Communications & Brothers & Sisters for Grenfell Athletic - Fire Tour
W Communications & IET - Making STEM Stimulating
EMPLOYEE ENGAGEMENT CAMPAIGN OF THE YEAR
Winner - Havering Council – On Track
Judges comment: "Fantastic use of insights to inform the strategy and clear link between objectives and results." Hayley Goff, chief operating officer, Whiteoaks International
Finalists:
Capgemini CIS: Cultivating a Cyber Secure Workforce
Capgemini CIS: Ready, Reset, Grow
Cartwright Communications - Boosting Referrals for Nelsons
Gong Communications - Active Allies for D&I: The Dive In Festival for DIVErsity and INclusion from Lloyd’s of London
Havering Council – On Track
MHP Mischief - Avanti West Coast, #MarriageCarriage
Talker Tailor Trouble Maker & Deliveroo – Deloveroo
The Romans & FreeNow - The Cabbie Choir
Vue Cinemas, with support from Through The I & Tigerbond: Welcoming You Back to Vue
EVENT OF THE YEAR (LIVE, VIRTUAL OR HYBRID)
Winner - ZSL London and Whipsnade Zoos - Tails from the Zoo
Judges Comment: "This is from a team of people who really know what they are "selling" and to whom. This was a clever, creative and very cheap campaign that tapped into their own talent." Tanya Joseph, group MD, corporate affairs & advisory, Hill+Knowlton Strategies
Silver - Premier for Heart of London Business Alliance - Art of London Summer Season 2021
Finalists:
Agit8 - ASICS & Upliftford
Borkowski, The Petsure Games
Clarion Communications - Aldi UK - Aldi Champagne Bar
Hope&Glory & Airbnb - A Night on the Cobbles
Pier & Affinity Water - SOS: Save Our Streams
Premier for Heart of London Business Alliance - Art of London Summer Season 2021
Taylor Herring - UKTV: Reopening The Nags Head for GOLD
Third City & Spring - The Trade Inn
Tin Man & Virgin Media - Club Rewind
ZSL London and Whipsnade Zoos - Tails from the Zoo
FINANCIAL SERVICES SECTOR CAMPAIGN OF THE YEAR
Sponsored by
Winner - Kindred for FCA - ScamSmart Flip the CONtext
Judges comment: "Well thought through targeted campaign." Effie Kanyua, director of PR & communications, Hearst UK
Silver - Boldspace and Post Office - Save Our Cash
Finalists:
Boldspace and Post Office - Save Our Cash
Frank for Simply Business - I Wish It Could Be Christmas Everyday
Kindred for ClearScore – Welcome Surely
Kindred for FCA - ScamSmart Flip the CONtext
Kindred for the Money and Pensions Service - Couch to Financial Fitness
Lansons x Atom bank - Introducing a four-day working week without a pay cut
Milk & Honey X Royal Park Partners - A ‘world first’ funding announcement
MHP Mischief - Financial Conduct Authority, Investsmart
Ogilvy PR UK - HSBC Expat Explorer
The Romans & Santander - Push Off Politely
FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - Ready10 - McDonald's Three Fries
Judges comment: "Great insight coupled with everyone's favourite food -chips. For the budget you had, you were able to pack a punch." Aisha Jefferson, head of consumer comms, UK & Ireland, Deliveroo
Finalists:
Golin - Cadbury, Sorry is the sweetest word
Highlight PR - Whole Way to Stokeyo for Whole Earth
John Doe Group -Edinburgh Gin Presents Phoebe Waller-Bridge
Ketchum UK x Colgate - Poutfree Portraits
Ready10 - McDonald's Three Fries
Taylor Herring - Celebrations: #LonelyBounty
Taylor Herring - Iceland: Bath Du Fromage
W Communications & Camden Town Brewery x Marmite - A Pourfect Partnership
W Communications & Branston - Pickle Post
Wonderland Communications & Kraft Heinz: From delisted to delicious - The (Big) Soup that stole Christmas
HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - Hope&Glory with IKEA - Pre-Loved Labels
Judges comment: "Low investment, high impact campaign true to IKEA's brand DNA." Kat Thomas, founder, One Green Bean
Finalists:
BCW - Wendy's, A Fresh Launch for Wendy’s UK
Hill+Knowlton Strategies & Soap & Glory - Soap & Glory Land
Hope&Glory with IKEA - Pre-Loved Labels
John Doe Group for Tesco Mobile -Super Subs
MSL UK - PUMA UK #MyMayzeCrew
PrettyGreen - Pantene: Miracles Silky and Glowing
Ready10 & Allbirds - G7: Walk the Walk
The Fourth Angel - The Body Shop, Rise Up With Self Love
The Romans & Sports Direct - Broken But Better
W Communications & Hitched - A Marriage Made by Covid
HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR
Sponsored by
Winner - SHOOK for Adult CP Hub - Stamp Out The Gap
Judges comment: "Simple and effective idea that made an impact. Great results!" Sharon Bange, managing partner, Kindred
Finalists:
Aduro Communications - Haliborange, #ItsAllNormal
Hotwire and OMRON - Wise up’ to wheezing
Mind+Matter - Roche, The Smear Word
Ogilvy Health UK & Boehringer Ingelheim - Beyond the Stigma: Living with Schizophrenia
Ogilvy Health UK & Boehringer Ingelheim - The Journeys Through Pulmonary Fibrosis Podcast
Portland - MSI Reproductive Choices and Marie Stopes Ghana
SHOOK for Adult CP Hub - Stamp Out The Gap
The Romans & Farewill - A Colourful Life
Twelve & Catherine Turner Ltd - FAST Heroes campaign for Boehringer and the World Stroke Organization
Virgo Health - CooperVision, See Myopia Clearly
INNOVATION IN PUBLIC RELATIONS AWARD
Sponsored by
Winner - MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Silver - Golin - Premier Inn, EweTube
Finalists:
Citigate Dewe Rogerson & Direct Line Pet Insurance - Direct Line Combats Dognapping
Diffusion PR and parcelLab - Parcel Patience Campaign
Frank for Simply Business - I Wish It Could Be Christmas Everyday
Golin - Premier Inn, EweTube
Hill+Knowlton Strategies & Soap & Glory - Soap & Glory Land
Kindred Agency, for Organic Trade Board - Arc 2031
MHP Mischief - The Climate Coalition, Great Big Green Week: The Fight that Unites
MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Pitch Marketing Group & Agit8 - ASICS Upliftford
Taylor Herring - Purplebricks: Gone In 25 Seconds
INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - MHP Mischief -The Kiyan Prince Foundation, #longlivetheprince
Judges comment: "Truly emotive campaign which dealt with a difficult topic in an engaging and authentic way. Lots of touch points across different channels with great results." Tamarind Wilson, co-founder, Lucre
Silver - Taylor Herring -Celebrations: #LonelyBounty
Finalists
GUINNESS with Hope&Glory and Wilson Hartnell - #NeverSettle
Inkling Culture and Entertainment - Sky Ocean Rescue and WWF-UK, Heroes Beneath for Sky & WWF’s Ocean Hero Campaign
Ketchum UK & Samsung Galaxy - Life Gym
MHP Mischief - Financial Conduct Authority, Investsmart
MHP Mischief -The Kiyan Prince Foundation, #longlivetheprince
MHP Mischief - Just Eat, Rolls for Goals
Taylor Herring -Celebrations: #LonelyBounty
Team Lewis - Schneider Electric, Powering Change
W Communications & IET - Making STEM Stimulating
W Communications & Branston - Pickle Post
LOW BUDGET CAMPAIGN OF THE YEAR
Sponsored by
Winner - Tin Man and Hilton - Bone Appetit
Judges comment: "I loved this campaign. Sharp insight brilliantly translated into an eye-catching campaign. Genuine 'put a smile on your face' creativity." Julia Hutton-Potts, director international communications - EMEA, Alibaba
Silver - W Communications & Hitched - A Marriage Made by Covid
Bronze - Broadcast Revolution & JAAQ - Launch of Revolutionary Mental Health App
Finalists:
89up & The Sunrise Project - Day of Action
Broadcast Revolution & JAAQ - Launch of Revolutionary Mental Health App
Cirkle - ALDI, Mistletoe & Whine
Cirkle - Robinsons, New Courts Please
Newsfeed PR & Good Broadcast - Stroke Association - Hope After Stroke
Red Consultancy for Zen Internet - 2021's Greatest Clicks
The PHA Group - Cruelty Free International: Target Zero
Tin Man and Hilton - Bone Appetit
W Communications & Brothers & Sisters for Grenfell Athletic - Fire Tour
W Communications & Hitched - A Marriage Made by Covid
MEDIA RELATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Judges comment: "A beautiful idea executed so thoughtfully - that will potentially change lives." Lee Beattie, managing partner & CEO, John Doe Group
Silver - MHP Mischief - Avanti West Coast, #MarriageCarriage
Bronze - BCW - Wendy's, A Fresh Launch for Wendy’s UK
Finalists:
BCW - Wendy's, A Fresh Launch for Wendy’s UK
DawBell - ABBA Voyage
Fanclub & musicMagpie - Mount Recyclemore
Fever - NOW, Making a success of Succession season 3 for NOW
MHP Mischief - Avanti West Coast, #MarriageCarriage
MHP Mischief - The Climate Coalition, Great Big Green Week: The Fight that Unites
MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Tin Man & Guide Dogs - E-scooters - A Silent Menace
Tin Man and Hilton - Bone Appetit
W Communications and Brothers & Sisters for Grenfell Athletic - Fire Tour
NOT FOR PROFIT CAMPAIGN OF THE YEAR
Sponsored by
Winner - Frank - The Lewis Pugh Foundation & Greenland to Glasgow
Judges comment: "Amazing campaign that got huge amounts of coverage for a pretty small budget. The team must have worked very hard. Not as hard as Lewis though!" Ed Grattan, senior PR manager, Triodos Bank UK
Silver - MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Bronze - Cow - Factory Farm Play Set, World Animal Protection
Finalists:
Cow - Factory Farm Play Set, World Animal Protection
firstlight group and CCAG - Giving Climate Change a Voice
Frank - The Lewis Pugh Foundation & Greenland to Glasgow
Kindred Agency, for WRAP - Wasting Food Feeds Climate Change
MHP Mischief - The Climate Coalition, Great Big Green Week: The Fight that Unites
MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Ogilvy PR UK - The Joy of Later Life Sex
Red Consultancy for Smart Energy GB - Whatever the weather: Smart Energy’s clean energy campaign
SHOOK for Adult CP Hub - Stamp Out The Gap
The Romans & Twitter - #TouchLookCheck
W Communications & IET - Making STEM Stimulating
PUBLIC SECTOR CAMPAIGN OF THE YEAR
Sponsored by
Winner - Lynn PR & Our Healthier South East London - #DontMissYourVaccine
Judges comment: "Outstanding public health campaign based on strong audience insights, which delivered tangible outcomes and over delivered against the KPIs." Mary Whenman, director, communications, British Business Bank
Finalists:
Grayling, for CQC and Healthwatch England - Because We All Care
Hope&Glory & The Royal Mint - Space Oddity
Kindred Agency for the Money and Pensions Service - Couch to Financial Fitness
Kindred Agency for DfE's Get Into Teaching - Teaching: Feel the Passion
Havering Council – On Track
LNER & TinMan Communications - The LNER Green Guide
Lynn PR & Our Healthier South East London - #DontMissYourVaccine
One Green Bean - Visit Jersey, Staycation Domination
The Romans & The Mayor Of London - Let's Do London
W Communications & IET - Making STEM Stimulating
SOCIAL MEDIA CAMPAIGN OF THE YEAR
Sponsored by
Winner - Portland for IPPF - #NewSexSlang
Judges comment: "Super interesting, cleverly strategized and well executed." Magda Bulska, global head of digital communications, Capgemini
Finalists:
Bottle PR - Goodyear #GoodAllYear with Susie Dent
Hill+Knowlton Strategies & Soap & Glory - Soap & Glory Land
Ketchum & Samsung UK - Awesome Upskills
Portland for IPPF - #NewSexSlang
Ranieri Agency - PUBG Mobile Star Challenge Europe Campaign
Sunny Side Up for Victoria Blackberries - The Pyramid of Pain
Taylor Herring - Iceland: Hijacking The John Lewis Xmas Ad On A Shoestring Budget
Taylor Herring - Purplebricks: Gone In 25 Seconds
The Romans & Sports Direct - Fast & Slow
The Romans & Twitter - #TouchLookCheck
STUNT OF THE YEAR
Winner - Cirkle - Robinsons, New Courts Please
Judges comment: "Brilliant example of an effective low budget stunt exploited to its full." Claire Fowler, head Of communications, Hays
Silver - MHP Mischief - Avanti West Coast, #MarriageCarriage
Finalists:
Cirkle - Robinsons, New Courts Please
Fanclub & musicMagpie - Mount Recyclemore
Fever - NOW, Making a success of Succession season 3 for NOW
Grayling - OurWay for Good Catch
Hope&Glory & Airbnb - A Night on the Cobbles
MHP Mischief - Avanti West Coast, #MarriageCarriage
MHP Mischief - The Kiyan Prince Foundation, #longlivetheprince
Taylor Herring - UKTV: Reopening The Nags Head for GOLD
Tin Man & Virgin Media - The Two Hearts Pizzeria
W Communications & Hitched - A Marriage Made by Covid
Individual Categories
YOUNG PROFESSIONAL OF THE YEAR
Sponsored by
Winner - Shanil Nayee, Harvard
Judges comment: "Shanil has invested so much time and energy into helping and supporting his colleagues and has an inspiring story, alongside his clearly very strong PR skills. I would love to work in Shanil's team!" Emma Streets, senior consultant, Blue Communications
Silver - Cherrelle Jefferson, Pangolin
Silver - Claudia Wentworth, Kallaway
Finalists:
April Cernuschi, FINN Partners / Travel
Cherrelle Jefferson, Pangolin
Claudia Wentworth, Kallaway
Eiléanór Dixon, Pier
Gina Deen, MSL UK
Hannah Strong, Ranieri Agency
Jennifer Zaidan , FINN Partners / Travel
Lewis Picton, Say Communications
Lydia Matthews, LOTUS
Mia Taylor, Woburn Partners
Richard Brooks, Portland
Shanil Nayee, Harvard
Team categories
B2B PR AGENCY OF THE YEAR
Sponsored by
Winner - CCgroup
Judges comment: "Great turnaround after difficult 2020, keeping balance of team wellbeing while launching new offers and winning business. Impressive!" Sian Boisseau, corporate communications (EMEA), Santen
Finalists:
80:20 Communications
Aspectus Group
Brands2Life
CCgroup
Fight or Flight
Jargon PR
Red Lorry Yellow Lorry
T/F/D Think Feel Do
The Digital Voice
Whiteoaks International
BEST APPROACH TO DIVERSITY & INCLUSION IN PR
Winner - Brands2Life
Silver - CCgroup
Bronze - Full Fat
Bronze - Hope&Glory
Finalists:
Brands2Life
CCgroup
Cirkle
Fight or Flight
Fourtold
Full Fat
Harvard
Hope&Glory
John Doe Group
Ketchum UK
BEST DIGITAL PR AGENCY OF THE YEAR
Sponsored by
Winner - Coolr
Judges comment: "Great momentum with demanding brands, and attracting high grade talent." Julian Hanson-Smith, chairman, Apella Advisors
Finalists:
Bottle PR
Coolr
Propellernet
BOUTIQUE AGENCY OF THE YEAR
Winner - John Doe Group
Judges comment: "The commitment to diversity is impressive and clearly a priority marking JDG apart from some of its competitors." Emma Hartland-Mahon, managing director, J Public Relations
Silver - Inkling Culture and Entertainment
Finalists:
Cirkle
Coolr
Fourtold
Full Fat
Inkling Culture and Entertainment
John Doe Group
Manifest
PLAY
Ready10
Stir PR
Tin Man
CONSUMER PR AGENCY OF THE YEAR
Sponsored by
Winner - Hope&Glory
Judges comment: "An impressive list of agency wins and campaigns, underpinned by a culture driven by authenticity and purpose." Fiona Mills, brand communications manager, Greggs
Finalists:
Hope&Glory
John Doe Group
Ketchum UK
Manifest
Mischief
Ready10
Taylor Herring
The Romans
Tin Man
W Communications
ESG CONSULTANCY OF THE YEAR
Winner - Kindred
Judges comment: "An agency living its values and delivering impressive results." Vanessa Rhodes, EMEA communications director, J&J
Finalists:
Alfred London
Barley Communications
HN Communications
Kindred
Lansons
SEC Newgate UK
IN-HOUSE TEAM OF THE YEAR – PRIVATE SECTOR
Sponsored by
Winner - Tideway Communications
Judges comment: "COP26 was crowded in the media so brilliant to get such strong cut-through." Claire Fowler, head Of communications, Hays
IN-HOUSE TEAM OF THE YEAR – PUBLIC SECTOR
Sponsored by
Winner - LNER
INDEPENDENT AGENCY OF THE YEAR
Sponsored by
Winner - Manifest
Judges comment: "I really enjoyed reading your objectives, great balance of culture and strong measurable targets." James Banks, head of marketing and communications, Europe and India, AECOM
Silver - Tin Man
Finalists:
Brands2Life
CCgroup
Cow
Full Fat
Hope&Glory
John Doe Group
Manifest
The PR Network
Tin Man
WA Communications
INTEGRATED AGENCY OF THE YEAR
Sponsored by:
Winner - Manifest
Judges comment: "Clearly a great team - on the right track." Andy Smith, director, Powerscourt
Finalists:
Aspectus Group
Brands2Life
Coolr
Cow
Harvard
Hope&Glory
Manifest
Taylor Herring
Tin Man
W Communications
LARGE AGENCY OF THE YEAR
Sponsored by
Winner - W Communications
Judges comment: "An amazing year for W. Impressive commercial performance. I love the WX programme too - great initiative!" Sharon Bange, managing partner, Kindred
Finalists:
Brands2Life
Burson Cohn & Wolfe (BCW)
Hill+Knowlton Strategies
Hotwire
Ketchum UK
Lansons
MHP Mischief
MSL UK
Porter Novelli London
W Communications
MID-SIZED AGENCY OF THE YEAR
Sponsored by
Winner - Taylor Herring
Judges comment: "A clear positioning of the agency proposition, and solid numbers to support creative campaign activation." Sarah Perry, managing director, The Fourth Angel
Finalists:
Battenhall
Taylor Herring
The Romans
NEW AGENCY OF THE YEAR
Winner - Boldspace
Judges comment: "Boldspace is proving that a novel and exciting agency model is possible in a competitive field." Julian Obubo, brand strategy director & partner, Manifest
Finalists:
3THINKRS
Boldspace
Fight or Flight
Knights Media & Public Relations [Knights MPR]
Lynn PR
PLAY
SHOOK
ThoughtLDR
Twelve
Words + Pixels
TECHNOLOGY AGENCY OF THE YEAR
Winner - CCgroup
Judges comment: "Well presented and thorough entry, with some genuinely impressive results and client wins." Emma Streets, senior consultant, Blue Communications
Finalists:
AxiCom
Brands2Life
CCgroup
Harvard
Jargon PR
Missive
Positive
Ranieri Agency
The Hoffman Agency, Europe
WE Communications