The PRmoment Awards Shortlist - North 2024

Congratulations to all those shortlisted for the PRmoment Awards North 2024. As ever being shortlisted is an amazing achievement, you should be really proud! Tickets are now on sale for the event in Manchester on 11th April here.

Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.

Campaign Awards

B2B Campaign of the Year

Aberfield Communications - Establishing the reputation of The Compleat Food Group in the UK grocery sector
Bottled Imagination & Bynder
- Leading the DAM market with AI
Lesniak Swann & Finning UK and Ireland
- Driving a £multimillion uplift in Finning rebuild leads
Lesniak Swann & Reynaers Aluminium UK Limited
- While others talk, we helped Reynaers to Act on sustainability
Smoking Gun & Reapp (Dee Set Group)
- Taking Reapp to Retail Fame
Sodexo & Brands2Life
- Starting Fresh
Wyatt International
- Challenge 2025: Plugging in the tools to transform the outdoor power equipment industry
Wyatt International & Navien UK
- We're ON it. Crossover to the Future

Best Digital PR Campaign of the Year

Bottled Imagination & DappGambl - Dead NFTs
connective3 & Reassured
- Rivalling industry giants through audience led PR activity
ICS-digital & Buzz Bingo
- A Reactive Strategy to Drive Links and Gain Position #1 for ‘Bingo’

Best Use of Content

Influential, North West & Cancer Research - Don't Be Silent. Speak Out.
Tangerine & Bodyform (Essity)
- Vaginas Uncensored
Wyatt International & EGO
- Challenge 2025: Uprooting the dangers of petrol-powered equipment

Best Use of Creativity – Consumer

Bottled Imagination & Victorian Plumbing - Endangered Toilets
Brazen & Dr. Oetker Ristorante
- Rescuing Brits from Holiday Blues, with Dr. Oetker
Brazen & Silentnight
- Launch the World’s First Mattress Vending Machine
Citypress & Meadowhall
- Self Esteem: check your domes
Grayling & Yo!
- Yo! Maki Me Laugh
John Doe & IRN-BRU
- Ghost BRU-sters
Smoking Gun & Alton Towers Resort
- The Game Begins: Launching The Curse At Alton Manor

Best Use of Influencer(s)

Citypress & Brother - The Meaningful Meeting Manifesto
Scoop & Popeyes® UK
- Landing Popeyes® in the North
Weber Shandwick & Be Broadcast
– CALM’s Skyathlon: Soaring Above Suicide Silence

Best Use of Research

Be Broadcast & Epilepsy Action - Tackling Public Seizure Stigma
Bottled Imagination & DappGambl
- Dead NFTs
Higginson Strategy & EA Earth Action
- Plastic Overshoot Day
Influential & NHS Cheshire and Merseyside
- Supporting digital inclusion in Cheshire and Merseyside
Red Marlin & IAM RoadSmart
- Giving airtime to rider safety

Community Engagement Campaign of the Year

Be Broadcast & JustGiving - Turning I Care Into I Can
Cowshed & Welsh Government
- Sound
LUX & LoSalt
- Stick to 6 Challenge
The Cumberland Building Society
- Kinder Kind of Kitchen

Consumer PR Campaign of the Year

Brazen & Butlin's - Launching Butlin’s Skypark
Frame & Dobbies
- A ChristMust Destination
Grayling & Yo!
- Yo! Maki Me Laugh
Third City & AHDB
- Eat Like a Lioness

Culture Media, Sport & Travel Marketing Communications Campaign of the Year

Brazen & Joie - Joie Stadium for Manchester City Women F.C.
Citypress & Chatsworth House Trust
- The Palace of Advent: Reimagining Christmas at Chatsworth
Frame
- 2023 UCI Cycling World Championships
PLMR Advent & 2023 IBSA World Games
- Breaking down sporting barriers
Smoking Gun & Alton Towers Resort
- The Game Begins: Launching The Curse At Alton Manor

Employee Engagement Campaign of the Year

Onyx Health's EndoVoices Campaign - Breaking the Silence and Effecting Change
Sodexo
- Spirit of Sodexo Awards

Event of the Year (Live, Virtual Or Hybrid)

Information Commissioner's Office - DPPC 2023
Leaders Live & Bosch – Hydrogen for Life

Financial Services Sector Campaign of the Year

BIG Partnership & The Cumberland Building Society - Supporting Scotland’s Hospitality Sector
ICS-digital & ActivTrades
- Increasing Visibility Through a Reactive PR Strategy

FMCG Marketing Communications Campaign of the Year

Brazen & Dr. Beckmann - Swap Till You Drop With Dr. Beckmann
John Doe & IRN-BRU
- Ghost BRU-sters

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year

BIG Partnership & George at ASDA - Barbie Launch Event
BIG Partnership & Rock Face
- ‘She Nose Best’
Frame and ARRAN
Sense of Scotland - The scent of success

Healthcare / Pharma Campaign of the Year

Evergreen PR & Royal College of General Practitioners - Getting Veterans the Care They Deserve
idhl & Dechra
- Raising Awareness of Cushing’s Syndrome Amongst Senior Dog Owners
R&Co Communications & Anderson Moores Veterinary Specialists
- Alabama Rot - raising awareness of a deadly disease

Integrated Communications Campaign of the Year

GOLD79 & Gonzalez Byass - It's Croft Time
LUX & LoSalt
- Stick to 6 Challenge
Manifest & Jameson Black Barrel
- Black Barrel Ignites
Manifest & Tommee Tippee
- The Social Feed
Scoop & Popeyes® UK
- Landing Popeyes® in the North
Smoking Gun & Alton Towers Resort
- The Game Begins: Launching The Curse At Alton Manor
Wyatt International & EGO
- Challenge 2025: Plugging in the tools to transform the outdoor power equipment industry
Wyatt International & Navien UK
- We're ON it. Crossover to the Future

Low Budget Campaign of the Year

BIG Partnership & Pall Mall Medical - Dirty Protest for Bowel Cancer Awareness
Citypress & Lifeshare
- An alternative A/W collection
Citypress & Meadowhall
- Self Esteem: check your domes
GOLD79 & Holland's Pies
- Pie in the Sky
LionbridgePR & Belvoir Castle
- Christmas at the Castle
NCUK
- The University Consortium: One Big Welcome
Slimming World
- Slimming World's Man of the Year 2023
Weber Shandwick & Be Broadcast
– CALM’s Skyathlon - Soaring Above Suicide Silence

Media Relations Campaign of the Year

Be Broadcast, BF Media & The National Lottery - Campaign of Champions
Be Broadcast, Cow & Moobs
- Putting male breast cancer on the map
Citypress & Chatsworth House Trust
- The Palace of Advent - Reimagining Christmas at Chatsworth
Co-op
- Retail Crime: “Freedom To Loot” - Safer Colleagues, Safer Communities
John Doe & Worldwide Cancer Research
- A Lasting Legacy
LUX
& LoSalt - Stick to 6 Challenge
Smoking Gun & Interflora
- Battle of the Blooms: Interflora World Cup
Weber Shandwick & Be Broadcast
– CALM’s Skyathlon: Soaring Above Suicide Silence

Not For Profit Campaign of the Year

Be Broadcast & Epilepsy Action - Tackling Public Seizure Stigma
Be Broadcast
- Launching moobs: putting male breast cancer on the map
Citypress & Lifeshare
- An alternative A/W collection
Higginson Strategy & EA Earth Action
- Plastic Overshoot Day
Jam & Manchester Pride
- Showing our Pride for Manchester
John Doe & Worldwide Cancer Research
- A Lasting Legacy
Universities UK International & Waterfall
- #WeAreInternational
Weber Shandwick & Be Broadcast
- CALM’s Skyathlon - Soaring Above Suicide Silence

Public Sector Campaign of the Year

Cowshed & Welsh Government - Sound
HSE
- Building Safety Regulator: Be Ready, Step Up, Act Now
Information Commissioner's Office
- Help Gran Stop Spam Campaign
Third City & AHDB
- Eat Like a Lioness

Social Media Campaign of the Year

Bottled Imagination & DappGambl - Dead NFTs
Jam & Staysure
- Creating cut-through in the 45+ market

Stunt of the Year

BIG Partnership & Pall Mall Medical - Dirty Protest for Bowel Cancer Awareness
Brazen & Silentnight
- Brazen & Silentnight Launch the World’s First Mattress Vending Machine
Influential & North West Cancer Research
- Cancer Has No Place in Our Home
Meanwhile in Ireland (trading as Emerald Green Media)
- Jelvis Merch Launch
Smoking Gun & Alton Towers Resort
- The Curse Unleashed: Launching the world’s first giant dollhouse
Weber Shandwick & Be Broadcast
– CALM’s Skyathlon - Soaring Above Suicide Silence

Sustainability / Purpose Campaign of the Year

Higginson Strategy & EA Earth Action - Plastic Overshoot Day
Lucky North & Composite Prime
- Message in a Bottle Top
LUX & Zero Waste Scotland
- The CAN-paign

Technology PR Campaign of the Year

Bottled Imagination & Bynder - Leading the DAM market with AI
Citypress & Brother
- The Meaningful Meeting Manifesto
Smoking Gun & Reapp (Dee Set Group)
- Taking Reapp to Retail Fame

Personality Award

Young Professional of the Year

Cait Naven - Full Volume
Caitlin O'Callaghan - John Doe
Charlotte Leigh - Brazen

Team / Agency Awards

B2B PR Agency of the Year

The judges decided not to reveal a shortlist for this category. The winner will be announced at the event.

Boutique Agency of the Year

Aberfield Communications
Pinstone
Viva

Consumer PR Agency of the Year

Brazen
John Doe Group
Manifest
Smoking Gun

In-House Team of the Year

Bongo's Bingo
ICO
Liverpool City Council
Sodexo
Who Cares? Scotland
Yorkshire Building Society

Independent Agency of the Year

Bottled Imagination
City Press Services
iseepr
John Doe Group
Pinstone
Smoking Gun

Integrated Agency of the Year

John Doe
Manifest
Smoking Gun

Large Agency of the Year

Brazen
City Press Services
connective3
iseepr
John Doe

Micro Agency of the Year (Less Than £500,000 Fee Income)

Be Broadcast
Full Volume PR
HN Communications
Honest Communications
Lucky North
Scoop

Newcomer Agency of the Year

Be Broadcast
Bottled Imagination

Technology Agency of the Year

The judges decided not to reveal a shortlist for this category. The winner will be announced at the event.