The PRmoment Awards Shortlist - North 2025

Congratulations to all those shortlisted for the PRmoment Awards North 2025. As ever, being shortlisted is an amazing achievement, you should be really proud! Tickets are now on sale for the awards ceremonies. The PRmoment Awards North take place on Thursday 3rd April at Manchester Hall, Manchester. You can purchase your tickets here.

Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.

You can view the PRmoment Awards Shortlist - South here.

Campaign Awards

B2B Campaign of the Year

Bottled Imagination & Bókun - First class tours, front page results
Cowshed & 'Cause for phs Group & Prostate Cancer UK - The BOG STANDARD
Definition & Benenden Health - Raising awareness of the UK’s Gender Health Gap
Prohibition PR & Potter Space - BIG Things in SMALL Boxes
Smoking Gun & ESP Play - The Play Gap Report

Best Digital PR Campaign of the Year

Bottled Imagination & Protein Works - Facts, Flavour, and Fresh New Headlines
Citypress & Sykes Holiday Cottages - A Rainy Day Guide to Seaside Towns
EssenceMediacom North & Absolute Collagen - Digital PR with Absolute Impact
IDHL & Dayinsure - Making Dayinsure the “Go To” for Temporary Car Insurance
Impression & Marmalade - Overcoming roadblocks: Highlighting the impact of the driving test backlog

Best Use of Celebrity

Brazen & Greene King – ‘It Rains, We Pour’
John Doe & Irn-Bru Xtra Limited Edition Flavours - Irn-Bru, A Cheeky Launch

Best Use of Content

British Geological Survey - Quake it off: Taylor Swift makes the earth move
GOLD79 & Cloud Nine - Temperature Calculator
Influential & North West Cancer Research - Remember when...
JBH & Preply - The UK Polite Cities Index
No Brainer Agency & Checkatrade - Raising the Roof on Trade Careers
Smoking Gun & Philips Home Living UK - A Social Media Transformation
Tangerine Communications & Specsavers - Best Worst Team
Umpf & Belling - A Recipe for Success

Best Use of Creativity - B2B

Cairn & InSinkErator - It's This Easy
Cowshed & 'Cause for phs Group & Prostate Cancer UK - The BOG STANDARD

Best Use of Creativity – Consumer

Bottled Imagination & MedExpress UK - Come On You Blues
Umpf & St David's Shopping Centre - Nessa’s Grand Arcade: A Crackin’ PR Activation
Umpf & Trinity Leeds - Football Fever Reaches New Heights With Glass Act

Best Use of Influencer Partnership(s)

Bloxham PR & Joules - Be A Good Sport
Refresh PR & Accoya - The Spirit of the Place

Best Use of Planning, Strategy and Evaluation

EssenceMediacom North & Absolute Collagen - Digital PR with Absolute Impact
Evergreen PR & The Sleep Charity - Dreaming of Change: A Manifesto for Sleep
Smoking Gun & Philips - Spicing Up The Airfryer Category
Tangerine Communications & Specsavers - Best Worst Team

Best Use of Research

IDHL & Canopy - Launching a New Rental Affordability Index
Influential & North West Cancer Research - Block the Sun, Not the Fun
Information Commissioner's Office - The Ripple Effect
Yasper - Putting Yasper’s brand at the heart of political debate

City & Corporate Communications

The winner of this category will be announced at the PRmoment Awards North ceremony.

Community Engagement Campaign of the Year

Be Broadcast, Weber Shandwick & Movember - Driving the UK’s First Men’s Health Strategy
GOLD79 & Agria Pet Insurance - The Agria Dog Walk 2024
GOLD79 & Pinter - Pinter Presents... International Back Yard Bar Awards 2024
Refresh PR & The CIPHE - Supporting the next generation of engineers
See Media & Leeds Federated Housing Association - Sugar Hill regeneration
The Cumberland Building Society & Intro PR - Kinder Kind of Kitchen for World Kindness Day
Tigerbond & Specsavers - Supporting Specsavers’ Football Memories

Consumer PR Campaign of the Year

John Doe & Irn-Bru Xtra Limited Edition Flavours - Irn-Bru, A Cheeky Launch
Perceptive Communicators & Lost Shore Surf Resort - Making Waves in UK Tourism
Smoking Gun & Alton Towers Resort - Nemesis Reborn: Back with a vengeance
Yorkshire Building Society - Helping first homes happen

Culture Media, Sport & Travel Marketing Communications Campaign of the Year

Aberfield Communications & Wakefield Council - Making 2024 Our Year for Wakefield
Bottled Imagination & Bókun
- First class tours, front page results
Catapult PR & Levens Hall & Gardens - Relaying the Topiary Message
'Cause & Cowshed for phs Group & Prostate Cancer UK - Back in the Game (The BOG STANDARD)
Cavendish & Special Olympics Ireland - So, you don't think I'm a real athlete?
Hatch & UK Sport - 'Find Your Greatness'
Perceptive Communicators & Lost Shore Surf Resort - Making Waves in UK Tourism
Smoking Gun & Alton Towers Resort - Nemesis Reborn: Back with a vengeance

Event of the Year (Live, Virtual or Hybrid)

Umpf & St David's Shopping Centre - Nessa’s Grand Arcade: A Crackin’ PR Activation
Umpf x St David’s - A Cardiff Love Story: Taylor Swift Friendship Bracelets
Viva & Bolton Council: Bolton Food & Drink Festival 2024 - The UK festival bigger than Glastonbury

Financial Services Sector Campaign of the Year

BIG Partnership & The Cumberland - One of a Kind(er) Banking
Jam & Raisin UK - Raisin’ the bar on savings: Simplifying finances for a better future
Teamspirit & Together - Pulling back the curtain on the UK’s Hidden Property Gems…
Yorkshire Building Society - Helping first homes happen

FMCG Marketing Communications Campaign of the Year

Bottled Imagination & Protein Works - Facts, Flavour, and Fresh New Headlines
Brazen & Dr. Beckmann - 'Space Savers’
Citypress & Arla - The Milk Bank
GOLD79 & Holland's Pies - For the Love of Holland's
Tangerine Communications & TENA - End Bladder Shame

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year

Big Partnership & Pall Mall Medical - Botched Abroad
Bottled Imagination & MedExpress UK - Come On You Blues
Frame & ARRAN Sense of Scotland - ARRAN Sense of Scotland’s Winter Wonderland
GOLD79 X Cloud Nine - Temperature Calculator
Umpf & St David's Shopping Centre - Nessa’s Grand Arcade: A Crackin’ PR Activation
Umpf & St David’s - A Cardiff Love Story: Taylor Swift Friendship Bracelets

Healthcare / Pharma Campaign of the Year

Evergreen PR & The Sleep Charity - Dreaming of Change: A Manifesto for Sleep
No Brainer Agency & Taking Care - Helping Brits have 'The Talk' about elderly care

Integrated Communications Campaign of the Year

Brazen & Manchester Airport - 'Holiday Mode: Activated’
Cavendish & Fibrus - #ChristmasConnections: Giving families the gift of Face-to-FaceTime
Holyrood PR & Scottish Fishermen's Federation - Pride in the Seas
John Doe, Leith Agency, The 7Stars & IRN-BRU - Euro 2024, Optimism Back in Scotland
Weber Shandwick & Ikea - Shelter, Unwelcome Home

Low Budget Campaign of The Year

Aberfield Communications & Econ Engineering - Spreading Joy
Brazen & Butlin’s – I’m a Celebrity, Get Me To Butlin’s
Catapult PR & Levens Hall & Gardens - Relaying the Topiary Message
GOLD79 & Pinter - Pinter Presents... International Back Yard Bar Awards 2024
Influential & Madame Tussauds Blackpool - Harry's Home
John Doe & Glasgow Clyde College - The Taylor Swift Masterclass
Umpf & Belling - A Low Budget Recipe for Success
Umpf & Trinity Leeds - Football Fever Reaches New Heights With Glass Act

Media Relations Campaign of the Year

Aberfield Communications & Econ Engineering - Spreading Joy
Be Broadcast & Brazen PR - Pages to Parliament: Shaping the Assisted Dying Debate
Be Broadcast & On The Tools - The Lost City
'Cause & Cowshed for phs Group & Prostate Cancer UK - The BOG STANDARD
Evergreen PR & The Royal College of General Practitioners - Taking Veteran Healthcare Mainstream
Leopard Co & Twycross Zoo - Getting the UK going bananas for Twycross Zoo
Perceptive Communicators & Lost Shore Surf Resort - Making Waves in UK Tourism
Rosebud Media & Prevent Breast Cancer - Launching the National Breast Imaging Academy
Triangle PR & Belong Villages - 'Never mind the generation gap'

Not For Profit Campaign of the Year

Be Broadcast, Weber Shandwick & Movember - Driving the UK’s First Men’s Health Strategy
Cavendish & Flourish NI - Hope Beyond Trafficking
Holyrood PR, Corseford College by Capability Scotland - Saving Scotland's only dedicated complex need college
Influential & North West Cancer Research - Remember when...
Jam & Manchester Pride - Showing our Pride for Manchester
Prohibition PR & Yorkshire Cancer Research - Help Yorkshire Shine
Rosebud Media & Prevent Breast Cancer - Launching the National Breast Imaging Academy
Weber Shandwick & IKEA - Shelter, Unwelcome Home

Public Sector Campaign of the Year

British Geological Survey - Quake it off: Taylor Swift makes the earth move
John Doe & Glasgow Clyde College - The Taylor Swift Masterclass
See Media & Leeds Federated Housing Association - Sugar Hill regeneration

Social Media Campaign of the Year

Carousel & People's Postcode Lottery - Linking Play & Purpose: Powering Charities with Millionaire Street
Jam & Constance Hotels & Resorts - UGC Unleashed
People's Postcode Lottery - Millionaire Street
Refresh & Accoya - The Spirit of the Place
Tangerine Communications & Specsavers - Best Worst Team

Stunt of the Year

Aberfield Communications & Econ Engineering - Spreading Joy
Brazen & Greene King - 'It Rains, We Pour’
Impression & The Cornish Company - Scone Viral: Disrupting the UK’s Christmas Dinner
Influential & Madame Tussauds Blackpool - Harry's Home
Smoking Gun & Alton Towers Resort - Nemesis Reborn: Back with a vengeance
Umpf & Trinity Leeds - Football Fever Reaches New Heights With Glass Act

Sustainability / Purpose Campaign of the Year

Be Broadcast & On The Tools - The Lost City
Big Partnership & Pall Mall Medical - Botched abroad
Citypress & Arla - The Milk Bank
No Brainer & Checkatrade - Raising the Roof on Trades Careers
Pinstone & Lloyds - Grounded in Evidence report and launch
Weber Shandwick & IKEA - Shelter, Unwelcome Home

Technology PR Campaign of the Year

The winner of this category will be announced at the PRmoment Awards North ceremony.

Personality Awards

Young Professional of the Year

Emily Wood - Full Volume PR
Maddi O'Niell - Bloxham

Team / Agency Awards

Boutique Agency of the Year

HN Communications
Smoking Gun

Consumer PR Agency of the Year

Brazen
Hatch
John Doe
Smoking Gun

In-House Team of the Year

Information Commissioner's Office
Yorkshire Building Society

Independent Agency of the Year

Bottled Imagination
Citypress
John Doe
Tangerine Comms

Integrated Agency of the Year

John Doe
Smoking Gun

Large Agency of the Year

Brazen
Citypress
Hatch
Tangerine Comms

Micro Agency of the Year (Less Than £500,000 Fee Income)

'Cause
Evergreen PR
Full Volume PR
Honest Communications
Jack & Grace
Neville Robertson Communications
Osborn Communications

Newcomer Agency of the Year

'Cause
Leopard Co
Yasper Agency

Grab your tickets here for the PRmoment Awards North ceremony, taking place on Thursday 3rd April at Manchester Hall, Manchester.