Categories


The categories below are to celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.

The early deadline for entries is 13 December 2019 and the final entry deadline for entries is 10 January 2020. All entries should include one entry form and a company logo (max 2MB, JPEG or PDF) per submission. Each entry allows up to three pieces of supporting material, these files should not exceed 2MB each and should be in PDF or Word format. 

All entries will be judged by our esteemed judging panel, all entries should be based on work between December 2018 – December 2019. Judges will also consider the word count when scoring entries therefore, we strongly advise all entries do not exceed the word limit of 1,000 words per entry. For further clarification on the entry process and entry fees, please click here.



Social Media Campaign of the Year

This campaign will recognise and celebrate an outstanding and effective campaign delivered primarily through social media channels. Judges will be looking for entries which demonstrate clear objectives, an understanding of social media channels and the appropriate use of channels to communicate with audiences, include details of budget, demonstrate innovative and creative execution and show evidence based results.

Integrated Communications Campaign of the Year

Judges are looking for a best practice example of an integrated communications campaign that successfully uses a number of channels to deliver outstanding results. Judges want to see details of the campaign objectives, the overall budget, entries which demonstrate customer insight, details of chosen channels and how the campaign was executed, details of any delivery partners and evidence based results.

Event of the Year

Judges are looking to reward an outstanding event. This can be any kind of event including a product launch, conference, awards ceremony, seminar, large scale public event or press launch. Judges will want to see clear objectives, audience insight, budget details, demonstrations of innovative content and event execution and evidence based results.

Stunt of the Year

Judges are looking to reward an outstanding stunt. This can be any kind of stunt designed to attract the public’s attention. Judges will want to see clear objectives, audience insight, budget details, demonstrations of innovative content and execution and evidence based results.

Best Use of Research

This is an award to recognise an outstanding use of research to inform a PR campaign. Judges will be looking for customer / stakeholder insight and in-depth and innovative research.

Consumer PR Campaign of the Year

Judges are looking to recognise either a one-off or ongoing campaign which promotes products or services to the consumer market by companies, the public sector or charities. This could include a launch of a new product or service or PR for an established brand. Judges are looking for customer insight, clear objectives and evidence based results. If the campaign is part of a wider integrated campaign then entrants should clearly identify the role and overall contribution that PR played in the campaigns success.

Corporate Purpose Award

This award recognises a campaign or an organisation that has understood its role in creating a sustainable world though its actions and behaviour. This category will reward a campaign or organisation that has a stand out ethical approach to its business, society and the environment.

Best Use of Content

This award will be given for the most effective use of content. The objectives, strategy and method deployed should be clearly set out. Entry should include methods of how content was distributed, used to attract and retain audience and how the content is enhancing audience behaviour. Judges will also be looking for the creativeness and innovativeness of the distribution along with specific evaluation discussing engagement and customer retention.

Best Use of Creativity

This award will be given for the most effective use of creativity within a campaign. Please note this category will solely focus on the innovative and creativeness of the campaign. Judges will be looking for entries that outline the aim/s of the campaign, the inspiration, overall concept (visually and with text to support), innovative strategy from idea to execution, and managing any risk of the campaign.

B2B Campaign of the Year

Judges are looking to award the very best in business to business communications. This can be either an ongoing or one-off campaign. Entries can either relate to a specific business sector or the wider business community. Judges are looking for entries where the PR and communications strategy has had a significant effect and contribution to the brand / product / service objectives.

Financial Services Sector Campaign of the Year

Judges want to reward an outstanding PR campaign in the financial services sector, this can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can by entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

Global Public Relations Campaign of the Year

This award is made for an international public relations campaign covering at least 3 countries and a minimum of 2 global regions, either based in the UK or originating overseas, where public relations has played a strategic part, created excellent content and produced seamless activation. Entries can relate to one-off and on-going campaigns. For too long public relations has been shy about its budgets, its objectives and its capabilities. This category is for large, significant campaigns that have made a difference and are proud of it.

Healthcare / Pharma Campaign of the Year

Judges are seeking to reward an outstanding campaign in the healthcare and pharmaceuticals industry. In an area that is highly regulated these campaigns can be particularly challenging and judges will be looking for entries which demonstrate customer insight, clear objectives, effective use and understanding of channels, innovative execution and evidence based results.

Public Sector Campaign of the Year

This award will recognise and celebrate an outstanding, exemplary campaign, one-off or ongoing, delivered by or on behalf of a public sector organisation. Judges are looking for entries which demonstrate clear objectives, provide details of budgets, show innovative ideas and execution and can provide evidence based results and evaluation.

FMCG Marketing Communications Campaign of the Year

This award will recognise successful campaigns focused on non-durable goods such as soft drinks, toiletries, toys, processed foods, alcohol and cleaning products.

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year

This category is for campaigns covering healthcare products including skin care and all campaigns promoting fashion brands, clothing, footwear and grocery.

Automotive & Transport Marketing Communications Campaign of the Year

This award will recognise successful campaigns covering motor vehicles, services, in-car entertainment, fuel, tyres, dealers, distributors etc., as well as campaigns covering all forms of transportation.

Culture Media, Sport & Travel Marketing Communications Campaign of the Year

This category will award campaigns that cover the arts, cultural events, museums, music, sports, travel and leisure.

Not for Profit Campaign of the Year

This award will recognise an outstanding PR campaign which was successfully delivered by or on behalf of a charity or not for profit organisation. Judges want to see campaign objectives, budget, audience insight, innovative and inventive execution and evidence based results.

Media Relations Campaign of the Year

This award will recognise an exemplary media relations campaign, either one-off or ongoing that delivered exceptional results and coverage. Judges will be looking for clear evidence of strategy, creativity and effective execution.

Low Budget Campaign of the Year

This award will recognise an outstanding PR campaign which was successfully delivered within a budget of 20k or less. Judges want to see campaign objectives, budget (including a breakdown of staff / team costs) innovative and inventive execution and evidence based results.

Employee Engagement Campaign of the Year

This award will be presented to a one-off or ongoing employee engagement campaign that has informed or engaged employees in a successful and effective manner. Judges are looking for evidence of campaigns that can demonstrate improved engagement, positive action and / or change in behaviour.

Community Engagement Campaign of the Year

This award will be presented to a one-off or ongoing community engagement campaign that has informed or engaged a specific community in a successful and effective manner. Judges are looking for evidence of campaigns that can demonstrate improved engagement, positive action and / or change in behaviour.

Young Professional of the Year

This award will recognise the brightest and most promising PR communicator under 30 years old (on 10.01.2020) working in an agency. Entrants must include details of their career to date and the contribution they make to their organisation and the wider communications industry.

In-house Team of the Year (Private Sector)

Entries are welcomed from any in-house private sector in-house PR and Communications team. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the In-House Team of the Year. Please be sure to include a concise overview of the wider organisation, number of staff in your team and your budgets (including any consultancy support).

In-house Team of the Year (Public / Third Sector)

Entries are welcomed from any in-house public sector or charities in-house PR and Communications team. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the In-House Team of the Year. Please be sure to include a concise overview of the wider organisation, number of staff in your team and your budgets (including any consultancy support).

B2B PR Agency of the Year

Entries are welcomed from agencies or agency teams which specialise in B2B PR. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Consumer PR Agency of the Year

Entries are welcomed from agencies which specialise in consumer PR. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Integrated Agency of the Year

Entries are welcomed from agencies which specialise in integrated PR. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Technology Agency of the Year

Entries are welcomed from agencies which specialise in technology PR. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

New Agency of the Year

Entries are welcomed from agencies who started trading on or after 14 June 2018. Judges will be looking for clear agency objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your agency deserve to win the New Agency of the Year Award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Independent Agency of the Year

This category is open to any Independent consultancy, UK- or internationally-based. Judges will be looking for clear agency objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your agency deserve to win the Independent Agency of the Year Award. Please be sure to include a concise overview of the agency and its Independent values, number of staff, details of clients and turnover figures. For more information, please see the Judging Criteria.

Boutique Agency of the Year

An award to celebrate agencies with fees of:

• up to £1.5m for the North, Northern Ireland & Scotland

• up to £5m for London & the South including Midlands & Wales.

Judges will be looking for clear agency objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your agency deserve to win the Boutique Agency of the Year Award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

As with all team categories, judges will mark your entry against the following criteria; clients; staff; financial; and innovation. For more information, please see the Judging Criteria.

Mid-sized Agency of the Year

This category is open to any consultancy, whether multi-discipline or niche; UK- or internationally-based, with a PR fee income:

• between £1.5m - £3m for the North, Northern Ireland & Scotland

• between £5m - £8m for London & the South including Midlands & Wales.

Judges will be looking for clear agency objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your agency deserve to win the Mid-Sized Agency of the Year Award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. For more information, please see the Judging Criteria.

Large Agency of the Year

This category is open to any consultancy, whether multi-discipline or niche; UK- or internationally-based, with a PR fee income:

• £3m & over for the North, Northern Ireland & Scotland

• £8m & over for London & the South including Midlands & Wales.

Judges will be looking for clear agency objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your agency deserve to win the Large Agency of the Year Award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. For more information, please see the Judging Criteria.