The winners of the PRmoment Awards 2023

Do you want to know who the best is? Now you know...

Well done to everyone who was shortlisted for a PRmoment Award this year and a massive congratulations to all of you that won. Winning a PRmoment Award is really difficult, you should be incredibly proud of what you have achieved.

Thanks to our sponsors for their support, including our headline sponsor Opinium Research.

CAMPAIGN AWARDS

AUTOMOTIVE & TRANSPORT MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Gold Winner: Taylor Herring & easyJet holidays - Escape the UK

Taylor Herring helped easyJet holidays launch a 28-day ‘Escape the UK’ package, that was cheaper than the cost of living at home. Their rigorously stat-checked campaign saw the creation of a genuine holiday package – which sold out within 48 hours. It delivered widespread coverage, a much-needed talking point that wasn’t all doom and gloom, and an uplift to their client’s commercial website visits.

The judges said "Excellent, rounded campaign that achieved significant cut-through"

th

Finalists:

Good Relations and Powerscourt for Halfords - Motoring For Less
Hill+Knowlton Strategies + Honda - Everyday Adventures
Launch & Hyundai - Hotel Hyundai
Taylor Herring & easyJet holidays - Escape the UK
The Romans and Uber Eats - Sundown Spots
Tin Man & Virgin Atlantic - Flying the Flag for Inclusivity
Words + Pixels & Lime - The Helmet Hair Salon

B2B CAMPAIGN OF THE YEAR

Gold Winner: Cow & Construct - In Liz We Truss?

Days after Liz Truss and Kwasi Kwarteng dropped their catastrophic mini-budget, which sent the pound tumbling and mortgages rocketing, the Cow and Construct teams discussed a response.

Households and businesses were both fearful and furious. Could we create a game that had an educational benefit on coping with the economic fallout? We could, but we’d need help from an external expert for the game to be genuinely useful, which would take time and money. Instead, we decided to show the accessibility and versatility of Construct’s software to be satirical. As a small business in the B2B sector, we wanted to make a statement that channelled the public and business mood with a swipe that reflected the news agenda.

The judges said: "Lovely timely campaign on a shoestring budget, showing real creativity and driving some good business results."

cow

Finalists:

CommsCo & First AML - #LaunderingInLondon: Cleaning up the money laundering capital
Cow & Construct - In Liz We Truss?
Hard Numbers & Talkwalker - Brand Love 2022
MHP Group - E.ON, Green Means Go
Ogilvy PR UK – Inmarsat, What on Earth is the Value of Space
W Communications with Sarson’s - When The Chips Are Down
Wildfire and Bango - The App-ocalypse!
Zeno London & Zoom - Zoom Towns

BEST DIGITAL PR CAMPAIGN OF THE YEAR

Gold Winner: Fanclub PR - Emma, Shleep Sanctuary

Emma started life as a bed-in-a-box company, delivering quality mattresses in unfeasibly small packages direct to your door; a novel experience that has seen it quite literally expand across the globe.

Through the appliance of science, this contortionist of the bedding world has since gone on to become an expert in sleep employing some of the biggest brains in the business to create award-winning beds, mattresses, pillows, blankets and duvets designed for the perfect night’s shut-eye.

Emma is so confident in its ability that it now claims “Emma helps the world to awaken their best with the very best sleep”. And it is with that bold claim Fanclub's challenge was set to showcase Emma's range of products and platform how Emma helps people to awaken their best through its sleep (science) expertise.

The judges said "A creative idea well executed that achieved the objectives set. It's good to see some strong measurable results."

emma

Finalists:

72Point & Resuscitation Council UK - Restart a Heart
Fanclub PR - Emma, Shleep Sanctuary
Lemongrass Marketing - Motel One, “The most walkable cities in Europe”
One Green Bean - Pitch Perfect for Domino’s
Ready10 & VoucherCodes.co.uk - VoucherCodes on Tap: Driving high-quality backlinks
Screaming Frog & InsureMyTrip - Normalising Post-Pandemic Travel
Tank & Creditfix - Christmas Lights Calculator
Tin Man & Creative Content UK - Tackling the Personal Consequences of Piracy

BEST USE OF CONTENT

Gold Winner: Mischief (MHP Group) - Women's Aid, He's Coming Home

The Women’s Aid insight that instances of violence in existing domestic abuse relationships rise during major sporting events is not new. It’s a story that’s been heard before and one that’s been told before - through numerous successful and impactful campaigns. But that doesn’t mean it’s a story we should stop telling. If anything, it’s crucial that Women’s Aid only continues to build on the momentum around this narrative, and use innovative means to propel it further, and into new territories.

The creative execution ensured a known narrative was expressed in a new way. The media relations operation expertly repurposed data, successfully challenging media to revisit a topic they had ‘covered before’. The integrated channel strategy ensured that this wasn’t just a campaign that was seen but optimised to encourage action and support. Old insight; same ambitions, but new creative, integration and approach ensured new heights were reached.

The judges said "An incredibly powerful and chilling campaign that I remember well. Thought-provoking, you just cannot have an emotional response to it. Great to see it got drove the impact it deserved."

womens aid

Finalists:

Mischief (MHP Group) - Women's Aid, He's Coming Home
Premier & Art of London - Take A Moment
Ready10 & McDonald's - One's Lovin' It
SHOOK and The National Trust - The Forthlin Sessions, getting music back to the Birthplace of the Beatles
Taylor Herring & NatWest - Scammer House of Horrors
The Romans with OTO & Faithless - Insomnia: The Drop Off
Tin Man & Cadbury Fingers - Getting the Nation Talking... in BSL
Zeno London - Ofcom, OnlyNans

BEST USE OF CONTENT

Silver Winner: Ready10 & McDonald's - One's Lovin' It

“One’s lovin’ it” – Ready10’s creative response for McDonald’s sponsorship of the Platinum Jubilee Pageant – was a multi-channel campaign that cut through at one of the most cluttered PR times of the year. And it was that rarest of things: a PR idea that was picked up and pushed through the line across every channel from TV, to outdoor, to CRM, social, and in-store.

We watched as “One’s lovin’ it” built from humble beginnings into a multi-channel behemoth with eight agencies jumping on board to amplify it, making it one of the most impactful integrated marketing campaigns in the brand’s history.

The judges said "This one's lovin' it - particularly the focus on business / commercial outcomes. Very strong."

mcd

Finalists:

Mischief (MHP Group) - Women's Aid, He's Coming Home
Premier & Art of London - Take A Moment
Ready10 & McDonald's - One's Lovin' It
SHOOK and The National Trust - The Forthlin Sessions, getting music back to the Birthplace of the Beatles
Taylor Herring & NatWest - Scammer House of Horrors
The Romans with OTO & Faithless - Insomnia: The Drop Off
Tin Man & Cadbury Fingers - Getting the Nation Talking... in BSL
Zeno London - Ofcom, OnlyNans

BEST USE OF CREATIVITY

Gold Winner: CALM with Hope&Glory and adam&eveDDB - the Last Photo

We needed to make suicide and suicide prevention a national conversation again. We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM.

On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own life. There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”.

The judges said "A truly impressive campaign that stopped people in their tracks, created discussion and engagement about what suicide truly looks like. I also delivered accidentally great commercial results too."

calm

Finalists:

CALM with Hope&Glory and adam&eveDDB - the Last Photo
Cow, Intimina - Period Crunch
Here Be Dragons - Grenfell Platinum Jubilee Street Party
Mischief (MHP Group) - Women's Aid, He's Coming Home
Ogilvy PR UK & Relate - The Hornicultural Society
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
The Romans with OTO & Faithless - Insomnia: The Drop Off
Tin Man & Virgin Atlantic - Flying the Flag for Inclusivity

BEST USE OF CREATIVITY

Silver Winner: Cow, Intimina - Period Crunch

Intimina is a Swedish brand offering the first (and only) range of products dedicated to all aspects of women’s intimate health. Its mission: is to provide a comprehensive collection of products and information for women at every life stage, from the first period to beyond menopause. Introducing Period Crunch, the first menstrual-themed breakfast cereal, created to spark conversations about periods in the home.

The judges said "A strong campaign that really understood the need to get the conversation going and keep it going. Some great global results and tick for Piers Morgan outrage!"

period

Finalists:

CALM with Hope&Glory and adam&eveDDB - the Last Photo
Cow, Intimina - Period Crunch
Here Be Dragons - Grenfell Platinum Jubilee Street Party
Mischief (MHP Group) - Women's Aid, He's Coming Home
Ogilvy PR UK & Relate - The Hornicultural Society
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
The Romans with OTO & Faithless - Insomnia: The Drop Off
Tin Man & Virgin Atlantic - Flying the Flag for Inclusivity

BEST USE OF PLANNING, STRATEGY AND EVALUATION

Gold Winner: W Communications with Anthony Nolan – Opportunities To Save

For Anthony Nolan, W Communications transformed the complicated subject matter of blood cancer and stem cell donation into a bold, influencer-powered, creative campaign targeting this notoriously difficult audience.

Our ‘Opportunities to Save’ campaign increased average annual donation sign-ups of 16-18-year-olds by 25 per cent and saw up to 66 per cent of the population of people living with blood cancer given another chance at life.

The judges said "Purposeful mission set out from the beginning, clear target audience definition with clever planning on how and where to reach them, loads of creativity."

nolan

Finalists:

Grayling & Visa - Fraudulese
Mischief (MHP Group) - England & Wales Cricket Board, The Hundred
Ogilvy & Boots - Menopause Monologues Campaign
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
The Romans and Lidl - The Lidl Bear's Toy Bank
The Romans and Livi - Miss Diagnosed
W Communications with Anthony Nolan – Opportunities To Save
W Communications with Hellmann’s – On The Side Of Families

BEST USE OF PLANNING, STRATEGY AND EVALUATION

Silver Winner: The Romans and Lidl - The Lidl Bear's Toy Bank

Enter “Lidl Bear”.

The ad tells the story of a little girl whose favourite Lidl Christmas jumper gets shrunk in the wash. So, she tries it on to her favourite teddy and it fits perfectly. The teddy gets spotted in Lidl, people assume it’s Lidl’s newest brand mascot and the teddy gets sucked into a world of glamourous parties and the like.

The judges said "Fantastic story telling and great from start to finish. Strategic guidelines flow through to an amazing and emotional creative idea, followed up by results that demonstrate coverage return but most importantly consumer action."

Lidl

Finalists:

Grayling & Visa - Fraudulese
Mischief (MHP Group) - England & Wales Cricket Board, The Hundred
Ogilvy & Boots - Menopause Monologues Campaign
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
The Romans and Lidl - The Lidl Bear's Toy Bank
The Romans and Livi - Miss Diagnosed
W Communications with Anthony Nolan – Opportunities To Save
W Communications with Hellmann’s – On The Side Of Families

BEST USE OF RESEARCH

Gold Winner: Taylor Herring & easyJet holidays - Escape the UK

Taylor Herring helped easyJet holidays launch a 28 day ‘Escape the UK’ package, that was cheaper than the cost of living at home. Their rigorously stat-checked campaign saw the creation of a genuine holiday package – which sold out within 48 hours.

It delivered widespread coverage, a much-needed talking point that wasn’t all doom and gloom, and an uplift to their client’s commercial website visits.

The judges said "While it's a great piece of creative with stand-out results, what sets this apart is the deftness with which it navigated the public mood. It takes a delicate, serious subject and cannily turns it to a feel-good campaign delivering commercial advantage."

th

Finalists:

72Point, Essity - Changing Wombs
Golin, Asics - Mind Race
Lloyds Banking Group & Black Business Network - Black. British. In Business and Proud 2022 Report
Taylor Herring & easyJet holidays - Escape the UK
The Romans and Dove - Reclaiming School Picture Day
The Romans and Livi - Miss Diagnosed
WA Communications - Network & Making Ends Meet
Words + Pixels & Lime - Helmet Hair Salon

COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR

Gold Winner: Ogilvy PR UK & Relate - The Hornicultural Society

We wanted to drive conversation amongst the general public of sexual pleasure, health, and relationships in older people and establish Relate as the leading authoritative voice in this space. We needed to further breakdown taboos around sex in later life and raise awareness of rising rates in STIs in over 65s.

The judges said "Creative and fun way to make people talk and to raise awareness of what can be a difficult topic."

gardom

Finalists:

adidas and #Merky Foundation with Hope&Glory and The Midnight Club - Launching #Merky FC
Ogilvy PR UK & Relate - The Hornicultural Society
One Green Bean - Pitch Perfect for Domino’s
Tin Man & Creative Content UK - Tackling the Personal Consequences of Piracy
Virgin Media O2 with Hope&Glory, Missive and Broadcast Revolution - Creating the National Databank
W Communications with Anthony Nolan – Opportunities To Save
W Communications with Grow2Know – Hands Off The Mangrove
W Communications with Sarson’s - When The Chips Are Down

CONSUMER PR CAMPAIGN OF THE YEAR

Gold Winner: Tin Man & Virgin Atlantic - Flying the Flag for Inclusivity

To cement Virgin Atlantic’s position as the most inclusive airline, we listened to our people, ripped up the (Vivienne Westwood designed) uniform rule book and re-wrote its gender identity policy offering its people the option to choose the uniform they identified most with and introduced pronoun badges, gender neutral ticketing systems and inclusivity training for its people.

We announced it to the world with an inclusive, stylised fashion forward ‘runway on a runway’ content campaign, fronted by LGBTQ+ ally Michelle Visage, influencers, trans and non-binary pilots and crew, punchy media relations and a sprinkling of Virgin flair.

The judges said: "Well, this is a lovely campaign with a heart-warming impact."

virgin

Finalists:

Boldspace + Markettiers - XRAI Glass: Life, Subtitled
CALM with Hope&Glory and adam&eveDDB - the Last Photo
Golin, Asics - Dramatic Transformation
PrettyGreen & Hasbro - Play-Doh Parenting is Messy
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
Taylor Herring & Paddy Power - Crouchy Conducts the Classics
The Romans with OTO & Faithless - Insomnia: The Drop Off
Tin Man & Virgin Atlantic - Flying the Flag for Inclusivity

CONSUMER PR CAMPAIGN OF THE YEAR

Silver Winner: CALM with Hope&Glory and adam&eveDDB - the Last Photo

We needed to make suicide and suicide prevention a national conversation again. We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own life.

There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”.

The judges said "This campaign was so emotional, it struck a nerve with so many people. I remember the day it launched. Simple but so effective and emotive."

calm

Finalists:

Boldspace + Markettiers - XRAI Glass: Life, Subtitled
CALM with Hope&Glory and adam&eveDDB - the Last Photo
Golin, Asics - Dramatic Transformation
PrettyGreen & Hasbro - Play-Doh Parenting is Messy
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
Taylor Herring & Paddy Power - Crouchy Conducts the Classics
The Romans with OTO & Faithless - Insomnia: The Drop Off
Tin Man & Virgin Atlantic - Flying the Flag for Inclusivity

CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Gold Winner: Pangolin - Pepsi, Nutmeg Royale

Pepsi approached Pangolin to bring to life the brand’s new global positioning - Thirsty For More - through a disruptive football campaign that hijacked the “big sporting event” in 2022 (wonder what event that could be? 😉).

The result was an 8-week PR campaign that made Pepsi part of fan culture by leaning into the passions that we know football fans - and players - love to bring together: fashion, music, one-of-a-kind products and unexpected collaborations.

The judges said "Great creative extension to an ad that was as interesting as the ad itself."

pepsi

Finalists:

Grayling - B2022 Commonwealth Games Queen's Baton Relay, More Than A Baton
Pangolin - Pepsi, Nutmeg Royale
Ready10 for Paddy Power - SHEEP > LIONS
Seven Communications – Plum Guide & Tat Modern
Taylor Herring & Paddy Power - Crouchy Conducts the Classics
Taylor Herring & easyJet holidays - Escape the UK
Tin Man & Virgin Atlantic - Flying the Flag for Inclusivity
TUI UK - Find Your Happy with TUI BLUE
W Communications with Grow2Know – Hands Off The Mangrove

CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Silver Winner: Taylor Herring & easyJet holidays - Escape the UK

Taylor Herring helped easyJet holidays launch a 28 day ‘Escape the UK’ package, that was cheaper than the cost of living at home. Their rigorously stat-checked campaign saw the creation of a genuine holiday package – which sold out within 48 hours. It delivered wide-spread coverage, a much needed talking point that wasn’t all doom and gloom, and an uplift to their client’s commercial website visits.

The judges said "Strong campaign that required close interaction with client teams to deliver."

th

Finalists:

Grayling - B2022 Commonwealth Games Queen's Baton Relay, More Than A Baton
Pangolin - Pepsi, Nutmeg Royale
Ready10 for Paddy Power - SHEEP > LIONS
Seven Communications – Plum Guide & Tat Modern
Taylor Herring & Paddy Power - Crouchy Conducts the Classics
Taylor Herring & easyJet holidays - Escape the UK
Tin Man & Virgin Atlantic - Flying the Flag for Inclusivity
TUI UK - Find Your Happy with TUI BLUE
W Communications with Grow2Know – Hands Off The Mangrove

EMPLOYEE ENGAGEMENT CAMPAIGN OF THE YEAR

Gold Winner: BCW – Going Beyond at JLL

When JLL launched its employee recognition platform Going Beyond to 98,000 employees around the world in late 2021, it faced challenges of competing organisational priorities and initial limitations of the platform itself.

In June, JLL made it possible for employees to nominate each other for points that could be redeemed for prizes and donations. JLL brought in BCW to help relaunch and re-energise Going Beyond and inspire and excite colleagues about these new capabilities.

By taking a creative storytelling approach and celebrating recognition role models, we were able to exceed the targets set by engaging consistently across business units and geographies.

The judges said: "I really like how you discuss all the levels in your audience and the impact they need to have to make this a success. The results are fantastic and it's great how you tied employee engagement to overall business outcomes."

Finalists:

BCW – Going Beyond at JLL
Cirkle - Britvic, B-empowered
Finn Partners - British Arab Commercial Bank, BACB: A communications-led approach to employee engagement
Headland Consultancy & SAGA - Experience is Everything
One Green Bean - Pitch Perfect for Domino’s
Portland with AstraZeneca - Science Can
Satsuma Group & Anderson - The Hard Hat
The Romans and Uber Eats - Sundown Spots

ESG/PURPOSE CAMPAIGN OF THE YEAR

Gold Winner: BOLDT & N2 Applied - Sustainable Food Production Without Chemical Fertilisers, Or Farm Stink

If a cowpat is struck by lightning, a chemical reaction locks in methane and ammonia. By recreating that at scale to treat manure, agri-tech company N2 Applied has developed an on-farm machine that enables farmers to create their own sustainable fertiliser, which stands to break the world’s reliance on chemical fertilisers.

BOLDT launched this technology and has built credibility with politicians, farmers and food producers through media relations and political engagement. It is now being purchased and is central to a major Government food security review.

The judges said: "Fantastic campaign driving awareness and adoption of a technology that has huge potential."

boldt

Finalists:

adidas and #Merky Foundation with Hope&Glory and The Midnight Club - Launching #Merky FC
Apollo Strategic Communications - Chegg.org, The Varkey Foundation & Chegg.org Global Student Prize
BOLDT & N2 Applied - Sustainable Food Production Without Chemical Fertilisers, Or Farm Stink
Hanover Communications & Budweiser Brewing Group UK&I (BBG) – Chernigivske, cheers to the beer supporting Ukraine humanitarian relief
Ogilvy, Boots and The Hygiene Bank - Back to School
Pitch Marketing Group – EE, Dennis the Menace gets Phonesmart
Red Consultancy for Weleda - Get Dirty to Save Earth's Skin
Tin Man & Virgin Atlantic - Flying the Flag for Inclusivity
Zeno London - Lenovo, Work For Humankind

ESG/PURPOSE CAMPAIGN OF THE YEAR

Silver Winner: adidas and #Merky Foundation with Hope&Glory and The Midnight Club - Launching #Merky FC

#Merky FC: a partnership between adidas and Stormzy’s #Merky Foundation will see real change in representation off the pitch in the football industry.

The campaign achieved over 200 pieces of editorial coverage, including 30 pieces across national broadcast, print and online titles.

As a result, there were over 35,000 visits to the #Merky FC website in the first week of the campaign. There have been over 2,000 applications for the roles.

Almost half (46%) of the campaign’s Black and Mixed Heritage audiences were aware of the launch.

The judges said:"Creative campaign delivering impressive results."

merky

Finalists:

adidas and #Merky Foundation with Hope&Glory and The Midnight Club - Launching #Merky FC
Apollo Strategic Communications - Chegg.org, The Varkey Foundation & Chegg.org Global Student Prize
BOLDT & N2 Applied - Sustainable Food Production Without Chemical Fertilisers, Or Farm Stink
Hanover Communications & Budweiser Brewing Group UK&I (BBG) – Chernigivske, cheers to the beer supporting Ukraine humanitarian relief
Ogilvy, Boots and The Hygiene Bank - Back to School
Pitch Marketing Group – EE, Dennis the Menace gets Phonesmart
Red Consultancy for Weleda - Get Dirty to Save Earth's Skin
Tin Man & Virgin Atlantic - Flying the Flag for Inclusivity
Zeno London - Lenovo, Work For Humankind

EVENT OF THE YEAR (LIVE, VIRTUAL OR HYBRID)

Gold Winner: CALM with Hope&Glory and adam&eveDDB - the Last Photo

We needed to make suicide and suicide prevention a national conversation again. We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own life.

There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”.

The judges said "Heart-breaking and impactful campaign with a very well thought out PR strategy at the heart of it."

photo

Finalists:

CALM with Hope&Glory and adam&eveDDB - the Last Photo
Cow - Heineken Silver, Some Things Are Best Enjoyed IRL
Cow - Asda, The Baker's Dozen: The World's First Bread Based Tasting Menu
Portland with the Tessa Jowell Foundation - #TurnUpForTessa
Premier - Paramount+, The West End Takeover
PrettyGreen & Not On The High Street - The FML Store
W Communications with Grow2Know – Hands Off The Mangrove
W Communications with Papa John’s – Bigger Than The Superbowl For The Price of a Pizza

FINANCIAL SERVICES SECTOR CAMPAIGN OF THE YEAR

Gold Winner: Barclays & MHP Group – Transforming Britain’s Homes: Barclays Greener Home Reward

2022 saw a national effort to lower Britain’s energy use in the face of a supply crunch. Barclays launched a market-leading new product, which will ultimately drive a measurable reduction in carbon emissions by UK homes and assist Britain’s net zero transition.

Barclays’ communications team convinced the business to increase investment in the project 20x and launched the Greener Home Reward: £2,000 cashback for mortgage customers to make their homes more sustainable. We used behavioural science to overcome the key barrier to action, created a national conversation on retrofitting, and positioned Barclays as an innovative lender.

The judges said "Really strong results, great use of campaign elements to create a 360 campaign."

barclays

Finalists:

Barclays & MHP Group – The Financial Health of the Nation: The Barclays Consumer Spending Index
Barclays & MHP Group – Transforming Britain’s Homes: Barclays Greener Home Reward
Brands2Life & Experian - United for Financial Health - Getting Gen Z financially fit!
Folk & Loop - Newsjacking the energy crisis to help households save cash
Taylor Herring & NatWest - Scammer House of Horrors
Teamspirit - The Association of British Insurers & the Pensions and Lifetime Savings Association, Pay Your Pension Some Attention
The Academy, Zurich UK - Living Every Moment
Third City - Starling, Fantasy Football

FINANCIAL SERVICES SECTOR CAMPAIGN OF THE YEAR

Silver Winner: Brands2Life & Experian - United for Financial Health - Getting Gen Z financially fit!

Amidst a cost of living crisis, Experian explained why it’s important for the younger generation to control their finances and engage with their credit score. Its research proved 16 –25-year-olds had little interest in this topic, so Experian engaged them by tapping into the passion points of football and exercise and united cult football hero, Adebayo Akinfenwa with Young Money expert, Iona Bain.

The judges said "Strong insights and great choice of spokespeople. Loved seeing the direct impact of the integrated campaign, particularly the click-throughs to Experian following the BBC interview."

experian

Finalists:

Barclays & MHP Group – The Financial Health of the Nation: The Barclays Consumer Spending Index
Barclays & MHP Group – Transforming Britain’s Homes: Barclays Greener Home Reward
Brands2Life & Experian - United for Financial Health - Getting Gen Z financially fit!
Folk & Loop - Newsjacking the energy crisis to help households save cash
Taylor Herring & NatWest - Scammer House of Horrors
Teamspirit - The Association of British Insurers & the Pensions and Lifetime Savings Association, Pay Your Pension Some Attention
The Academy, Zurich UK - Living Every Moment
Third City - Starling, Fantasy Football

FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Gold Winner: Tin Man & Cadbury Fingers - Getting the Nation Talking... in BSL

‘The fear of missing out’ or FOMO, is a jokey phrase used so much in conversation it now appears in the Oxford English dictionary. However, for the deaf community, it’s no laughing matter. The frustration of missing out on conversations and human connections for this community is their daily reality.

Cadbury Fingers’ new ATL campaign called ‘Sign with Fingers Big and Small’, in partnership with the National Deaf Children’s Society, encouraged the nation to learn some British Sign Language to help include the deaf community in more precious shared moments. Our job was to amplify it through earned media.

The judges said "LOVE this campaign, so creative and so needed. Well done."

bsl

Finalists:

Cirkle - Birds Eye, All aBoard Shorts
One Green Bean – Lucy’s For Domino’s
Pangolin - Pepsi x Art of Football
Ready10 & McDonald's - One's Lovin' It
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
The Romans and Dove - Reclaiming School Picture Day
Tin Man & Cadbury Fingers - Getting the Nation Talking... in BSL
W Communications with Marmite – I’m Still Standing

HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Gold Winner: Clarion Communications - Aldi, Aldi's Next Big Thing

To promote Aldi as offering quality British products at great value and to attract new audiences, Aldi devised a search for upcoming British suppliers to apply to be stocked at the supermarket – and what better way to gain national traction than to take this to the small screen?

Working together with production company South Shore and Aldi’s internal communications team together they created Aldi’s Next Big Thing, which launched on Thursday 20th October and ran for 6 weeks every Thursday at 8 pm on Channel 4.

The result? 7.5 million viewers, 1,124 articles, and a series of sell-out British products.

The judges said "Great coup to get a whole show commissioned about a brand and its products."

aldi

Finalists:

adidas and #Merky Foundation with Hope&Glory and The Midnight Club - Launching #Merky FC
Cirkle - Birds Eye, All aBoard Shorts
Clarion Communications - Aldi, Aldi's Next Big Thing
Golin - Asics, Dramatic Transformation
Greggs & Primark with Hope&Glory and Drummond Central - A Tasty Collection
The Romans and Estrid - Human Renaissance
W Communications with Sarson’s – When The Chips Are Down
W Communications with Loctite – The World’s First Upcycled, Upcycling Store

HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR

Gold Winner: Cow, Intimina - The Wait

Given Intimina’s expertise in intimate health, it was keen to develop a purpose-led approach to normalise conversations that may otherwise be taboo or suppressed.

The brief was to identify and amplify a topic around women’s intimate health that is presently on the margins of mainstream discussion.

wait

Finalists:

72Point - Resuscitation Council UK - Restart a Heart
Cow, Intimina - Period Crunch
Cow, Intimina - The Wait
Golin - Nurofen, See my Pain
Good Relations for Initial Washroom Hygiene - Stalls For All
markettiers and Prostate Cancer UK - Find the 14,000 men
Ogilvy & Boots - Menopause Monologues Campaign
The Romans and Livi - Miss Diagnosed

INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR

Gold Winner: Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub

This entry tells the story of a campaign devised to ‘win the Christmas chocolate war’ featuring the most divisive chocolate in the Celebrations tub, the coconut-filled Bounty.

The results put other mega-budget Xmas ad campaigns in the shade, generating over 6,000 pieces of news and features worldwide and creating a national talking point during the key Christmas seasonal sales period.

The judges said: "Fantastic and fun campaign, superbly executed with demonstrable results - and a very well-written entry too."

bounty

Finalists:

CALM with Hope&Glory and adam&eveDDB - the Last Photo
Clarion Communications - Aldi, Aldi's Next Big Thing
Mischief (MHP Group) - Women's Aid, He's Coming Home
Ogilvy PR UK & Relate - The Hornicultural Society
Premier - Art of London, Take A Moment
Taylor Herring & easyJet holidays - Escape the UK
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
W Communications with Anthony Nolan – Opportunities To Save

INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR

Silver Winner: Mischief (MHP Group) - Women's Aid, He's Coming Home

The Women’s Aid insight that instances of violence in existing domestic abuse relationships rise during major sporting events is not new. It’s a story that’s been heard before and one that’s been told before - through numerous successful and impactful campaigns. But that doesn’t mean it’s a story we should stop telling. If anything, it’s crucial that Women’s Aid only continues to build on the momentum around this narrative, and use innovative means to propel it further, and into new territories.

The creative execution ensured a known narrative was expressed in a new way. The media relations operation expertly repurposed data, successfully challenging media to revisit a topic they had ‘covered before’. The integrated channel strategy ensured that this wasn’t just a campaign that was seen but optimised to encourage action and support. Old insight; same ambitions, but new creative, integration and approach ensured new heights were reached.

The judges said: "A really authentic and powerful campaign. Amongst the noise of the cup, incredible to get the salience and cut through to such an important & sadly prevalent issue."

world cup

Finalists:

CALM with Hope&Glory and adam&eveDDB - the Last Photo
Clarion Communications - Aldi, Aldi's Next Big Thing
Mischief (MHP Group) - Women's Aid, He's Coming Home
Ogilvy PR UK & Relate - The Hornicultural Society
Premier - Art of London, Take A Moment
Taylor Herring & easyJet holidays - Escape the UK
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
W Communications with Anthony Nolan – Opportunities To Save

INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR

Bronze Winner: Clarion Communications - Aldi, Aldi's Next Big Thing

To promote Aldi as offering quality British products at great value and to attract new audiences, Aldi devised a search for upcoming British suppliers to apply to be stocked at the supermarket – and what better way to gain national traction than to take this to the small screen?

Working with production company South Shore and Aldi’s internal communications team, together we created Aldi’s Next Big Thing, which launched on Thursday 20th October and ran for 6 weeks every Thursday at 8 pm on Channel 4.

The result? 7.5 million viewers, 1,124 articles, and a series of sell-out British products.

The judges said: "Great to see a brand & PR Team building on their 2021 work, which shows a shared insight and understanding of business, market landscape & their consumer."

aldi

Finalists:

CALM with Hope&Glory and adam&eveDDB - the Last Photo
Clarion Communications - Aldi, Aldi's Next Big Thing
Mischief (MHP Group) - Women's Aid, He's Coming Home
Ogilvy PR UK & Relate - The Hornicultural Society
Premier - Art of London, Take A Moment
Taylor Herring & easyJet holidays - Escape the UK
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
W Communications with Anthony Nolan – Opportunities To Save

LOW BUDGET CAMPAIGN OF THE YEAR

Gold Winner: Taylor Herring & easyJet holidays - Escape the UK

Taylor Herring helped easyJet holidays launch a 28-day ‘Escape the UK’ package, that was cheaper than the cost of living at home. Their rigorously stat-checked campaign saw the creation of a genuine holiday package – which sold out within 48 hours. It delivered widespread coverage, a much-needed talking point that wasn’t all doom and gloom, and an uplift to their client’s commercial website visits.

The judges said "An epic way of capturing the UK mood!"

tik tok

Finalists:

Cow - Missing People with Search Dog Heroes, Chien - The Personal Fragrance from Tanya Bardsley
Fanclub PR - Emma, Shleep Sanctuary
Here Be Dragons - Grenfell Platinum Jubilee Street Party
Stripe Communications - LEGOLAND Windsor Resort & Miniland For Sale
Taylor Herring & easyJet holidays - Escape the UK
W Communications with Papa John’s – Bigger Than The Superbowl For The Price of a Pizza
W Communications with Marmite – I’m Still Standing
Words + Pixels & Lime - The Helmet Hair Salon

LOW BUDGET CAMPAIGN OF THE YEAR

Silver Winner: Fanclub PR - Emma, Shleep Sanctuary

Emma started life as a bed-in-a-box company, delivering quality mattresses in unfeasibly small packages direct to your door; a novel experience that has seen it quite literally expand across the globe.

Through the appliance of science, this contortionist of the bedding world has since gone on to become an expert in sleep employing some of the biggest brains in the business to create award-winning beds, mattresses, pillows, blankets and duvets designed for the perfect night’s shut-eye.

Emma is so confident in its ability that it now claims “Emma helps the world to awaken their best with the very best sleep”. And it is with that bold claim Fanclub's challenge was set to showcase Emma's range of products and platform and how Emma helps people to awaken their best through its sleep (science) expertise.

The judges said: "The simplest ideas go all the way!"

emma

Finalists:

Cow - Missing People with Search Dog Heroes, Chien - The Personal Fragrance from Tanya Bardsley
Fanclub PR - Emma, Shleep Sanctuary
Here Be Dragons - Grenfell Platinum Jubilee Street Party
Stripe Communications - LEGOLAND Windsor Resort & Miniland For Sale
Taylor Herring & easyJet holidays - Escape the UK
W Communications with Papa John’s – Bigger Than The Superbowl For The Price of a Pizza
W Communications with Marmite – I’m Still Standing
Words + Pixels & Lime - The Helmet Hair Salon

MEDIA RELATIONS CAMPAIGN OF THE YEAR

Gold Winner: Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub

This entry tells the story of a campaign devised to ‘win the Christmas chocolate war’ featuring the most divisive chocolate in the Celebrations tub, the coconut-filled Bounty. The work was described by PR Week as ‘a masterpiece of earned media creativity’ and the results put other mega budget Xmas ad campaigns in the shade, generating over 6,000 pieces of news and features worldwide and creating a national talking point during the key Christmas seasonal sales period.

The judges said "Innovative campaign - with a playful, integrated strategy across PR, instore and social. The results speak for themselves in the high impact debate that they have created through influencers, media, the audience - and even the prime minister."

bounty

Finalists:

CALM with Hope&Glory and adam&eveDDB: the Last Photo
Greggs x Primark with Hope&Glory and Drummond Central - A Tasty Collection
Hound & NAAMA Studios - Yeezy Come, Yeezy Go
Mischief (MHP Group) - Ocado, Nigella Loves Ocado
Mischief (MHP Group) - Women's Aid, He's Coming Home
Taylor Herring & easyJet holidays - Escape the UK
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
The Romans and Lidl - The Lidl Bear's Toy Bank

MEDIA RELATIONS CAMPAIGN OF THE YEAR

Silver Winner: CALM with Hope&Glory and adam&eveDDB: the Last Photo

We needed to make suicide and suicide prevention a national conversation again. We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own life.

There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”.

The judges said: "Beautiful campaign, so powerful and touching - this stayed with me."

photo

Finalists:

CALM with Hope&Glory and adam&eveDDB: the Last Photo
Greggs x Primark with Hope&Glory and Drummond Central - A Tasty Collection
Hound & NAAMA Studios - Yeezy Come, Yeezy Go
Mischief (MHP Group) - Ocado, Nigella Loves Ocado
Mischief (MHP Group) - Women's Aid, He's Coming Home
Taylor Herring & easyJet holidays - Escape the UK
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
The Romans and Lidl - The Lidl Bear's Toy Bank

NOT FOR PROFIT CAMPAIGN OF THE YEAR

Gold Winner: CALM with Hope&Glory and adam&eveDDB - the Last Photo

We needed to make suicide and suicide prevention a national conversation again. We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own life.

There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”.

The judges said: "Gut punching creative, outstanding media strategy, strong impact results."

photo

Finalists:

CALM with Hope&Glory and adam&eveDDB - the Last Photo
Cow - Missing People with Search Dog Heroes, Chien - The Personal Fragrance from Tanya Bardsley
Kindred, for Gas Safe Register - House Whispers: if your home could talk, what would it say?
Electrical Safety First - Don't Be Next
Ogilvy PR UK & Relate - The Hornicultural Society
Red Consultancy for Centrepoint - #NotComingHome
SHOOK and The National Trust - The Forthlin Sessions, getting music back to the Birthplace of the Beatles
W Communications with Anthony Nolan – Opportunities To Save

PUBLIC SECTOR CAMPAIGN OF THE YEAR

Gold Winner: Universities UK International's #TwinForHope campaign (with partners Cormack Consulting Group and Waterfall)

After seeing the devastation inflicted on universities by the Russian invasion of Ukraine, Universities UK International – a sector body representing 140 UK universities – helped develop twinning partnerships between UK and Ukrainian institutions, to provide vital sector support.

We developed a rallying cry, the #TwinForHope campaign, to tell and celebrate the story of the initiative, inspire more universities to join, attract funding and improve the UK public’s perceptions of UK universities along the way. This multi-channel PR and communications campaign exceeded all of its objectives, delivering 100 partnerships, £5m of funding, and a 36% uplift in positive public perceptions towards UK universities.

The judges said "Highly visual, complexity managed well across a huge number of university groups, strong toolkit approach. Clear results via funding secured. Impressive level of evaluation."

twin

Finalists:

National Institute for Health and Care Research - The TrialBlazers
Ogilvy PR UK - Mayor of London, Have a Word
Transport for London - Launching the Elizabeth line - Transforming transport in London
Third City - AHDB, Iron Women
Universities UK International's #TwinForHope campaign (with partners Cormack Consulting Group and Waterfall)

SOCIAL MEDIA CAMPAIGN OF THE YEAR

Gold Winner: Zeno London - Ofcom, OnlyNans

70% of UK 13 to 24-year-olds* have seen harmful content on social media in the past three months, but few report it and most scroll on by. This desensitisation leads to the acceptance that social media platforms are places ‘where negative stuff just happens’. And the cycle of harm continues.

As the regulator for UK-based video-sharing platforms, Ofcom has the mandate to police the platforms, but regulation in isolation is not enough, so we launched a social-first campaign with TikTok sensation Lewis Leigh – Only Nans – to encourage young people to report harmful content when they see it online.

The judges said "All round loved it. Rigour in insight, brilliant creative that aligned squarely with the strategy, and really well executed."

nan

Finalists:

M&S Food – This Is Not Just Any Christmas Song
Mischief (MHP Group) - Just Eat, Deli-VAR-y
One Green Bean - Pitch Perfect for Domino’s
Richmond & Towers - Alpro, RoyalTEA
Sunny Side Up & Berry Gardens - Black is the new Blue
Tin Man & Creative Content UK - Tackling the Personal Consequences of Piracy
Tin Man & Cadbury Fingers - Getting the Nation Talking... in BSL
Zeno London - Ofcom, OnlyNans

SOCIAL MEDIA CAMPAIGN OF THE YEAR

Silver Winner: One Green Bean - Pitch Perfect for Domino’s

One Green Bean were tasked with delivering a national recruitment campaign to fill 10,000+ vacancies ahead of a peak period around the 2022 World Cup and Christmas holidays - showcasing the fun, flexible and energetic nature of Domino's stores.

The judges said "Solid campaign strategy to reach their audience of potential candidates. Simple, smart and well executed, with strong results."

Finalists:

M&S Food – This Is Not Just Any Christmas Song
Mischief (MHP Group) - Just Eat, Deli-VAR-y
One Green Bean - Pitch Perfect for Domino’s
Richmond & Towers - Alpro, RoyalTEA
Sunny Side Up & Berry Gardens - Black is the new Blue
Tin Man & Creative Content UK - Tackling the Personal Consequences of Piracy
Tin Man & Cadbury Fingers - Getting the Nation Talking... in BSL
Zeno London - Ofcom, OnlyNans

STUNT OF THE YEAR

Gold Winner: Here Be Dragons - Grenfell Platinum Jubilee Street Party

On June 14th 2017 the UK experienced one of the biggest tragedies in recent years. 72 innocent people died in a fire that shouldn’t have happened. 5 years later no one has been arrested.

At a time when communities were coming together across the country, we held a street party in the shadow of Grenfell Tower. A table was laid with 72 plates and chairs, but no guests. Each place setting carried the name of a victim of the tragedy. The harrowing image of an empty street party table will forever live in the memory of those who see it.

The judges said "Simple, powerful, emotional - brilliant."

street party

Finalists:

CALM with Hope&Glory and adam&eveDDB - the Last Photo
Here Be Dragons - Grenfell Platinum Jubilee Street Party
One Green Bean – Lucy’s For Domino’s
Ready10 for Paddy Power - SHEEP > LIONS
Screaming Frog & Wholesale Clearance UK - Celebrating the Platinum Jubbly
Seven Communications – Plum Guide & Tat Modern
Taylor Herring & Mars Wrigley - The No-Bounty Celebrations Tub
The Romans and Duolingo - Translated Into Tartan

TECHNOLOGY PR CAMPAIGN OF THE YEAR

Gold Winner: Taylor Herring & Samsung Solve For Tomorrow - 'Art Imitating Life'

By digitally reworking iconic artworks to depict societal problems in 2022, we inspired a Gen Z audience to take action and enter Samsung’s Solve for Tomorrow Competition, a global initiative that challenges people to come up with technology-based solutions to pressing social and environmental issues.

The campaign achieved 127 articles with an estimated reach of 20.7 million just in time for COP27. More importantly, Samsung was able to galvanise young people to engage with key global issues via a suite of compelling pictures that said so much more than words....

The judges said: "Tricky brief which took a very creative approach."

samsung

Finalists:

Boldspace & Markettiers - XRAI Glass: Life, Subtitled
Cow - Construct, In Liz We Truss?
Pitch Marketing Group – EE, Dennis the Menace gets Phonesmart
Taylor Herring & Samsung Solve For Tomorrow - 'Art Imitating Life'
Tin Man & Vodafone - The 5G Christmas Carol
Virgin Media O2 with Hope&Glory, Missive and Broadcast Revolution - Creating the National Databank
Zeno London & Zoom - Zoom Towns
Zeno London - Lenovo, Work For Humankind

YOUNG PROFESSIONAL OF THE YEAR

Gold Winner: Sandy Downs, Teamspirit

Sandy has progressed in just five years from Account Executive to Senior Account Director and Teamspirit’s inaugural Head of DE&I. She is an exceptional client consultant, putting their needs first while remaining commercially minded.

As Head of DE&I she has launched four affinity networks, taken on and run Teamspirit’s first DE&I pro bono client in City Hive, and won awards for the leadership role she has taken in the agency and the industry. She's a true diversity champion.

The judges said: "Sandy combines stellar results and assured comms knowledge with a passion and drive to not only surpass briefs but smash them. And she goes beyond the day-to-day to champion DE&I consistently. She's a shining example for all of us."

Finalists:

Abigail Carrigan - R. Agency
Amandeep Turna - Harvard
Fiona Baird - BCW
Jess O’Donohoe - W Communications
Katie Gabriel - Instinctif Partners
Natacha Salgado - Ranieri Agency
Paige Hiley - Hotwire
Sandy Downs - Teamspirit

B2B PR AGENCY OF THE YEAR

Gold Winner: CCgroup

CCgoup is a B2B technology PR, AR and marketing consultancy specialising in mobile & telecoms, fintech, enterprise tech, deep tech and cybersecurity. CEO Richard Fogg and COO Paul Nolan led an MBO in 2012 and reinvigorated the 30-year-old agency.

The judges said "Great to see strong results linked to clear objectives. An impressive year where client success drove business growth which supported people investment. Lots to be proud of here for this agency."

logo

Finalists:

Aspectus Group
Brands2Life
CCgroup
MikeWorldWide
Missive
The Digital Voice - B2B Adtech PR Agency
Transform Communications
With

BEST APPROACH TO DIVERSITY & INCLUSION IN PR

Gold Winner: Full Fat

Fundamental to its approach is that the agency’s DEI work will never be ‘finished’ and it is always looking for ways to innovate and evolve its approach. In the last few years, it has seen the impact of its approach on the team including diversity, well-being, culture and creativity. This is in addition to the work it does externally through a pro bono scheme and volunteering work.

The judges said: "Excellent leadership that identifies challenges facing the organisation and tackles it head-on. Congratulations on taking on major issues such as pay gaps and staff engagement during the pandemic, the results speak for themselves!"

full fat

Finalists:

Brands2Life
CCgroup
Current Global
Folk
Full Fat
Ketchum UK
Teamspirit
TransMission PR

BEST DIVERSITY AND INCLUSION INITIATIVE SPECIAL AWARD

Gold Winner: Current Global

Over 15% of the world’s population has a sight, hearing or cognitive disability preventing them from fully understanding our clients’ communications. That’s over 1 billion people representing $8 trillion of buying power – a significant slice of the population to exclude if we don’t consider their needs.

An audit of agency websites, social content and media coverage, showed no one was discussing accessibility within the communications industry. Accessible by Design is Current Global's answer. It serves an important social purpose and is making a real difference in the inclusivity of content and how people with disabilities experience brands.

The judges said: "Incredibly thoughtful and inclusive campaign that begins with the agency - brilliantly done! Strong insights too that are people-focused and show the business benefits of being inclusive too."

cg

Finalists:

Brands2Life
CCgroup
Current Global
Folk
Full Fat
Ketchum UK
Teamspirit
TransMission PR

BOUTIQUE AGENCY OF THE YEAR

Gold Winner: Fanclub PR

As an agency, our objective is to build a club of communications professionals that unites the best talent to create positive impacts for people and the planet.

The judges said "Fanclub consistently punches way above its weight plus it has a strong grip on its values which is not always seen in the industry today. Its awards are outstanding and richly deserved."

mount

Finalists:

Fanclub PR
Hard Numbers
Ready10
Sunny Side Up
The Digital Voice
The PR Network
Tin Man
Words + Pixels

CONSUMER PR AGENCY OF THE YEAR

Gold Winner: Hope&Glory

Hope&Glory’s purpose is simple (if ambitious): to be The Most Admired UK PR Agency. They want to be a great place to work that also creates great work. Offering outstanding client results without being a sweatshop and remarkably happy teams without being a country club!

"We have a team that seeks to create work that earns attention: delivering impactful consumer brand campaigns. That has always been our raison d’etre and there was no letting up in 2022."

hg

Finalists:

COW
Hope&Glory
Ketchum UK
Ready10
Taylor Herring
The Romans
Tin Man
W Communications

ESG CONSULTANCY OF THE YEAR

Gold Winner: Third City

From attaining B Corp status, to implementing its ‘work from anywhere’ policy, to winning multiple ESG Awards - 2022 was a strong year for Third City.

"It’s our belief that the future of business lies in balancing profit with purpose, and so, as we move into 2023, we continue to place as much emphasis on supporting our people and wider community as we do our clients through our pro bono work, innovative training and culture programmes, and our commitment to improving the industry."

The judges said "Strong demonstration of environmental-purpose driven campaigns, pro bono work, training and culture programmes."

third city

Finalists:

Brands2Life
Kindred
Social Invest
The Tilton Consultancy
Third City

IN-HOUSE TEAM OF THE YEAR

Gold Winner: M&S Food Product PR Team

This is not just any In-House PR Team - this is the M&S Food In-House PR Team...

Unlike many retailers, all national M&S Food PR is run in-house by a skilled team of 11.

The judges said "Strong, hands-on in-house team that is at the coalface of doing the work. Loved how the voice of employees was built into the work."

marks

Finalists:

Battersea Power Station Development Company Communications Team
London Luton Airport Communications Team
M&S Food Product PR Team
Virgin Media O2's Corporate Affairs team
OVO's Corporate Affairs team
Skyscanner
Boots In-House PR Team
TUI UK PR Team

IN-HOUSE TEAM OF THE YEAR

Silver Winner: Virgin Media O2's Corporate Affairs team

When O2 and Virgin Media merged in 2021, we pledged to become the UK’s Connectivity Champion, challenging the single converged incumbent. We succeeded quickly, launching our first converged product for mobile and broadband – Volt - merely weeks after the transaction was completed.

Finalists:

Battersea Power Station Development Company Communications Team
London Luton Airport Communications Team
M&S Food Product PR Team
Virgin Media O2's Corporate Affairs team
OVO's Corporate Affairs team
Skyscanner
Boots In-House PR Team
TUI UK PR Team

INDEPENDENT AGENCY OF THE YEAR

Gold Winner: Battenhall

Battenhall is a communications agency for the social media age. It celebrated its tenth year with record-breaking growth of over £2m, and developed new services and ways of working that address the challenges brands face.

International expansion saw it win new clients in FMCG and sports, and hire staff in Asia, North America and Latin America – all driven by its specialists that put innovation first. It doubled down on D&I through a recruitment drive and internship scheme, created a new content team that streamlined our work, and continued to give its employees total flexible working.

The judges said: "You know what you do well, you tell us what you do well and you should be recognised for what you do well."

bhall

Finalists:

Battenhall
Brands2Life
CCgroup
Hope&Glory
Ready10
SHOOK
Swipe Right PR
WA Communications

INDEPENDENT AGENCY OF THE YEAR

Silver Winner: Hope&Glory

Hope&Glory’s purpose is simple (if ambitious): to be The Most Admired UK PR Agency. It wants to be a great place to work that also creates great work – creating outstanding client results without being a sweatshop; remarkably happy teams without being a country club.

Hope&Glory have a team that seeks to create work that earns attention: delivering impactful consumer brand campaigns.

The judges said: "Outstanding work that any agency would be envious of."

g

Finalists:

Battenhall
Brands2Life
CCgroup
Hope&Glory
Ready10
SHOOK
Swipe Right PR
WA Communications

INTEGRATED AGENCY OF THE YEAR

Gold Winner: Brands2Life

Not many agencies grow +40% in two years after twenty two years in business, but that’s what Brands2Life did in 2022.

The judges said "Impressive growth figures and I love how supporting employees with their wellness is the number one objective."

b2l

Finalists:

Boldspace
Brands2Life
Hope&Glory
Taylor Herring
Teamspirit
The Romans
Tin Man
W Communications

LARGE AGENCY OF THE YEAR

Gold Winner: Brands2Life

Not many agencies grow +40% in two years after twenty two years in business, but that’s what Brands2Life did in 2022.

The judges said "Amazing year for this agency. So many positives but the focus on its people really stands out."

bl2

Finalists:

Battenhall
Brands2Life
Cirkle
Hope&Glory
Ketchum UK
Porter Novelli
The Romans
W Communications

NEW AGENCY OF THE YEAR

Gold Winner: 3THINKRS

Reinventing how we work, learn and enjoy agency life.

The judges said "Impressive results in a short space of time. I particularly like that this agency includes an older person amongst its workforce."

3thinkrs

Finalists:

3THINKRS
Espresso
Hound
Satsuma Group
The Flywheelers
The Tilton Consultancy

TECHNOLOGY AGENCY OF THE YEAR

Gold Winner: CCgroup

In 2021 we launched new cybersecurity and marketing services divisions, won work from some prestigious tech brands and grew fees by 31%. How do you follow that? We’d planned for a year of modest growth to enable us to double-down on our team and refresh our strategic plan.

The judges said "Great achievements, and I really like how you've tied them back to your objectives. Absolutely brilliant approach to DEI too."

logo

Finalists:

AxiCom
Babel PR
Brands2Life
CCgroup
Clarity Global
Hard Numbers
Missive
PAN Communications
The Hoffman Agency

TECHNOLOGY AGENCY OF THE YEAR

Silver Winner: Brands2Life

Not many agencies grow +40% in two years after twenty two years in business, but that’s what Brands2Life did in 2022.

The judges said "An amazingly successful year - well done!"

b2l

Finalists:

AxiCom
Babel PR
Brands2Life
CCgroup
Clarity Global
Hard Numbers
Missive
PAN Communications
The Hoffman Agency