The PRmoment Awards Shortlist 2025

Cubaka, Avanti West Coast & Safety Thirst - How beer made rail travel safer
Hope&Glory & Uber - Go Anywhere
Ready10 & Lime - Ride-thru Bakery
SHOOK & Govia Thameslink Railway - Sunnies and Shock Tactics
Taylor Herring & easyJet - Best Seat on the Plane - The Talking Billboard
The Romans & Lidl - Freeway on the Freeway
W Communications & Endura - A Forgotten Legend
Words + Pixels & Lime - Changing Spaces

Broadcast Revolution & The Salon Employers Association - Bringing the Alan Bates Model to Salon Owners
Fight or Flight & Medius - Big Hero Snitch
Frank PR & Riverford Organic - Farmers Against Farmwashing
Golin & ASICS - Desk Break
Say Communications & Gigamon - Hybrid Cloud Security: Closing the Cybersecurity Preparedness Gap
Spark Comms & Quadient - 'Exposing the Rising Tide of Porch Piracy'
The Romans & Heineken SmartDispense - Ross Kemp Behind Bars
With & ZigZag - ‘Get Real About Returns’

Bottle & Harringtons - Paws in the City
Brands2Life & The Bingo Association - The Mystery of the Bingo Caller for National Bingo Week
Golin & ASICS - 15 Minute Weight Loss
Propellernet & CV Villas - Driving Huge Online Visibility Gains with The World’s Bluest Water
Screaming Frog & Good Travel Management - Overtaking the competition by combining creative storytelling and SEO insight
Screaming Frog & InsureMyTrip - Inspiring travel PR boosts organic purchases by 123%
The 10 Group & Confused.com - The Passport Checker

Antidote Communications & Royal Academy of Engineering - “Meet Lady Rachel MacRobert”
Good Relations & Starling Bank - Safe Phrases
W Communications & George Georgiou - Acid House Heritage
Zeno London & Lenovo - Alzheimer's Intelligence
Zeno London & Lenovo - Meet Your Digital Self

Golin & ASICS - Desk Break
Hope&Glory, Drummond Central & Greggs - Nigella meets Greggs
Mischief & The LEGO Group - Message to Space
Pangolin & Wieden+Kennedy, Malibu - Don't Drink and Dive
SHOOK & Material Focus - Britain's Biggest Fraudster Cashes-In
Splendid Communications & Movember - All Mos Save Lives
The Romans & OnePlus - Made of Metal
Third City & ABI & PLSA, on behalf on the pensions industry - Face Forward

Frank PR & Riverford Organic - Farmers Against Farmwashing
Golin & Specsavers - The Misheard Manifesto
Hope&Glory, Drummond Central & Greggs - Nigella meets Greggs
Pangolin & Frank’s Red Hot Sauce - The Flager
Pretty Green & Bupa - Bupa Picture of Health
SPECTACLE, Sela & Newcastle United - Unsilence The Crowd
The Romans & OnePlus - Made of Metal
Third City & ABI & PLSA, on behalf on the pensions industry - Face Forward

Broadcast Revolution & The Salon Employers Association - Bringing the Alan Bates Model to Salon Owners
Fight or Flight & DrDoctor - The DNA Problem
Fight or Flight & Frontify - Spot the Brand
Fight or Flight & Medius - Big Hero Snitch
Sunny Side Up & New Covent Garden Market - Food for Discerning Diners
The Romans & Heineken SmartDispense - Ross Kemp Behind Bars

Golin & ASICS - Desk Break
Here Be Dragons & Greggs - Baked in Gold
Hope&Glory & The V&A - If You're Into It, It's In the V&A
One Green Bean & Domino's - Heatsuit
Pangolin & Wieden+Kennedy, Malibu - Don't Drink and Dive
Red Consultancy & Seen Presents for McDonald's UK & I - The McDonald's Best Burger Sensoriummm
Splendid Communications & Ginsters - The Farmonic Orchestra
W Communications & Laser Clinics - Crotch Circles

Bottle & Yutaka - #YutakaSushiMe
Burson & Bloo - The Great Loo Review
Golin & ASICS - 15 Minute Weight Loss
Mischief & Experian - Cost of Loving
Ogilvy PR & My Life My Say - You Already Vote So Vote
Playtime PR & WOW! Stuff - Aloha Real FX Stitch!
The Romans & Nationwide - Nationfried
TUI UK & Ireland - Accessible Holidays Influencer Campaign

Broadcast Revolution & The Salon Employers Association - Bringing the Alan Bates Model to Salon Owners
Full Fat & 1664 Blanc - Launch a super-premium beer into the market like no other beer before it…
Hope&Glory & Virgin Media O2 - Sun Screens
Kindred Agency & Gatsby Charitable Foundation - T-levels: One thing parents and teenagers can agree on
MHP Group & Intellectual Property Office - Fake Always Breaks
Mischief & Experian - Cost of Loving
W Communications & Camden Town Brewery - A Sauce Of Conversation
Zeno London & Lenovo - Meet Your Digital Self

Delphi & Netskope - Bringing Balance
Diffusion & Menzies - The Greatest Leap: Repositioning Menzies as a strategic advisor for ambitious mid-size firms
MHP Group & Intellectual Property Office - Fake Always Breaks
Red Consultancy & Uswitch - Death of the Phone Call
Teamspirit & Frontier Economics with Scottish Widows - Women and Retirement Report 2024
Third City & Curaleaf Clinic - What are you smoking?
Tin Man & Nice & Serious & Vodafone - The Rise of the Aggro-rithm
Words + Pixels & Lime - Changing Spaces

Broadcast Revolution & The Salon Employers Association - Bringing the Alan Bates Model to Salon Owners
Words + Pixels & Lime - Changing Spaces

90TEN, Ipsen UK & Prostate Cancer Research - Real Talk: It's Time To Get Real About Prostate Cancer
Paddy Power, PCUK - The Bigger 180!
Ready10 & Sky - The Tattooist of Auschwitz
SHOOK & Govia Thameslink Railway - Welcome to Bly-ton
SPECTACLE, Sela & Newcastle United - Unsilence the Crowd
Third City & Curaleaf Clinic - What are you smoking?
Tin Man & Cadbury Fingers - Trick or Treat: The BSL Edition
W Communications & CIF - Rebooting the Beautiful Game

Golin & ASICS - Desk Break
Here Be Dragons & Beavertown Brewery - Open Up
Hope&Glory, CALM & adam&eveDDB - Missed Birthdays
MHP Group & Barclays - Swiftonomics
Pangolin & Wieden+Kennedy, Malibu - Don't Drink and Dive
Ready10 & McDonald’s - The Meal
The Romans & Lidl - The Croissant Handbag
W Communications & Camden Town Brewery - A Sauce of Conversation

Golin & ASICS - Desk Break
Hope&Glory & The V&A - If You're Into It, It's In the V&A
One Green Bean & David Lloyd Clubs - Swim Suit
Pangolin & Frank’s Red Hot Sauce - The Flager
Premier & Studiocanal - Paddington Visits
SHOOK & Sorare - The Best Manager England Never Had
Taylor Herring & UKTV - UKTV Dinners
The Romans & Betway - #RoddickReturns

Golin & ASICS - Desk Break
Tin Man & Cadbury - Yours for 200 Years

Brands2Life & Experian - Run for your Money
DawBell & Gibson - Launching the Gibson Garage in London with rock royalty
Great Western Railway - Paddington In Peru Express
Hope&Glory, CALM & adam&eveDDB - Missed Birthdays
Klaxonn & Grand Designs Live - 25 Years of
Red Consultancy & Seen Presents for McDonald's UK & I - The McDonald's Best Burger Sensoriummm
The Romans & Nationwide - Nationfried
W Communications & Camden Town Brewery - A Sauce Of Conversation
Westminster City Council - 100 weddings: A Day to Remember

Cow & Hiscox - (Under)writer In Residence
Folk & Admiral - The Words to Live By Campaign
Golin & Simply Business - Bleak Friday
Good Relations & Starling Bank - Safe Phrases
Grayling, Fresh & Visa - Junior Chief Innovation Officer
MHP Group & Barclays - Swiftonomics
Mischief & Experian - Cost of Loving
Third City & ABI & PLSA, on behalf on the pensions industry - Face Forward

Bottle & Yutaka - #YutakaSushiMe
Frank PR & Estrella Galicia - Spanish Not Span-ish
Here Be Dragons & Beavertown Brewery - Open Up
Here Be Dragons & Greggs - Baked in Gold
Ogilvy PR & Cadbury - Cadbury Flake Bus
Ogilvy PR & Hellmann's - Hellmann’s & Chopova Lowena
Ready10 & McDonald’s - The Meal
Tin Man & Cheez-It - The Cheez-masons: Launching cult US snack brand Cheez-It in the UK

Broadcast Revolution & The Salon Employers Association - Bringing the Alan Bates Model to Salon Owners
Golin & ASICS - 15 Minute Weight Loss
Hope&Glory & Elvie - The Boob Tube
Hope&Glory, Drummond Central & Greggs - Nigella meets Greggs
The Romans & Lidl - The Croissant Handbag
Umpf & Clarks Village - Pawsome Pooch: Making Clarks Village the Top Dog for Outlet Shopping
Umpf & Clarks Village - The World’s Biggest Santa Skate
W Communications & Laser Clinics - Crotch Circles

90TEN, Ipsen UK & Prostate Cancer Research - Real Talk: It's Time To Get Real About Prostate Cancer
Golin & Specsavers - The Misheard Manifesto
Hope&Glory & Elvie - The Boob Tube
Missive & Micrima - Know your Density
Paddy Power & PCUK - The lifesaving Bigger 180 campaign!
Pretty Green & Bupa - Bupa Picture of Health
Third City & Curaleaf Clinic - What are you smoking?
Zeno London & Lenovo - Alzheimer's Intelligence

Hope&Glory, CALM & adam&eveDDB - Missed Birthdays
Hope&Glory, Drummond Central & Greggs - Nigella meets Greggs
Ogilvy PR & Mayor of London - Maaate
Pangolin & Wieden+Kennedy, Malibu - Don't Drink and Dive
Ready10 & McDonald’s - The Meal
Teamspirit & Bupa - Break through and be heard
The 10 Group & M&S - Panini football stickers for Eat Well, Play Well
Virgin Media O2, Missive & Broadcast Revolution - Find the Right Words

Earnies & Killed Women - Killed Here
Good Relations & Good Broadcast - The Holocaust Education Trust, Testimony 360
Hope&Glory & The V&A - If You're Into It, It's In the V&A
John Doe & Glasgow Clyde College - The Taylor Swift Masterclass
Klaxonn & Southampton International Boat Show - Chipwatch: keeping Britain's seaside chips safe with world's first Head of Seagull Security
PrettyGreen & PizzaExpress - Earn Your Stripes
Tin Man & Guide Dogs - The Mutt-ley Crew
Work & Class & The Big Issue Group - '12 Days of Homelessness'

Connect & BF Media & London Mathematical Society - The Glastonbury of Maths
Higginson Strategy & Women Against State Pension Inequality - Fair and Fast Compensation for WASPI Women
Hope&Glory & Chelsea FC Women - Sam-ford Bridge
Hope&Glory, CALM & adam&eveDDB - Missed Birthdays
MHP Group & Barclays - Swiftonomics
One Green Bean & Domino's - Heatsuit
W Communications & Balloon Museum - Making London's Balloon Museum Blow Up
Westminster City Council - 100 weddings: A Day to Remember

23red & This Girl Can - Let's Lift the Curfew
Clarion Communications & Wickes - Media Relations Campaign
Golin & The LEGO Group - Unidentified Playing Objects
Hope&Glory, Drummond Central & Greggs - Nigella meets Greggs
Ready10 & McDonald’s - The Meal
SPECTACLE, Sela & Newcastle United - Unsilence The Crowd
Splendid Communications & Ginsters - The Farmonic Orchestra
The Romans & Lidl - Freeway on the Freeway

Earnies & Killed Women - Killed Here
Fight or Flight & Revolt - The CPR Bra for St John Ambulance
Higginson Strategy & Women Against State Pension Inequality - Fair and Fast Compensation for WASPI Women
Hope&Glory, CALM & adam&eveDDB - Missed Birthdays
John Doe & Dignity in Dying - My Dying Wish
People Like Us, Worth Your While & new—land - Name The Bias
Taylor Herring & OddBalls - OddBalls on Westminster Bridge
Tin Man & Guide Dogs - The Mutt-ley Crew

23red & This Girl Can - Let's Lift the Curfew
Civil Aviation Authority - 'Know Before You Go'
Kindred, MoJ & HMPPS - Probation: Seeds of Change
MHP Group & Intellectual Property Office - Fake Always Breaks
Ogilvy PR & Mayor of London - Maaate
One Green Bean & Tourism Australia - The Good, The Bad & The Rugby
One Green Bean & Tourism Australia - Banter on the Bridge

8original & MurWalls - Taylor Swift at Wembley: Eras Tour 2024
Frank PR & Weetabix - Hot vs Cold
Golin & ASICS - Desk Break
SEC Newgate UK & NRS Healthcare - Walk Safe launch LinkedIn campaign
Taylor Herring & Aldi - Aldi VS Moschino, The Celery Bag
The Romans & Betway - #RoddickReturns

Golin & ASICS - Desk Break
Hope&Glory & Chelsea FC Women - Sam-ford Bridge
Hope&Glory & Elvie - The Boob Tube
Ready10 & McDonald’s - The Meal
SPECTACLE, Sela & Newcastle United - BMX 4 SALE
Splendid Communications & Ginsters - The Farmonic Orchestra
Taylor Herring & Sky Broadband - The Suga Broadband Babes
Words + Pixels & Lime - Changing Spaces

Axe + Saw & Spotify - The Centre: reclaiming the block
Earnies & Killed Women - Killed Here
Frank PR & Riverford Organic - Farmers Against Farmwashing
Here Be Dragons & Beavertown Brewery - Open Up
Pangolin & Wieden+Kennedy, Malibu - Don't Drink and Dive
Pretty Green & Bupa - Bupa Picture of Health
SPECTACLE, Sela x Newcastle United - Unsilence The Crowd
W Communications & CIF - Rebooting the Beautiful Game

Axicom & HONOR - ‘Magic’ Touch: Disrupting the foldable category
Hope&Glory & Elvie - The Boob Tube
Taylor Herring & Samsung: Fold Town – The Launch of the Samsung Galaxy Z Fold6 & Z Flip6
The Romans & OnePlus - Made of Metal
Virgin Media O2, faith & Broadcast Revolution - Daisy
WE Communications & Intel - Going for Gold: Delivering an AI-Powered Olympics
Zeno London & Dolby Atmos - Seven Sonic Wonders
Zeno London & Lenovo - Meet Your Digital Self

Jessica Riley - Teamspirit
Lianna McLean - Earnies
Lulu Carter - FieldHouse Associates
Mariam Kamel - Thinking Hat Media
Sara Haro Munoz - Ranieri Agency

Axicom
Babel PR
Hard Numbers
Nelson Bostock

Capture Communications
Hard Numbers
John Doe
Pangolin
Purpose Union
Ready10
The Flywheelers
Tin Man

Hope&Glory
Mischief
PrettyGreen
Ready10
Taylor Herring
The Romans
Tin Man
W Communications

Shepherd Neame
TUI UK & Ireland

Babel PR
Battenhall
Here Be Dragons
Hope&Glory
Kindred
Pangolin
Tin Man
W Communications

Hope&Glory
John Doe
Taylor Herring
Teamspirit
The Romans
W Communications

Battenhall
Havas Red
Hope&Glory
Taylor Herring
The Romans
W Communications

Lem-uhn
The Ripple Effect
Work & Class

Delphi
doubleshot
Earnies
Klaxonn
SourceCode Communications
Stakked
The Heard

Axicom
Babel PR
Harvard
Ranieri Agency
The Hoffman Agency, Europe
Wildfire
Words + Pixels